Automotive News, Articles & Analysis

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Volvo showcases new model at Dublin pop-up

Volvo showcases new model at Dublin pop-up

Volvo has created a Scandinavian-style shop in Dublin's Grafton Street, showcasing the new XC40 and giving visitors the chance to

The changing relationship between human and car makes marketing more important than ever

The changing relationship between human and car makes marketing more important than ever

The way we use, own and think about vehicles is being transformed - and brands that want to weather the

Audi's escape room experience to land in Madrid

Audi's escape room experience to land in Madrid

Audi is taking its escape room experience to Madrid where people have to solve a number of puzzles and test

Huawei's new global corporate brand swagger

Huawei's new global corporate brand swagger

Beacon of light' imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world

Watch: Behind Vauxhall's Pyjama Mamas campaign

Watch: Behind Vauxhall's Pyjama Mamas campaign

Campaign's Nicola Kemp spoke to Vauxhall and ad agency Mother about their radical Crossland X campaign, which aims to tackle

Toyota "Mobility for all" by Saatchi & Saatchi and Dentsu

Toyota "Mobility for all" by Saatchi & Saatchi and Dentsu

Toyota's first-ever global campaign honours freedom of movement for all to reflect the brand's so-called evolution from an auto to

Breaking mum: how Vauxhall and Mother redefined car marketing

Breaking mum: how Vauxhall and Mother redefined car marketing

Too many car brands still have a problem communicating with women. Nicola Kemp explores how Vauxhall and Mother took a

Hyundai launches tongue-in-cheek campaign for N performance cars

Hyundai launches tongue-in-cheek campaign for N performance cars

To launch Hyundai's new series of performance cars, N, the brand has worked with Old Spice director Tom Kuntz and

Lexus "The art of standing out" by CHI & Partners

Lexus "The art of standing out" by CHI & Partners

, CHI & Partners for Lexus

Lexus brings iconic works of art to life to celebrate the design of its new NX.

Renault "Easy life Halloween" by Publicis Conseil

Renault "Easy life Halloween" by Publicis Conseil

, Publicis Conseil for Renault

Even vampires and zombies experience daily nuisances like humans.