Consumer Goods News, Articles & Analysis
Read the latest Consumer Goods News, Articles & Analysis at Campaignlive UK
AB InBev's anti-abuse campaign for Carling Black Label won the Radio & Audio Grand Prix at Cannes Lions this year.
For brands, football is incredibly connective on a global scale. But World Cup marketing campaigns can be anything from classic
Apple, Amazon and John Lewis were among the most popular video ads in the world since last year's Cannes Lions
Just one in four creative and marketing employees are happy at work, with a further third so dissatisfied that they
P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'
Procter & Gamble found that a large number of people were seeing its ads as often as 20 times a
We are pleased to announce that Campaign's Breakfast Briefing on Blockchain: Myth vs Reality will feature a presentation from IBM
Digital has changed consumer behaviour. In cosmetics, the shift is profound and provides lessons for everyone
Home appliance brand Beko is serious about tackling the world's childhood obesity problem - so much so that it recently
Does this mark the beginning of the end for Snapchat?
Sky overtook Procter & Gamble as the UK's top spender on traditional advertising in 2017, increasing year-on-year spend by 2.7%
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