Automotive News, Articles & Analysis

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Hyundai creates driving experiences at Millbrook to showcase i30 N

Hyundai creates driving experiences at Millbrook to showcase i30 N

Hyundai is giving driving fans a chance to experience driving around the well-known Millbrook racing circuit in Bedfordshire in its

Why tech is at the heart of the Goodwood Festival of Speed

Why tech is at the heart of the Goodwood Festival of Speed

Goodwood Festival of Speed celebrated its silver jubilee over the weekend, with brands including Honda, MasterCard, Siemens and Mini investing

How technology is disrupting the automotive industry: all you need to know

How technology is disrupting the automotive industry: all you need to know

The automotive market is undergoing a profound technology-driven transformation and there are major implications for marketing. As focus shifts from

How Mini, Mastercard and Honda are standing out at Goodwood Festival of Speed

How Mini, Mastercard and Honda are standing out at Goodwood Festival of Speed

At the 25th Goodwood Festival of Speed car brands and tech brands are creating spaces to target both petrolheads and

Who's in, who's out? England's sponsor line-up in the Southgate era

Who's in, who's out? England's sponsor line-up in the Southgate era

England are out of the men's World Cup but with pride restored and a new era ahead of them. So

The AA's marketing director: a bad decision is better than none at all

The AA's marketing director: a bad decision is better than none at all

Effective leaders should bend over backwards to create an atmosphere of respect and forgiveness, writes the marketing director at The

Volvo "Volvo family icons" by Grey London

Volvo "Volvo family icons" by Grey London

, Grey London for Volvo

Shoppers at Westfield in West London's Shepherds Bush may notice some unusual icons in the car park this weekend.

Toyota "Just go" by The & Partnership

Toyota "Just go" by The & Partnership

, CHI & Partners for Toyota

Toyota is launching its new Aygo with a multichannel campaign covering 15 European markets.

Ford is using a large AI installation to promote its new car ahead of launch

Ford is using a large AI installation to promote its new car ahead of launch

Ford has created a large AI installation to encourage passersby to share their passions ahead of the launch of its

Lexus channels art to become a luxury lifestyle brand

Lexus channels art to become a luxury lifestyle brand

Lexus, the car marque owned by Toyota, is creating an art gallery to launch its latest model as it aims