Consumer Goods News, Articles & Analysis

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Don't chase impressions at the expense of engagement

Don't chase impressions at the expense of engagement

Too many brands are creating live experiences solely to generate social-media content. While this can boost online engagement, the events

Building Lego's social network for kids, brick by brick

Building Lego's social network for kids, brick by brick

Lego Life's senior global director explains how Lego created a digital experience where kids could connect with each other.

Product of the Year: Showcasing 2018 innovation

Product of the Year: Showcasing 2018 innovation

In 2018's Product of the Year Awards, celebrating the year's most innovative products, healthy foods stood out - a recurring

Valentine's Day: the 10 most shared ads on Facebook

Valentine's Day: the 10 most shared ads on Facebook

Valentine's Day is all about sharing the love, but which brands have successfully shared their messaging on social media? Campaign

Unilever's Keith Weed named WFA Global Marketer of the Year

Unilever's Keith Weed named WFA Global Marketer of the Year

Unilever chief marketing and communications officer Keith Weed has been named the World Federation of Advertisers' Global Marketer of the

Mars' Perfect Fit launches chatbot for tailored petcare advice

Mars' Perfect Fit launches chatbot for tailored petcare advice

Mars' petcare brand, Perfect Fit has built a chatbot aimed at providing customised petcare advice.

Global programmatic spend grows to more than a quarter of digital media budgets

Global programmatic spend grows to more than a quarter of digital media budgets

Global programmatic is set to account for 28% of digital media spend in 2017/18, rocketing up from 17% in the

Mumsnet gets into bed with Dreams to develop ultimate mattress for parents

Mumsnet gets into bed with Dreams to develop ultimate mattress for parents

Mumsnet and bedding brand Dreams have joined forces to develop a co-branded pair of mattresses designed by and aimed at

Unilever's Dollar Shave Club uses British sense of humour to target UK audience

Unilever's Dollar Shave Club uses British sense of humour to target UK audience

Dollar Shave Club, the Unilever-owned men's grooming subscription service, is using British humour to target men in the UK.

This new start-up uses AI to predict when to send you period products

This new start-up uses AI to predict when to send you period products

Freda is an eco-friendly period care subscription service that uses AI to predict when to send you a box of