User Experience News, Articles & Analysis

Read the latest User Experience News, Articles & Analysis at Campaignlive UK

Articles: 66 Results
Digitas creates 'experience-led' global digital platform for F1

Digitas creates 'experience-led' global digital platform for F1

Formula One has launched a new global digital platform, including an updated website and app, created by Digitas.

The fast-growing femtech market will truly peak when it's just 'tech'

The fast-growing femtech market will truly peak when it's just 'tech'

Pelvic floor big data. Words I never thought I'd hear, yet alone write, says the Futuremade founder.

Snapchat showcases AR experiences in exhibition for Advertising Week Europe

Snapchat showcases AR experiences in exhibition for Advertising Week Europe

Snapchat is creating an exhibition showcasing creative augmented reality experiences during this year's Advertising Week Europe.

Why it's time to get real about kids and tech fears

Why it's time to get real about kids and tech fears

As anxiety over children's use of technology grows it is important not to ignore its role in driving literacy and

Why it's good to be a Slacker

Why it's good to be a Slacker

The tech that I'm geeking out about at the moment is not the latest gif-making app or glamorous home speaker.

Why voice search will make unprompted awareness the metric you need to worry about

Why voice search will make unprompted awareness the metric you need to worry about

We're in the embryonic stage of voice assistants, but brands need to start learning to work with them, writes MC&C's

Marketers set to accelerate spend on experiential

Marketers set to accelerate spend on experiential

More than half of chief marketers will spend at least a fifth of their budget on experiential in the near

Get ready for the era of mixed reality

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi

Why VR experiences have the power to change consumer behaviour

Why VR experiences have the power to change consumer behaviour

VR is more memorable than advertising, but to unlock its capabilities brands will have to shut up about their products,

Tinder adopts programmatic advertising

Tinder adopts programmatic advertising

The dating app partners with Facebook's Audience Network.