Consumer Goods News, Articles & Analysis

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The ads that set the bar for Adam & Eve/DDB's 10th Christmas with John Lewis

The ads that set the bar for Adam & Eve/DDB's 10th Christmas with John Lewis

Will the new John Lewis festive ad live up to the standards of the agency's previous nine?

John Lewis changes Oxford Street storefront to just 'John'

John Lewis changes Oxford Street storefront to just 'John'

The change might relate to the retailer's much-anticipated Christmas ad.

Channel 4 signs Hillarys as Homes on 4 sponsor in 'eight-figure' deal

Channel 4 signs Hillarys as Homes on 4 sponsor in 'eight-figure' deal

The blinds and curtains brand will place content such as idents alongside shows including Grand Designs and Location, Location, Location.

Facebook signs Coffee & TV as production partner to help brands improve video content

Facebook signs Coffee & TV as production partner to help brands improve video content

The Soho production company will help brands advertising on the social network to produce high-quality content.

Campaign Big Awards: See and hear the winning work

Campaign Big Awards: See and hear the winning work

Last night, the Campaign Big Awards celebrated the best of British commercial creativity.

Cambridge Analytica whistleblower calls for online regulation

Cambridge Analytica whistleblower calls for online regulation

Christopher Wylie talks to Campaign about creativity and data misuse.

Best ads in 50 years: Mastering the one-shot ad with Hamlet Cigars

Best ads in 50 years: Mastering the one-shot ad with Hamlet Cigars

We look back on the best advertising in the past half-century

To tap into the 'black pound', brands must embrace cultural transformation

To tap into the 'black pound', brands must embrace cultural transformation

New research into the 'black pound' underlines how brands must better reflect the diversity of society in order to drive

Gemfields "Every Piece Unique" by Gutenberg Global

Gemfields "Every Piece Unique" by Gutenberg Global

Gemstone brand Gemfields has launched an animated campaign, set in a gallery, in which ruby and emerald statues come to

How Hotpoint turned to Jamie Oliver for food waste mission

How Hotpoint turned to Jamie Oliver for food waste mission

The home appliances brand joined forces with the celebrity chef for the finale of its Fresh Thinking for Forgotten Food