Social Media News, Articles & Analysis

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Articles: 2122 Results
Three grabs first sponsored Snappable AR Lens

Three grabs first sponsored Snappable AR Lens

Snapchatters will be able to use their face to control a football-themed game featuring Three's new mascot the Puggerfly, in

Snapchat launches shoppable AR Lenses

Snapchat launches shoppable AR Lenses

Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play

Vice dares Facebook users to burst the filter bubble by liking posts they hate

Vice dares Facebook users to burst the filter bubble by liking posts they hate

Vice is encouraging people to consider other worldviews by bursting the bubble of their Facebook news feed and liking posts

Is trust in the Facebook brand irrevocably damaged in the eyes of consumers?

Is trust in the Facebook brand irrevocably damaged in the eyes of consumers?

After a week of stories about Facebook's involvement with scandal-ridden Cambridge Analytica, the industry wonders if the platform's users will

Knorr launches one-off dining event for Instagrammers' personal menus

Knorr launches one-off dining event for Instagrammers' personal menus

Knorr, the Unilever food brand, is creating personalised menus for customers based on their Instagram feeds to engage a younger

Snapchat showcases AR experiences in exhibition for Advertising Week Europe

Snapchat showcases AR experiences in exhibition for Advertising Week Europe

Snapchat is creating an exhibition showcasing creative augmented reality experiences during this year's Advertising Week Europe.

John Lewis to put marketing in the hands of staff

John Lewis to put marketing in the hands of staff

John Lewis is developing social media content that its staff (who are all partners in the business) can personalise and

Building Lego's social network for kids, brick by brick

Building Lego's social network for kids, brick by brick

Lego Life's senior global director explains how Lego created a digital experience where kids could connect with each other.

Advertising and moral hazard: questions that brands and regulators must ask

Advertising and moral hazard: questions that brands and regulators must ask

There is peril at the intersection of public proclamations of purpose and the pursuit of profit, writes Group M's former

Mumsnet gets into bed with Dreams to develop ultimate mattress for parents

Mumsnet gets into bed with Dreams to develop ultimate mattress for parents

Mumsnet and bedding brand Dreams have joined forces to develop a co-branded pair of mattresses designed by and aimed at