Social Media News, Articles & Analysis

Read the latest Social Media News, Articles & Analysis at Campaignlive UK

Articles: 2185 Results
News UK launches full-service influencer marketing agency The Fifth

News UK launches full-service influencer marketing agency The Fifth

Unit will be led by former director of digital strategy and partnerships Oliver Lewis.

Mirror editor apologises over New Zealand massacre video

Mirror editor apologises over New Zealand massacre video

A version of the video was still viewable on YouTube several hours after the attack.

Twitter reveals 'smart' camera ambitions

Twitter reveals 'smart' camera ambitions

Twitter has spent the past year improving how users can interact with, discover and share more content around big events.

Facebook to replace ad relevance score with deeper metrics

Facebook to replace ad relevance score with deeper metrics

Three new metrics will replace the four-year-old single relevance score.

Give Ofcom power to regulate Facebook and Google, Lords say

Give Ofcom power to regulate Facebook and Google, Lords say

Peers call for big tech to be reined in by a single regulator with complete oversight over the industry.

Facebook announces overhaul of privacy policies

Facebook announces overhaul of privacy policies

Founder Mark Zuckerberg admits Facebook does not have a strong reputation for building privacy protective services.

Instagram will allow brands to promote influencer posts like ads

Instagram will allow brands to promote influencer posts like ads

The move signals Instagram's efforts to make the influencer marketing process more transparent.

AnalogFolk swoops for Unilever data insight chief

AnalogFolk swoops for Unilever data insight chief

Clare Salter is going agency side in a newly created role.

Twitter admits conversations are 'too hard' to follow and changes will be made

Twitter admits conversations are 'too hard' to follow and changes will be made

Twitter is launching a prototype app featuring the changes, for which users will be able to evaluate and give feedback.

The six-second ad: short and sweet needs simple storytelling

The six-second ad: short and sweet needs simple storytelling

Which creative tactics allow a brand to combine the high completion rate of a six-second ad with the emotional connection