Consumer Goods News, Articles & Analysis

Read the latest Consumer Goods News, Articles & Analysis at Campaignlive UK

Articles: 5687 Results
Nike and Foot Locker team up for Sneakeasy footwear pop-up

Nike and Foot Locker team up for Sneakeasy footwear pop-up

Nike and Foot Locker are offering sneaker fans the chance to get their hands on a coveted assortment of Nike

What Lego has learnt from building a social network for kids

What Lego has learnt from building a social network for kids

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons

Campaign Brand Exchange to make 2018 comeback as Brand Forum

Campaign Brand Exchange to make 2018 comeback as Brand Forum

Campaign is building on the success of this year's Brand Exchange - a two-day event that brought together senior marketers

Elspeth Lynn joins Geometry as creative chief

Elspeth Lynn joins Geometry as creative chief

Former FCB Inferno creative boss Elspeth Lynn is to join Geometry Global UK as executive creative director.

JWT launches Female Tribes business consultancy

JWT launches Female Tribes business consultancy

J Walter Thompson London has launched a consultancy that takes the insights gleaned from its global Female Tribes initiative and

Movers and shakers: Chime, Bacardi, Condé Nast, Tribal Worldwide, McLaren and more

Movers and shakers: Chime, Bacardi, Condé Nast, Tribal Worldwide, McLaren and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Why good advertising practice echoes down the ages

Why good advertising practice echoes down the ages

We can learn so much about the power of good ideas by looking back, says the executive partner of MullenLowe

Sophisticated, high-spending and young: the Chinese consumers your brand needs

Sophisticated, high-spending and young: the Chinese consumers your brand needs

Chinese consumers can make or break a brand. They are an incredible consumer force and they're visiting Europe in increasing

In a jam with activist investors

In a jam with activist investors

Marketers with portfolios suffering flat sales and poor recent growth tend to resort to a standard riposte - they're "building

Movers and shakers: Dentsu, FCB, Burberry, AB InBev, Vice Media, Direct Line, Leo Burnett and more

Movers and shakers: Dentsu, FCB, Burberry, AB InBev, Vice Media, Direct Line, Leo Burnett and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.