Travel News, Articles & Analysis

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Deloitte Digital experiments with eye-tracking DOOH at London City Airport

Deloitte Digital experiments with eye-tracking DOOH at London City Airport

Technology allows Deloitte and Market Gravity to analyse engagement in real time.

JCDecaux reappointed to £280m Network Rail ad contract

JCDecaux reappointed to £280m Network Rail ad contract

Outdoor company will convert all of Network Rail's ad space into digital screens over the next five years.

EasyJet gets emotional with campaign celebrating the wonder of air travel

EasyJet gets emotional with campaign celebrating the wonder of air travel

EasyJet has adopted a more "emotional" positioning with its new €12m (£10.7m) brand campaign, "Imagine where we can take you".

Virgin Atlantic and Virgin Holidays show the magical side of travel in first joint marketing campaigns

Virgin Atlantic and Virgin Holidays show the magical side of travel in first joint marketing campaigns

Virgin Atlantic and Virgin Holidays have simultaneously launched their new multimillion-pound marketing campaigns and brand identities that inject a sense

British Airways data breach poses new challenge to weakened brand reputation

British Airways data breach poses new challenge to weakened brand reputation

British Airways faces another hit to its brand reputation after revealing a major data breach has exposed its customers' financial

Virgin Holidays hosts ball pit activation to encourage Londoners to 'say balls to boring'

Virgin Holidays hosts ball pit activation to encourage Londoners to 'say balls to boring'

Virgin Holidays is encouraging consumers to put on their "adventurous pants" and jump into a ball pit for a chance

Finnair and Helsinki airport team up for short movie

Finnair and Helsinki airport team up for short movie

Airline Finnair and the operator of Helsinki airport have created a 13-minute short film to position themselves as the crossroads

Home creates joint campaign for Jet2.com and Jet2 Holidays

Home creates joint campaign for Jet2.com and Jet2 Holidays

A new campaign for Jet2.com and Jet2 Holidays will debut tonight during Coronation Street on ITV.

Watch: easyJet challenges gender stereotyping

Watch: easyJet challenges gender stereotyping

EasyJet has launched a video campaign to inspire more girls to become airline pilots, a move designed to combat gender

Malaysia Airlines creates food experience with Gizzi Erskine

Malaysia Airlines creates food experience with Gizzi Erskine

Malaysia Airlines is creating a culinary event with top chefs including Gizzi Erskine at Canary Wharf.