Financial services News, Articles & Analysis

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The UK's favourite YouTube ads: Nationwide's 'Sisters' beats Calvin Klein's Kardashians

The UK's favourite YouTube ads: Nationwide's 'Sisters' beats Calvin Klein's Kardashians

The Nationwide's ad by VCCP has come top of YouTube's January Ad Leaderboard, making it the UK's most popular video

We need to talk about mental health: behind Lloyds Bank's campaign to break an advertising taboo

We need to talk about mental health: behind Lloyds Bank's campaign to break an advertising taboo

Lloyds Bank won Channel 4's Diversity in Advertising Award for a campaign about mental health. But the bank believes the

Valentine's Day: the 10 most shared ads on Facebook

Valentine's Day: the 10 most shared ads on Facebook

Valentine's Day is all about sharing the love, but which brands have successfully shared their messaging on social media? Campaign

Unilever's Keith Weed named WFA Global Marketer of the Year

Unilever's Keith Weed named WFA Global Marketer of the Year

Unilever chief marketing and communications officer Keith Weed has been named the World Federation of Advertisers' Global Marketer of the

RBS CMO: We can do better than just 'coping' with change

RBS CMO: We can do better than just 'coping' with change

Things are changing for the industry, but understanding your brand remains key to being an effective marketer, writes Royal Bank

HSBC creates speed dating-style event for potential homeowners

HSBC creates speed dating-style event for potential homeowners

HSBC is encouraging Londoners to co-buy their first home with a speed dating-style experience.

First Direct marketer Zoe Burns-Shore on connecting with 'side hustlers'

First Direct marketer Zoe Burns-Shore on connecting with 'side hustlers'

Zoe Burns-Shore, head of brand and marketing at First Direct, explains why she believes mobile should be treated as just

Direct Line marketing director: We all lose by overlooking neurodiverse talent

Direct Line marketing director: We all lose by overlooking neurodiverse talent

Our brains work in many different ways, and forward-thinking marketing leaders should do everything necessary to support that diverse potential,

Lloyds ads open up about mental health in winning campaign from Channel 4's diversity contest

Lloyds ads open up about mental health in winning campaign from Channel 4's diversity contest

Lloyds Bank is tackling mental health prejudices in a new ad campaign on Channel 4, the winning work in the

Ally's 'The Big Save' AR game offers a money-conscious challenge to Super Bowl excess

Ally's 'The Big Save' AR game offers a money-conscious challenge to Super Bowl excess

Fans can win real cash toward their savings goals by playing during ad breaks.