Consumer Goods News, Articles & Analysis

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Pick of the Week: All aboard the Good Ship Ikea

Pick of the Week: All aboard the Good Ship Ikea

This playful activation delivers both a serious message and tangible results as it sails along.

Product of the Year: a nod to the conscious consumer

Product of the Year: a nod to the conscious consumer

In 2019's Product of the Year Awards, celebrating the year's most innovative products, the most sought-after are environmentally sustainable products

MullenLowe Group lands Sennheiser global integrated business

MullenLowe Group lands Sennheiser global integrated business

Account, covering creative, media and activation, will be handled in Boston and London.

Study: Nearly 40 percent of women reacted negatively to Gillette spot

Study: Nearly 40 percent of women reacted negatively to Gillette spot

The research, conducted by MavenMagnet, digs into online responses to the controversial ad.

Michael C. Hall to star in Skittles' Super Bowl Broadway show

Michael C. Hall to star in Skittles' Super Bowl Broadway show

The "Dexter" star will perform the live musical in New York City on the day of the Big Game.

How startup threat lit fire under Johnson & Johnson's ass

How startup threat lit fire under Johnson & Johnson's ass

The CMO laid bare how the brand has been forced to quickly evolve.

Healthspan eyes TV campaign after hiring Isobel

Healthspan eyes TV campaign after hiring Isobel

Brand aims to attract mature audience in first TV push since Felicity Kendal-fronted ads.

Brands and marketing in Kim Jong-un's realm

Brands and marketing in Kim Jong-un's realm

Interesting changes are under way

Harrison Spinks "The True Bedmakers" by Brass Agency

Harrison Spinks "The True Bedmakers" by Brass Agency

In its first TV campaign, Yorkshire bedmaker Harrison Spinks is highlighting its unusual credentials: the business owns its own forest

Eve Sleep hires former AA marketer Cheryl Calverley as CMO

Eve Sleep hires former AA marketer Cheryl Calverley as CMO

Calverley left the car-breakdown service after three years.