The elderly Mr Hadley changes continents and accents in a remake of Coca-Cola's classic "First taste" ad from 2006.
Toyota's campaign for its SUV models comprises personalised ads targeted to consumers based on their interests, hobbies and lifestyles.
The British Army's latest recruitment campaign sparked controversy last week before it was even released, with some traditionalists claiming it would miss the organisation's core audience.
Trainline launches its "Wonderfully predictable" campaign with a cinematic spy chase through a railway station, which is humorously interrupted by a down-to-earth commuter.
Cadbury's new TV ad takes the brand back to its family roots in the first campaign by VCCP since the agency won the business last year.
CHI & Partners
Four renowned UK drag queens got the chance to make their own ads for the Toyota Aygo, a small car that encourages self-expression.
The NSPCC partnered with animation studio Aardman to make a mobile game that will help keep children safe from sexual abuse.
Gymbox's ad campaign brings to life the evolutionary link between pleasure and pain in the human mind and body.
Axe's new campaign targets young guys with the message that you can be your most confident self when you smell fresh all day.
Art Fund's print and digital campaign promoting its National Art Pass plays on people's enthusiasm for new hobbies during January.
Formula E's first TV ad aims to introduce electric racing to new audiences and challenge perceptions of the sport.
Red Brick Road
Suzuki heads to a fairground to inject some fun into the brand.
Captain Birdseye gets a facelift in Birds Eye's new ad campaign by Grey London.
Bartle Bogle Hegarty
Bringing financial data to life in a clever way sounds like a dull task, but BBH London manages to entertain with an ad for Experian.
Heavyweight boxing champion Anthony Joshua stars in the new ad campaign for sports nutrition brand Bulk Powders, which eschews the typical po-faced tone of fitness marketing for a more tongue-in-cheek approach.
Red Bee Media
This set of short films to promote next month's Winter Olympics in PyeongChang, South Korea, aim to bring together winter sports fanatics and those less instinctively excited about the Games.
Whitworths has created an animated rap jingle to promote what it says is the first nut-based snack devised specially for kids.
This animated film suggests Tinder is taking us back to a simpler stage of romantic pairings, before millennia of restrictive social conventions made things such hard work.
Magnet's new campaign is told through the voice of the kitchen.
The second ad in a campaign inspired by "the most loved man in Britain" features Phillip Schofield himself, zip-lining in to the opening of a library to cut the ribbon in record time, before running off down the road.
For those serious about bagging a bargain, the January sales require thorough preparation - an idea this campaign for Hammerson's Brent Cross Shopping Centre in north west London plays with by depicting fashionistas practising boxing moves and lifting weights.
Marking 100 years since the first women were given the vote in the UK, this new campaign subverts the saying "behind every great man" to champion the achievements and contributions of women to cities including London.
Buying a car is likened to being pursued by a pack of wolves in the first campaign for Carwow from Creature since it won the account in November.
Premier Inn is promoting its cyclist-friendly approach with a spot featuring a group of amateur cyclists preparing for a hard day on the saddle.
Bartle Bogle Hegarty
Promoting Virgin Media's top box, the V6, this new spot features characters from a range of shows available on the TV platform dancing to Missy Elliott track We Run This.
Abbott Mead Vickers BBDO
BT Mobile's new campaign touches on the anxiety many parents feel around missing key moments in their kids' development.
Iris's first work for Haven Holidays since winning the account in June stars a pair of too-cool-for-school sisters riding a two-seater tricycle, snapping a glance at the many activities the holiday park chain has to offer.
We Are Social
Grown-ups find it easy to be cynical, so Audi decided to tap into the imagination and excitement of children towards the future of automotive technology.