VR News, Articles & Analysis

Read the latest VR News, Articles & Analysis at Campaignlive UK

Articles: 75 Results
The era of 3D brand content is now

The era of 3D brand content is now

Our 3D digital world just took massive leaps forward. Here's how to make it work for your brand.

Snapchat's Big Ben Lens 'peels away' scaffolding on clock tower

Snapchat's Big Ben Lens 'peels away' scaffolding on clock tower

Lens is powered by location-based and 3D mapping AR technology.

Welcome to the new age of mankind: the age of story-living

Welcome to the new age of mankind: the age of story-living

'(Un)tethered', 'human-in-the-loop' and eight other buzzwords learned on the IPA's recent visit to Silicon Valley.

Danny Dyer, Stephen Fry and Olivia Colman front Stand Up To Cancer VR campaign

Danny Dyer, Stephen Fry and Olivia Colman front Stand Up To Cancer VR campaign

As part of the campaign, WHSmith will sell VR headsets compatible with mobile phones.

Las Vegas tourism board creates VR experience with graffiti artist Insa

Las Vegas tourism board creates VR experience with graffiti artist Insa

The Las Vegas tourism board is creating a virtual reality experience to encourage Londoners to book a trip to the

How Google made the first-ever VR Doodle to celebrate a filmmaking legend

How Google made the first-ever VR Doodle to celebrate a filmmaking legend

Google took its daily Doodle to another dimension by immersing viewers in a VR story paying tribute to pioneering filmmaker

This VR project will immerse people with dementia in the happy summer of England's World Cup win

This VR project will immerse people with dementia in the happy summer of England's World Cup win

A creative collective led by Grey London and Thomas Thomas Films is developing a virtual-reality film set during the summer

VR experience allows blind to 'see' world famous sculptures

VR experience allows blind to 'see' world famous sculptures

The National Gallery of Prague has rolled out a virtual reality experience that allows blind and visually impaired people to

Accenture showcases disruptive technology at Mobile World Congress

Accenture showcases disruptive technology at Mobile World Congress

Mike Sutcliff, the group chief executive of Accenture Digital, explains why marketeers are interested in interactive technology.

This hyperactive VR music video shows people what it's like to live with ADHD

This hyperactive VR music video shows people what it's like to live with ADHD

A creative team from Wieden & Kennedy has directed a virtual reality music video for British band Fizzy Blood to