Automotive News, Articles & Analysis

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Articles: 2058 Results
Ford's global creative review spells trouble for longtime partner WPP

Ford's global creative review spells trouble for longtime partner WPP

The automaker is one of WPP's largest accounts.

Volkswagen wants to become 'less German' with marketing overhaul

Volkswagen wants to become 'less German' with marketing overhaul

Volkswagen is carrying out an extensive rethink of its marketing approach as the brand prepares for a world dominated by

Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'

Volkswagen begins global agency overhaul as it seeks greater brand 'consistency'

Volkswagen is seeking to create a series of regional agency "powerhouses" as part of a new long-term marketing strategy announced

Skoda awards UK digital AOR account to Tribal Worldwide

Skoda awards UK digital AOR account to Tribal Worldwide

Volkswagen-owned Czech car brand Skoda has awarded its digital agency-of-record account to Tribal Worldwide.

Gender pay gap: Marketing, media and advertising firms under the spotlight

Gender pay gap: Marketing, media and advertising firms under the spotlight

Discover how brands, agencies and media owners are performing in the quest for gender pay parity.

Hakuhodo wins pan-European Honda ad account

Hakuhodo wins pan-European Honda ad account

Car manufacturer Honda has appointed Hakuhodo Collective to lead advertising strategy across Europe for three years following a four-way pitch.

Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key

Rolls-Royce "One of one" by Havas London

Rolls-Royce "One of one" by Havas London

, Havas Worldwide for Rolls-Royce

An ethereal film compares the Siamese fighting fish with a Rolls-Royce Phantom to highlight how each one is an "exquisitely

Škoda "Make your own kind of music" by Fallon

Škoda "Make your own kind of music" by Fallon

, Fallon London for Skoda

As part of its brand platform, "Driven by something different", Škoda commissioned Paloma Faith to record and film a new

BMW targets adventurous crowd with climbing centre activations

BMW targets adventurous crowd with climbing centre activations

BMW is touring climbing centres across the UK to target adventurous people with its X2 sports model.