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VR News, Articles & Analysis
Read the latest VR News, Articles & Analysis at Campaignlive UK
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Unit9 launches specialist division dedicated to the metaverse
Launch clients include Havas Media Group, Opera and COPA90.
AR and VR: the hype and the reality
With more brands turning to both augmented and virtual reality, we look at the differences between the two and the
Campaign podcast: The year in review
In the final episode of the year, the Campaign team discusses the key moments that defined 2021 for adland and
Ocean to sell out of home advertising in the metaverse
Ocean strikes deal with Admix to bring digital out of home to in-home virtual worlds.
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John Lewis lands spaceship in I’m a Celeb
TV exposure tied in with Fortnite and outdoor activations.
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Govt hosts UK creative industries to help drive post-Brexit exports
The Department for International Trade brought together business leaders from the UK's creative industries, including advertising, as part of a
American Express provides on- and off-site Wimbledon experiences
Virtual-reality tennis game reimagined as augmented-reality experience.
Facebook and Maserati partner experiential store in Westfield London
Consumers can interact with products in curated environments.
Napster acquired by UK virtual-events company
Napster’s catalogue will be used to create audio and visual music experience.
Verizon Media creates virtual-reality fashion shows
Immersive shows will explore story and narrative behind designers's collections.
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