Wearable Tech News, Articles & Analysis

Read the latest Wearable Tech News, Articles & Analysis at Campaignlive UK

Articles: 17 Results
Cow days are over: Elvie's irreverent campaign frees mothers from burdensome breast-pumping

Cow days are over: Elvie's irreverent campaign frees mothers from burdensome breast-pumping

Breastfeeding mothers throw off the shackles of feeling like cows in a bold campaign from tech start-up Elvie to launch

The fast-growing femtech market will truly peak when it's just 'tech'

The fast-growing femtech market will truly peak when it's just 'tech'

Pelvic floor big data. Words I never thought I'd hear, yet alone write, says the Futuremade founder.

The brand view: AR's day may have finally come

The brand view: AR's day may have finally come

Apple's new ARKit has the potential to turn our phones into truly interactive windows on the world around us.

Why Paperclip may reverse Snap's stock market decline

Why Paperclip may reverse Snap's stock market decline

How one little update could change Snap Inc's fortunes.

Why VR experiences have the power to change consumer behaviour

Why VR experiences have the power to change consumer behaviour

VR is more memorable than advertising, but to unlock its capabilities brands will have to shut up about their products,

A skeptic's guide to Spectacles

A skeptic's guide to Spectacles

Dino Burbidge didn't even know he wanted a pair of Spectacles until he realised one of Snap's vending machines was

Murderous AI (or not), megacorps, superhumans and other trends from SXSW

Murderous AI (or not), megacorps, superhumans and other trends from SXSW

Once the initial shock on the senses dies down, one begins to notice key themes.

SXSW diary: Not your momma's wearables

SXSW diary: Not your momma's wearables

Laura Jordan Bambach, chief creative officer at Mr President, continues to share her daily highlights from South by Southwest Interactive.

Five takeaways from SXSW 2017

Five takeaways from SXSW 2017

MBA's chief executive and creative director share their key takeaways from South by Southwest Interactive, from wearables to the diversity

Will Mobile World Congress bring us more 'humanised' technology?

Will Mobile World Congress bring us more 'humanised' technology?

More human technologies can open up new ways in which brands can insert themselves as part of consumer experiences, says