Automotive News, Articles & Analysis

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Formula E repositions brand away from traditional motorsports

Formula E repositions brand away from traditional motorsports

The new look for Formula E - the electric street racing brand - is aimed at making it distinctly different

'We are not unique any more': Nissan Europe CMO Philippe Saillard on the brand's next reinvention

'We are not unique any more': Nissan Europe CMO Philippe Saillard on the brand's next reinvention

Nissan's new European marketing chief Philippe Saillard on the challenge of creating a future-fit brand while Brexit stalls the continent's

Audi's latest marketing trick is a car ad with no soundtrack or driving

Audi's latest marketing trick is a car ad with no soundtrack or driving

Audi breaks with the musical tradition of its marketing campaigns in a new ad that has no soundtrack.

Mini lines up agencies for first electric car marketing push

Mini lines up agencies for first electric car marketing push

Mini is holding talks with ad agencies ahead of a global marketing push for its first fully electric car.

Video: Marketers speak their mind at CES 2018

Video: Marketers speak their mind at CES 2018

Senior marketers for brands including Mastercard, Facebook, Bosch and Pinterest dropped into The Economist's TV studio at the Consumer Electronics

Spark44 elevates Ralf Specht to CEO as Steve Woolford retires

Spark44 elevates Ralf Specht to CEO as Steve Woolford retires

Spark44, the global creative agency partly owned by Jaguar Land Rover, has promoted Ralf Specht from chief operating officer to

Renault seeks 'clearer' brand ownership with new marketing structure

Renault seeks 'clearer' brand ownership with new marketing structure

Renault has promoted Adam Wood to the role of UK and Ireland marketing director, as part of a wider shake-up

Suzuki ad imagines cars as fairground dodgems

Suzuki ad imagines cars as fairground dodgems

Suzuki's new campaign, "Enjoy the Ride", depicts its cars as fairground dodgems in a push to market the Japanese brand

The next big things for brands in 2018, according to Audi's chief marketer

The next big things for brands in 2018, according to Audi's chief marketer

Yes, digital is essential, but let's not forget that older channels can still have a vital part to play in

Junior marketing roles experiencing real terms wage falls, says recruiter

Junior marketing roles experiencing real terms wage falls, says recruiter

A wide range of junior roles in the marketing industry have seen no growth in salary over the past three