Social Media News, Articles & Analysis

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Headshot of The Social Element's Tamara Littleton

The Social Element's Tamara Littleton on the evolution of social, inclusivity and her pop choir

After founding her agency 20 years ago, the 'social media geek' Tamara Littleton is gunning for growth and dedicated to

An image of an eye looking at a social media feed. Photo: Getty Images

Shorter ads deliver better attention on social media

Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.

A woman takes a photo of a TikTok billboard on her mobile phone. All photos: Olivier Anrigo

Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world

TikTok's global leaders on how they plan to attract 'millions' of advertisers.

Italy defender Giorgio Chiellini looks dejected after a shock World Cup qualifier defeat against North Macedonia. Italy's adland feels his pain, according to Dentsu research. Photo: Getty Images

Italy’s World Cup qualification failure sparks adspend nosedive

The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights

A Meta cold storage facility

Mindshare launches measurement tool for creative

The agency worked with Meta to develop a tool that assesses the impact of good creative.

TikTok Shop UK's web page, which features videos of creators selling products

TikTok disputes report it is 'abandoning' live shopping expansion in Europe

The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year,

A silhouette of person holding aloft of phono with the TikTok logo. Photo: Getty Images

TikTok investigating reports of 'aggressive' workplace culture amid maternity leave row

A senior executive has 'taken time off' after telling British colleagues he did not believe in maternity leave.

The logos of Twitter and Domino's and a tub of Ben & Jerry's ice-cream

Ben & Jerry’s and Domino’s get political on Twitter in a less-than-nuanced debate

Both brands took a stand against the government. But unlikely to have changed users' minds.

A Macbook screen displaying Meta's Ad Library

Meta introduces greater transparency to political ad targeting data

Meta said it was committed to 'meaningful transparency, while also protecting people's privacy'.

TikTok Branded Mission product screen grab

TikTok wants to ‘democratise’ the creator space with its latest ad product

Advertisers can crowdsource ‘authentic’ content that won’t feel like an ad.