Start-ups News, Articles & Analysis

Read the latest Start-ups News, Articles & Analysis at Campaignlive UK

Articles: 41 Results

You & Mr Jones changes name to The Brandtech Group

Name change reflects company's use of tech to connect brands with people.

Nik Roope and Hanisha Kotecha launch 'pop-up' consultancy Reset Sessions

Coronavirus crisis means there is 'no time for lengthy brand strategies', Roope warns.

Will Quibi's 'quick bites' satisfy brand hunger?

Brands need to be wary when deciding whether to advertise on the short-form video platform that launched today.

John Lewis seeks the next big thing in health and wellbeing for incubator programme JLAB

The John Lewis Partnership has launched a new format for its retail tech innovation programme JLAB - which will now

Why it may be time to pull the brakes on some start-up accelerators

Steve Gatfield, group chairman of Elmwood and a former global executive at Leo Burnett and Interpublic Group, argues many accelerator

Start-ups lack dose of brand sense

Many start-ups are created, evaluated, managed and, seemingly, scaled, without much brand literacy and a robustly short-term view on marketing.

Unilever Foundry: startups and corporates will work under same roof by 2025

Startups and corporates will be working under the same roof in less than 10 years' time, according to a global

Blink Brow Bar: how a marketer turned into a successful entrepreneur

Former British Airways marketer Vanita Parti left her job to disrupt the beauty industry. Gurjit Degun talks to the Blink

John Lewis gives boost to female entrepreneurs in JLAB's class of 2017

The John Lewis Partnership has revealed the latest set of start-ups to take part in its retail accelerator JLAB, now

Wunderman and Founders Factory partner to swap client and start-up expertise

WPP-owned Wunderman has partnered with incubator and accelerator Founders Factory, granting the former's clients early access to promising start-ups.