VR News, Articles & Analysis

Read the latest VR News, Articles & Analysis at Campaignlive UK

Articles: 90 Results

Unit9 launches specialist division dedicated to the metaverse

Launch clients include Havas Media Group, Opera and COPA90.

AR and VR: the hype and the reality

With more brands turning to both augmented and virtual reality, we look at the differences between the two and the

Campaign podcast: The year in review

In the final episode of the year, the Campaign team discusses the key moments that defined 2021 for adland and

Ocean Outdoor billboards are coming to games and virtual worlds

Ocean to sell out of home advertising in the metaverse

Ocean strikes deal with Admix to bring digital out of home to in-home virtual worlds.

The starship from the John Lewis Christmas ad on the I'm a Celeb set

John Lewis lands spaceship in I’m a Celeb

TV exposure tied in with Fortnite and outdoor activations.

UK government: driving creative industries to export their goods post-Brexit

Govt hosts UK creative industries to help drive post-Brexit exports

The Department for International Trade brought together business leaders from the UK's creative industries, including advertising, as part of a

American Express provides on- and off-site Wimbledon experiences

Virtual-reality tennis game reimagined as augmented-reality experience.

Facebook and Maserati partner experiential store in Westfield London

Consumers can interact with products in curated environments.

Napster acquired by UK virtual-events company

Napster’s catalogue will be used to create audio and visual music experience.

Verizon Media creates virtual-reality fashion shows

Immersive shows will explore story and narrative behind designers's collections.