Social Media News, Articles & Analysis

Read the latest Social Media News, Articles & Analysis at Campaignlive UK

Articles: 2134 Results
Could Tim Berners-Lee's 'people-empowered' internet really threaten Facebook and Google?

Could Tim Berners-Lee's 'people-empowered' internet really threaten Facebook and Google?

The father of the web's new venture could disrupt the digital advertising model as we know it, but ad industry

Facebook launches advertising on Stories

Facebook launches advertising on Stories

Ads are already available on sister Instagram Stories platform.

Snapchat UK ad revenue forecast downgraded as programmatic buying lowers prices

Snapchat UK ad revenue forecast downgraded as programmatic buying lowers prices

UK ad revenue for 2018 now forecast at £68.4m by eMarketer, down from £104.8m earlier in the year.

Twitter appoints ex-Facebook marketer Sarah Personette to head client solutions

Twitter appoints ex-Facebook marketer Sarah Personette to head client solutions

Twitter has appointed former Facebook marketer Sarah Personette as head of global solutions, charging her with helping build the network's

Australia bans use of influencers in government campaigns after 'offensive' posts

Australia bans use of influencers in government campaigns after 'offensive' posts

The Australian government has banned the use of influencers from all federal government campaigns after a series of embarrassing exposés

WhatsApp launches tools allowing users to launch a conversation from a Facebook ad

WhatsApp launches tools allowing users to launch a conversation from a Facebook ad

Facebook is finally set to make money from WhatsApp after launching the WhatsApp Business API, which provides brands with a

How Budweiser won the World Cup for brands on Twitter

How Budweiser won the World Cup for brands on Twitter

Budweiser got more mentions that any other brand during this summer's football extravaganza by taking a meticulous approach to understanding

Why Solace Women's Aid got #StopItComingHome trending in the World Cup

Why Solace Women's Aid got #StopItComingHome trending in the World Cup

How a social media campaign successfully rose awareness of domestic violence over the World Cup.

Twitter purge of locked accounts welcomed by Unilever's Keith Weed

Twitter purge of locked accounts welcomed by Unilever's Keith Weed

Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.

Is it fair game for Twitter to sell off a hashtag like #ItsComingHome?

Is it fair game for Twitter to sell off a hashtag like #ItsComingHome?

Twitter needs to offer commercial opportunities to brands in order to thrive, but forcing England fans to take part in