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The Work

The very latest in commercial creativity

Pick & Turkey of the week

Turkey of the week: Specsavers appears to have run out of ideas
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February 22, 2018

Turkey of the week: Specsavers appears to have run out of ideas

Specsavers is usually the pin-up for in-house advertising.

Pick of the week: Anya Hindmarch's Chubby Hearts delivers unexpected joy
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February 22, 2018

Pick of the week: Anya Hindmarch's Chubby Hearts delivers unexpected joy

The scale of this very simple, yet utterly heartfelt of surprises is to be applauded.

Latest Creative Work

Dune London "Spring Summer 2018" by BlindPig
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February 19, 2018

Dune London "Spring Summer 2018" by BlindPig

Dune London launched its Spring Summer 2018 collection on Valentine's Day with a film that captures the behind-the-scenes buzz, excitement and chaos of a fashion shoot.

Dorset Cereals "Breakfast on the slow" by M&C Saatchi
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February 19, 2018

Dorset Cereals "Breakfast on the slow" by M&C Saatchi

Dorset Cereals is encouraging young urban families to slow down for breakfast.

Yopa "Seriously, why not?" by Lucky Generals
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February 15, 2018

Lucky Generals

for

Yopa

Yopa "Seriously, why not?" by Lucky Generals

Digital estate agent Yopa continues its "Seriously, why not?" campaign to introduce its new "No Sale, No Fee" plan, in which consumers don't have to pay until their house is sold.

Vogue "The Magic Diner part II" (in-house)
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February 15, 2018

Vogue "The Magic Diner part II" (in-house)

Actress Alicia Vikander and director Niclas Larsson team up again for a Vogue original short film exploring what happened after the Tomb Raider star found that existential, coin-operated fortune-telling machine in 2016's Magic Diner.

Domino's "Dom Juan" by VCCP
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February 14, 2018

VCCP

for

Domino's

Domino's "Dom Juan" by VCCP

It can be tough out there for single people on Valentine's Day.

Thatchers Cider "Farm and family" by Joint
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February 14, 2018

Thatchers Cider "Farm and family" by Joint

Thatchers Cider builds on its "What cider's supposed to taste like" campaign with 16 episodes bringing to life the farm and family facts behind the brand.

Coco de Mer & Sotheby's "Eroticism in art" by The Full Service
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February 14, 2018

Coco de Mer & Sotheby's "Eroticism in art" by The Full Service

Erotica fashion brand Coco de Mer is collaborating with Sotheby's on its Erotic: Passion & Desire Auction for the second year running.

McDonald's McCafé "Flat what?" by Leo Burnett London
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February 13, 2018

Leo Burnett London

for

McDonald's

McDonald's McCafé "Flat what?" by Leo Burnett London

McDonald's McCafé introduces the flat white to its menu in another ad mocking pretentious coffee culture.

Waitrose "Waitroses" by Adam & Eve/DDB
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February 13, 2018

Adam & Eve/DDB

for

Waitrose

Waitrose "Waitroses" by Adam & Eve/DDB

Waitrose is running a tactical print and outdoor campaign for Valentine's Day with a clever play on words.

McCain "Here's to love" by Adam & Eve/DDB
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February 12, 2018

McCain "Here's to love" by Adam & Eve/DDB

Just in time for Valentine's Day McCain has released a warm film that opens with the question, "When it comes to love, what's normal?"

Private view: Trying not to offend (with Dave Monk and Matt Lever)
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February 12, 2018

Dave Monk

and

Matt Lever

Private view: Trying not to offend (with Dave Monk and Matt Lever)

Publicis London's Dave Monk and VCCP's Matt Lever review ads from the British Army, Toyota Aygo, Tinder, Trainline, NSPCC, KFC, Cadbury, Bulk Powders, Birds Eye and The Guardian.

Nike "Nothing beats a Londoner" by Wieden & Kennedy London
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February 10, 2018

Wieden & Kennedy London

for

Nike

Nike "Nothing beats a Londoner" by Wieden & Kennedy London

Nike's joyful film celebrates the passionate, enterprising and fiercely competitive young Londoners who shape their city.

Toyota "As I really am" by The & Partnership
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February 09, 2018

Toyota "As I really am" by The & Partnership

Toyota's beautifully shot film for the Olympics is a stirring tale of human strength and determination.

New York Bakery Co. "Bagel Beer" by Now
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February 09, 2018

New York Bakery Co. "Bagel Beer" by Now

New York Bakery Co. has released a limited edition Bagel Beer to celebrate National Bagel Day on Friday (9 February).

