Wearable Tech News, Articles & Analysis

Read the latest Wearable Tech News, Articles & Analysis at Campaignlive UK

Articles: 15 Results
The brand view: AR's day may have finally come

The brand view: AR's day may have finally come

Apple's new ARKit has the potential to turn our phones into truly interactive windows on the world around us.

Why Paperclip may reverse Snap's stock market decline

Why Paperclip may reverse Snap's stock market decline

How one little update could change Snap Inc's fortunes.

Why VR experiences have the power to change consumer behaviour

Why VR experiences have the power to change consumer behaviour

VR is more memorable than advertising, but to unlock its capabilities brands will have to shut up about their products,

A skeptic's guide to Spectacles

A skeptic's guide to Spectacles

Dino Burbidge didn't even know he wanted a pair of Spectacles until he realised one of Snap's vending machines was

Murderous AI (or not), megacorps, superhumans and other trends from SXSW

Murderous AI (or not), megacorps, superhumans and other trends from SXSW

Once the initial shock on the senses dies down, one begins to notice key themes.

SXSW diary: Not your momma's wearables

SXSW diary: Not your momma's wearables

Laura Jordan Bambach, chief creative officer at Mr President, continues to share her daily highlights from South by Southwest Interactive.

Five takeaways from SXSW 2017

Five takeaways from SXSW 2017

MBA's chief executive and creative director share their key takeaways from South by Southwest Interactive, from wearables to the diversity

Will Mobile World Congress bring us more 'humanised' technology?

Will Mobile World Congress bring us more 'humanised' technology?

More human technologies can open up new ways in which brands can insert themselves as part of consumer experiences, says

Is lack of women at CES a block for real innovation?

Is lack of women at CES a block for real innovation?

CES critics claim it was abundant with products for rich 20-something men looking for gadgets to replace their mothers but

Kevin Hart continues to steal the best scenes in the latest ad for Nike

Kevin Hart continues to steal the best scenes in the latest ad for Nike

Social video expert Unruly reviews the latest viral by Nike.