Automotive News, Articles & Analysis

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Articles: 2128 Results
Nissan's Ghosn scandal: the brand impact

Nissan's Ghosn scandal: the brand impact

Shock arrest of leader could actually present an opportunity, according to experts.

Best ads in 50 years: How Honda created art, not ads

Best ads in 50 years: How Honda created art, not ads

We look back on the best advertising in the past half-century

This is the Lexus ad that no human created

This is the Lexus ad that no human created

No-one expected it to turn out the way it did

Lexus launches ad scripted entirely using artificial intelligence

Lexus launches ad scripted entirely using artificial intelligence

Spot is directed by Oscar-winning Kevin Macdonald.

Ford's drive to create a thrilling experience

Ford's drive to create a thrilling experience

Carmaker gave visitors a chance to learn and perform stunts and star in a film trailer.

Best ads in 50 years: Volkswagen made big hunks of metal charming

Best ads in 50 years: Volkswagen made big hunks of metal charming

We look back on the best advertising in the past half-century

MullenLowe London wins Uber after three-way pitch

MullenLowe London wins Uber after three-way pitch

Agency is tasked with creating a campaign to recruit drivers.

The AA launches hard-hitting 'drowsy drivers' campaign

The AA launches hard-hitting 'drowsy drivers' campaign

The AA Charitable Trust has rolled out an integrated campaign targeting "drowsy drivers", following estimates that suggest a quarter of

Creative Event of the Year

Creative Event of the Year

The Converse One-Star Hotel, devised by XYZ and Hotel to position Converse as the brand of the anti-hero, won Creative

Digital Experience

Digital Experience

Imagination took its audience to Hollywood to launch Ford's Go Faster campaign, which won the Digital Experience prize.