Consumer Goods News, Articles & Analysis

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Alcohol brands sign pledge for responsible social advertising

Alcohol brands sign pledge for responsible social advertising

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

Vice taps into brand safety worries with Video Everywhere content guarantee

Vice taps into brand safety worries with Video Everywhere content guarantee

Vice Media has launched an ad product that guarantees brands' video advertising targeting multiple third-party platforms will only appear alongside

BBH hires WPP's Neil Miller as global chief experience officer

BBH hires WPP's Neil Miller as global chief experience officer

Neil Miller has joined BBH as its global chief experience officer, with the agency expecting brand experience to grow to

Anomaly launches offering to drive gender equality in marketing

Anomaly launches offering to drive gender equality in marketing

The agency already has assignments from Unilever and UN Women in New York.

#HotWomenOnly: clothing brand's provocative campaign aims to spotlight the menopause

#HotWomenOnly: clothing brand's provocative campaign aims to spotlight the menopause

A play on words is being used in a provocative new campaign designed to raise awareness of the menopause, with

The Ad Club of New York announces 2018 Brave Brand honorees

The Ad Club of New York announces 2018 Brave Brand honorees

Burger King, Procter & Gamble, KFC, Nike and more are among this year's brands.

Rust-Oleum "A world without rules" by Drummond Central

Rust-Oleum "A world without rules" by Drummond Central

Rust-Oleum is aiming to showcase the wide range of colours, shades, textures and effects in their paints.

Turkey of the week: Micralite inadvertently tells a wistful tale of tragedy

Turkey of the week: Micralite inadvertently tells a wistful tale of tragedy

Don't ask where the babies are going. Just don't ask.

Smart thinking: what's the future of the connected home?

Smart thinking: what's the future of the connected home?

Smart home devices are becoming increasingly popular but there is still plenty of room for brands to move into this

Who's the daddy?

Who's the daddy?

It's tempting to claim involvement in an award-winning piece of work. But when collaboration is the order of the day,