Fashion News, Articles & Analysis

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Articles: 257 Results
When the temperature drops, Brits click on travel, family and fashion

When the temperature drops, Brits click on travel, family and fashion

This winter's bitter weather has made Brits more open to online advertising, particularly travel ads as they plot their escape.

Louis Vuitton creates Selfridges pop-up with pickup trucks

Louis Vuitton creates Selfridges pop-up with pickup trucks

Louis Vuitton, the luxury fashion brand, is creating a pop-up using retro trucks to showcase its latest menswear collection.

Mulberry creates pop-up gin bar

Mulberry creates pop-up gin bar

Mulberry, the luxury fashion brand, has opened a pop-up gin bar in Mayfair's Burlington Arcade.

Five ways brands can take centre stage at next year's festivals

Five ways brands can take centre stage at next year's festivals

As brands become part of the festival conversation, opportunities to connect with revellers still remain untapped.

Top Christmas 2017 activations

Top Christmas 2017 activations

Ferrero Rocher, Glenfiddich and McCain are just some of the brands that have created activations around the festive period. Campaign

How Refinery29 and The Outnet.com are targeting 'millennial-minded' women

How Refinery29 and The Outnet.com are targeting 'millennial-minded' women

Refinery29, the digital media company, and The Outnet.com, the online fashion retailer, are collaborating on an interactive window display in

How brands can use music to keep in tune with consumers

How brands can use music to keep in tune with consumers

Brands want consumers to connect with them emotionally in an authentic way, while artists want to build a fanbase -

How Levi's long-established relationship with music is keeping pace with change

How Levi's long-established relationship with music is keeping pace with change

The fashion brand, with its strong musical associations, is forging authentic partnerships with artists designed to start conversations and leave

Heineken and A Bathing Ape to create New York pop-up

Heineken and A Bathing Ape to create New York pop-up

Heineken is partnering with high-end streetwear brand A Bathing Ape to create a limited-edition collection and a pop-up shop in

Victoria's Secret creates New York pop-up with large slide and snow globe

Victoria's Secret creates New York pop-up with large slide and snow globe

Victoria's Secret, the lingerie retailer, is creating a pop-up in New York with a large pink slide and snow globe.