Wearable Tech News, Articles & Analysis

Read the latest Wearable Tech News, Articles & Analysis at Campaignlive UK

Articles: 27 Results
A woman wearing a VR helmet sits at her kitchen table with an open laptop on the side
February 16, 2022 by Peter Gasston

There’s no metaverse... but it’s fun to imagine there is

In early February, Campaign wrote that VCCP's virtual office opening in Roblox marked an ascent higher into the so-called metaverse.

A still from the ad featuring a sunset over farmland and the word 'hurting'.
January 06, 2022 by Arvind Hickman

Pick of the Week: Apple Watch's chilling real-life rescues are a powerful hook

Apple taps into one of the most powerful and persuasive emotions to sell its latest smartwatch – fear.

Samsung: Katie Piper will host some sessions at the London pop-up
October 28, 2021 by Fayola Douglas

Samsung redefines health with wellness gym pop-up

Katie Piper launches a gym ‘designed for life not just working out'.

February 10, 2020 by Omar Oakes

Verizon launches first international 5G production lab in London

It offers live 5G-enabled environment where companies can develop and test 5G apps and experiences.

January 27, 2020 by Omar Oakes

EE creates 5G-powered dress for Baftas red carpet

Clothes that transform in real time could be the next big thing in performance art and fashion design.

January 30, 2019 by Omar Oakes

Apple signals greater role for ad revenue as iPhone sales drop 15%

Smartphone sales are down but growth is in services, including App Store ads.

January 17, 2019 by Gracie Page

Smash this one barrier to make your best work in 2019

When it comes to tech in creativity, agencies too often separate the 'what' from the 'how'. How can we break

January 04, 2019 by Andy Pemberton

It's 2019 and tech innovation is dead... because Apple killed it

Winter has arrived for big tech

January 03, 2019 by Omar Oakes

Tech brands tumble amid Apple's downward revenue revision

Apple's share price dropped by 7% in after-hours trading.

November 12, 2018 by Sarah Golding

Welcome to the new age of mankind: the age of story-living

'(Un)tethered', 'human-in-the-loop' and eight other buzzwords learned on the IPA's recent visit to Silicon Valley.