Fashion News, Articles & Analysis
Read the latest Fashion News, Articles & Analysis at Campaignlive UK
This winter's bitter weather has made Brits more open to online advertising, particularly travel ads as they plot their escape.
Louis Vuitton, the luxury fashion brand, is creating a pop-up using retro trucks to showcase its latest menswear collection.
Mulberry, the luxury fashion brand, has opened a pop-up gin bar in Mayfair's Burlington Arcade.
As brands become part of the festival conversation, opportunities to connect with revellers still remain untapped.
Ferrero Rocher, Glenfiddich and McCain are just some of the brands that have created activations around the festive period. Campaign
Refinery29, the digital media company, and The Outnet.com, the online fashion retailer, are collaborating on an interactive window display in
Brands want consumers to connect with them emotionally in an authentic way, while artists want to build a fanbase -
The fashion brand, with its strong musical associations, is forging authentic partnerships with artists designed to start conversations and leave
Heineken is partnering with high-end streetwear brand A Bathing Ape to create a limited-edition collection and a pop-up shop in
Victoria's Secret, the lingerie retailer, is creating a pop-up in New York with a large pink slide and snow globe.
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