Consumer Goods News, Articles & Analysis
Read the latest Consumer Goods News, Articles & Analysis at Campaignlive UK
Too many brands are creating live experiences solely to generate social-media content. While this can boost online engagement, the events
Lego Life's senior global director explains how Lego created a digital experience where kids could connect with each other.
In 2018's Product of the Year Awards, celebrating the year's most innovative products, healthy foods stood out - a recurring
Valentine's Day is all about sharing the love, but which brands have successfully shared their messaging on social media? Campaign
Unilever chief marketing and communications officer Keith Weed has been named the World Federation of Advertisers' Global Marketer of the
Mars' petcare brand, Perfect Fit has built a chatbot aimed at providing customised petcare advice.
Global programmatic is set to account for 28% of digital media spend in 2017/18, rocketing up from 17% in the
Mumsnet and bedding brand Dreams have joined forces to develop a co-branded pair of mattresses designed by and aimed at
Dollar Shave Club, the Unilever-owned men's grooming subscription service, is using British humour to target men in the UK.
Freda is an eco-friendly period care subscription service that uses AI to predict when to send you a box of
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