Financial services News, Articles & Analysis

Read the latest Financial services News, Articles & Analysis at Campaignlive UK

Articles: 3368 Results
HSBC calls social media pitch in the UK

HSBC calls social media pitch in the UK

HSBC is reviewing its social media account in the UK.

Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial

Coke, Adidas, Visa and McDonald's get their global vs local World Cup ad strategies put on trial

For brands, football is incredibly connective on a global scale. But World Cup marketing campaigns can be anything from classic

Why HSBC's marketing chief is taking the banking brand back to the future

Why HSBC's marketing chief is taking the banking brand back to the future

Fresh from reassigning HSBC's global media account, group head of marketing Leanne Cutts is exploring the bank's roots to make

Why American Express has created a Japanese forest and neon jungle experience

Why American Express has created a Japanese forest and neon jungle experience

American Express, the financial services company, is staging an immersive experience themed around "powering up" and energising for the day

Direct Line's Mark Evans unveiled as Marketing Leader of the Year 2018

Direct Line's Mark Evans unveiled as Marketing Leader of the Year 2018

The Marketing Society has named Direct Line Group's marketing director Mark Evans as its Marketing Leader of the Year.

Moneysupermarket.com hires WCRS after splitting with Mother

Moneysupermarket.com hires WCRS after splitting with Mother

Moneysupermarket.com has appointed WCRS as its new creative agency following a competitive pitch.

Pandora's Julie Scelzo takes global role at McGarryBowen

Pandora's Julie Scelzo takes global role at McGarryBowen

The advertising veteran will lead the shop's American Express creative business.

Turkey of the week: Mastercard's campaign leaves a bad taste

Turkey of the week: Mastercard's campaign leaves a bad taste

Mastercard's campaign to give 10,000 children in Latin America and the Caribbean a meal for every goal scored by Lionel

GoCompare hires Trinity Mirror's Zoe Harris as chief marketer

GoCompare hires Trinity Mirror's Zoe Harris as chief marketer

Zoe Harris, group marketing director at Reach (formerly Trinity Mirror), is set to join price comparison site GoCompare Group as

Direct Line's Mark Evans named as chairman of Advertising Association Front Foot campaign

Direct Line's Mark Evans named as chairman of Advertising Association Front Foot campaign

The Advertising Association has announced that Mark Evans, marketing director at Direct Line Group, will succeed Britvic's Matt Barwell as