Advertising creatives give Valentine's Day a revamp
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February 09, 2018

Advertising creatives give Valentine's Day a revamp

An advertising creative team believe Valentine's Day messages are outdated and even sometimes inappropriate.

Renault "The postman" by Publicis Conseil
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February 08, 2018

Publicis Conseil

for

Renault

Renault "The postman" by Publicis Conseil

Renault made an animated film for Valentine's Day that tells a comical love story about a postman fighting off attacks from a noise-sensitive dog.

Malaria No More UK "Malaria must die, so millions can live" by R/GA London
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February 07, 2018

Malaria No More UK "Malaria must die, so millions can live" by R/GA London

David Beckham fronts a global campaign calling upon leaders to prioritise the fight against malaria.

McDonald's "First time" by Leo Burnett London
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February 07, 2018

Leo Burnett London

for

McDonald's

McDonald's "First time" by Leo Burnett London

McDonald's is celebrating 50 years of the Bic Mac by reminding customers of their first times tasting the burger.

Rag & Bone "Why can't we get along" by Rag & Bone Films
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February 07, 2018

Rag & Bone "Why can't we get along" by Rag & Bone Films

Fashion brand Rag & Bone's strange yet mesmerising short film plays with visual experimentation and features an eclectic group of talent from the worlds of music, dance and cinema.

Boost "Finger of fury" by Snap LDN
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February 07, 2018

Boost "Finger of fury" by Snap LDN

Boost, a new pay-as-you-go energy supplier, introduces Boost Lee, a character inspired by martial arts legend Bruce Lee.

Absolut "The vodka with nothing to hide" by BBH London
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February 07, 2018

Bartle Bogle Hegarty

for

Absolut

Absolut "The vodka with nothing to hide" by BBH London

Absolut employees get totally nude to prove just how transparent the vodka brand's process is.

River Island "Labels are for clothes" by Studio Blvd
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February 06, 2018

River Island "Labels are for clothes" by Studio Blvd

River Island's SS18 campaign mocks outdated and irrelevant labels given to people based on their gender, sexual orientation, ethnicity or religion.

Channel 4 "100 years and counting" by 4Creative
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February 06, 2018

4Creative

for

Channel 4

Channel 4 "100 years and counting" by 4Creative

To mark 100 years since women got the vote in the UK, Channel 4 asked three 100-year-old women to introduce programmes and explain what has changed in their lifetimes.

Squarespace "Make it happen" by Squarespace
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February 05, 2018

Squarespace "Make it happen" by Squarespace

Legendary commercials director Jonathan Glazer is behind Squarespace's fifth consecutive Super Bowl ad.

British Heart Foundation "Thank you" by MullenLowe London
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February 05, 2018

MullenLowe

for

British Heart Foundation

British Heart Foundation "Thank you" by MullenLowe London

The British Heart Foundation beautifully animates hearts to celebrate the lives saved due to the organisation's research.

Nokia "Be the gift: Chinese New Year" by Mother Shanghai
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February 02, 2018

Mother

for

Nokia

Nokia "Be the gift: Chinese New Year" by Mother Shanghai

Families around the world will celebrate Chinese New Year this month, but many people will have to work through the holidays.

Aldi "Skater & Jump" by McCann UK
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February 02, 2018

Aldi "Skater & Jump" by McCann UK

Aldi shoppers achieve Olympic feats in the supermarket's campaign for the upcoming Winter Games.

Subway "The Big Bang Theory idents" by McCann London
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February 01, 2018

McCann London

for

Subway

Subway "The Big Bang Theory idents" by McCann London

Subway serves up idents with a space and science theme for the brand's sponsorship of The Big Bang Theory.

Amazon "Alexa loses her voice" by Lucky Generals
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February 01, 2018

Lucky Generals

for

Amazon

Amazon "Alexa loses her voice" by Lucky Generals

Lucky Generals gets its first shot at the Super Bowl in an ad for Amazon promoting smart-home device Alexa.

Lloyds Bank "Get the inside out" by Adam & Eve/DDB
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February 01, 2018

Adam & Eve/DDB

for

Lloyds Bank

Lloyds Bank "Get the inside out" by Adam & Eve/DDB

Lloyds Bank wants to encourage more open conversations about mental health in the campaign that won Channel 4's Diversity in Advertising Award.

