Automotive News, Articles & Analysis
Read the latest Automotive News, Articles & Analysis at Campaignlive UK
The automaker is one of WPP's largest accounts.
Volkswagen is carrying out an extensive rethink of its marketing approach as the brand prepares for a world dominated by
Volkswagen is seeking to create a series of regional agency "powerhouses" as part of a new long-term marketing strategy announced
Volkswagen-owned Czech car brand Skoda has awarded its digital agency-of-record account to Tribal Worldwide.
Discover how brands, agencies and media owners are performing in the quest for gender pay parity.
Car manufacturer Honda has appointed Hakuhodo Collective to lead advertising strategy across Europe for three years following a four-way pitch.
Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key
An ethereal film compares the Siamese fighting fish with a Rolls-Royce Phantom to highlight how each one is an "exquisitely
As part of its brand platform, "Driven by something different", Škoda commissioned Paloma Faith to record and film a new
BMW is touring climbing centres across the UK to target adventurous people with its X2 sports model.
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