Consumer Goods News, Articles & Analysis

Read the latest Consumer Goods News, Articles & Analysis at Campaignlive UK

Articles: 5726 Results
Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze

Ogilvy Cape Town wins Radio Grand Prix, McCann Birmingham scores gold, silver and bronze

AB InBev's anti-abuse campaign for Carling Black Label won the Radio & Audio Grand Prix at Cannes Lions this year.

Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial

Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial

For brands, football is incredibly connective on a global scale. But World Cup marketing campaigns can be anything from classic

Apple, Amazon and John Lewis among YouTube's most watched ads of past 12 months

Apple, Amazon and John Lewis among YouTube's most watched ads of past 12 months

Apple, Amazon and John Lewis were among the most popular video ads in the world since last year's Cannes Lions

Only a quarter of creatives and marketers happy with jobs

Only a quarter of creatives and marketers happy with jobs

Just one in four creative and marketing employees are happy at work, with a further third so dissatisfied that they

P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'

P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'

Procter & Gamble found that a large number of people were seeing its ads as often as 20 times a

IBM to speak about its Blockchain project with Unilever at Campaign's Breakfast Briefing

IBM to speak about its Blockchain project with Unilever at Campaign's Breakfast Briefing

We are pleased to announce that Campaign's Breakfast Briefing on Blockchain: Myth vs Reality will feature a presentation from IBM

How digital has changed cosmetics and what this means for consumers

How digital has changed cosmetics and what this means for consumers

Digital has changed consumer behaviour. In cosmetics, the shift is profound and provides lessons for everyone

How Unilever's former global brand chief has brought purposeful marketing to Beko

How Unilever's former global brand chief has brought purposeful marketing to Beko

Home appliance brand Beko is serious about tackling the world's childhood obesity problem - so much so that it recently

Social influencers are ditching Snapchat for Instagram

Social influencers are ditching Snapchat for Instagram

Does this mark the beginning of the end for Snapchat?

Sky overtakes P&G as UK's biggest spender as FMCG giant cuts traditional spend

Sky overtakes P&G as UK's biggest spender as FMCG giant cuts traditional spend

Sky overtook Procter & Gamble as the UK's top spender on traditional advertising in 2017, increasing year-on-year spend by 2.7%