Wearable Tech News, Articles & Analysis

Read the latest Wearable Tech News, Articles & Analysis at Campaignlive UK

Articles: 22 Results
Apple signals greater role for ad revenue as iPhone sales drop 15%

Apple signals greater role for ad revenue as iPhone sales drop 15%

Smartphone sales are down but growth is in services, including App Store ads.

Smash this one barrier to make your best work in 2019

Smash this one barrier to make your best work in 2019

When it comes to tech in creativity, agencies too often separate the 'what' from the 'how'. How can we break

It's 2019 and tech innovation is dead... because Apple killed it

It's 2019 and tech innovation is dead... because Apple killed it

Winter has arrived for big tech

Tech brands tumble amid Apple's downward revenue revision

Tech brands tumble amid Apple's downward revenue revision

Apple's share price dropped by 7% in after-hours trading.

Welcome to the new age of mankind: the age of story-living

Welcome to the new age of mankind: the age of story-living

'(Un)tethered', 'human-in-the-loop' and eight other buzzwords learned on the IPA's recent visit to Silicon Valley.

Cow days are over: Elvie's irreverent campaign frees mothers from burdensome breast-pumping

Cow days are over: Elvie's irreverent campaign frees mothers from burdensome breast-pumping

Breastfeeding mothers throw off the shackles of feeling like cows in a bold campaign from tech start-up Elvie to launch

The fast-growing femtech market will truly peak when it's just 'tech'

The fast-growing femtech market will truly peak when it's just 'tech'

Pelvic floor big data. Words I never thought I'd hear, yet alone write, says the Futuremade founder.

The brand view: AR's day may have finally come

The brand view: AR's day may have finally come

Apple's new ARKit has the potential to turn our phones into truly interactive windows on the world around us.

Why Paperclip may reverse Snap's stock market decline

Why Paperclip may reverse Snap's stock market decline

How one little update could change Snap Inc's fortunes.

Why VR experiences have the power to change consumer behaviour

Why VR experiences have the power to change consumer behaviour

VR is more memorable than advertising, but to unlock its capabilities brands will have to shut up about their products,