Social Media News, Articles & Analysis

Read the latest Social Media News, Articles & Analysis at Campaignlive UK

Articles: 2180 Results
The six-second ad: short and sweet needs simple storytelling

The six-second ad: short and sweet needs simple storytelling

Which creative tactics allow a brand to combine the high completion rate of a six-second ad with the emotional connection

Facebook intentionally violates law, MPs warn in highly critical 'fake news' report

Facebook intentionally violates law, MPs warn in highly critical 'fake news' report

Digital, Culture, Media and Sport Committee recommends 'hefty fines' if illegal content is found on Facebook or Google.

The great Facebook messaging merger: what this means for marketing

The great Facebook messaging merger: what this means for marketing

We don't know much about what this roll-out will look like, but there are some important data privacy and security

Lego launches clothes shop with no clothes

Lego launches clothes shop with no clothes

Snapchat users will get to buy limited-edition Lego clothing at a shop that looks empty to the naked eye.

Odeon agrees Facebook direct sales deal

Odeon agrees Facebook direct sales deal

Users can now complete ticket transaction on Odeon's website without having to leave Facebook app.

Facebook turns 15: how much has the billionaire teen matured with age?

Facebook turns 15: how much has the billionaire teen matured with age?

15 ways the social giant has impacted the ad industry

A more creative future for influencers? Look to M&S's shoe campaign

A more creative future for influencers? Look to M&S's shoe campaign

Brands must design their campaigns in a way that extracts the maximum creativity from their influencer partners.

Not such a bad year for Facebook as ad revenue climbs 30%

Not such a bad year for Facebook as ad revenue climbs 30%

Shares up after results confound expectations.

Twitter picks the most creative brand campaigns of 2018

Twitter picks the most creative brand campaigns of 2018

The work that stood out last year...

Facebook to launch 'war room' to fight political ad fraud

Facebook to launch 'war room' to fight political ad fraud

Nick Clegg's first speech in new role warns of over-regulating US tech companies.