Vero "The 1st" by Mother and DMC Film
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January 31, 2018

Vero "The 1st" by Mother and DMC Film

A 30-second film and one day in which to shoot it - what could possibly go wrong?

Royal Society for Blind Children "Every blind child" by Crispin Porter & Bogusky
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January 31, 2018

Royal Society for Blind Children "Every blind child" by Crispin Porter & Bogusky

To correct the misunderstanding that blind children have different aspirations to their sighted peers, the Royal Society for Blind Children commissioned artwork by artist and poet Robert Montgomery, in a campaign by Crispin Porter & Bogusky.

Ancestry "Together forever" by Droga5 London
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January 30, 2018

Droga5

for

Ancestry.co.uk

Ancestry "Together forever" by Droga5 London

Ancestry's new ad has an emotional message for Brexit Britain: "We may be leaving Europe, but Europe will never leave us."

Vicks "Learning to love #TouchofCare" by Publicis Singapore
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January 30, 2018

Vicks "Learning to love #TouchofCare" by Publicis Singapore

Publicis Singapore made a four-minute film for P&G's Vicks that is based on a true story of a young man whose life is transformed by an abandoned baby.

OnePlus "The smarter choice" by Lucky Generals
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January 30, 2018

OnePlus "The smarter choice" by Lucky Generals

Users are advised to not try these product demos at home in OnePlus' wacky new ads.

Vodafone "V by Vodafone" by Ogilvy & Mather
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January 29, 2018

Vodafone "V by Vodafone" by Ogilvy & Mather

Martin Freeman is flung into a spy thriller in the latest Vodafone ad launching the brand's range of smart devices, V by Vodafone, which includes car, pet and bag trackers.

Specsavers "Jason Shutter, celebrity photographer" by Specsavers Creative
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January 29, 2018

Specsavers Creative

for

Specsavers

Specsavers "Jason Shutter, celebrity photographer" by Specsavers Creative

Specsavers introduces Jason Shutter, a hapless and myopic paparazzi photographer, in a shift of its "Should've" campaign.

Apple "Animojis" by Apple
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January 29, 2018

Apple "Animojis" by Apple

Apple debuted two Animoji music videos featuring songs from nominated artists at the 60th Grammy Awards.

Adidas Originals "Original is never finished 2018" by Johannes Leonardo
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January 26, 2018

Adidas Originals "Original is never finished 2018" by Johannes Leonardo

Adidas continues its Cannes Grand Prix-winning "Original is never finished" campaign to inspire the next generation of creators.

Ford "Black" by GTB London
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January 25, 2018

Ford "Black" by GTB London

Ford's new ad campaign celebrates darkness.

Virgin Trains "It's the way forward" by Anomaly
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January 24, 2018

Anomaly London

for

Virgin Trains

Virgin Trains "It's the way forward" by Anomaly

Virgin Trains wants to bring out its cheeky personality in a national campaign comprised of various 10-second ads.

Channel 4 "Early Man guides" by Aardman Animations
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January 23, 2018

Channel 4 "Early Man guides" by Aardman Animations

Channel 4 has teamed up with Wallace and Gromit creators Aardman and StudioCanal for a bespoke and contextual ad campaign starring Stone Age characters from the animation company's upcoming feature film Early Man.

Diesel "Keep the world flawed" by Publicis Italy
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January 23, 2018

Diesel "Keep the world flawed" by Publicis Italy

Director Francois Rousselet returns for Diesel's "Go with the flaw" sequel, this time telling a romantic story about the power of imperfections and individuality.

BBC Sport "The fearless are here" by Y&R London
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January 22, 2018

Y&R London

for

BBC

BBC Sport "The fearless are here" by Y&R London

BBC Sport's ad campaign to launch the 2018 Winter Olympics is a dark and bold animation that captures the tournament's intensity.

Robinsons "Listen up" by Saatchi & Saatchi London
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January 22, 2018

Robinsons "Listen up" by Saatchi & Saatchi London

A sassy and confident girl boss pitches Robinsons' new Fruit Creations to grown-ups in the Britvic brand's first ad campaign by Saatchi & Saatchi.

Audi "Cooling down" by BBH London
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January 22, 2018

Bartle Bogle Hegarty

for

Audi

Audi "Cooling down" by BBH London

Audi is known for picking great music for its ads - usually remaking classic songs such as Stephen Sondheim's Send in the Clowns - but its latest spot by BBH London has no soundtrack.

The Guardian "Brand campaign and tabloid launch" by Karmarama
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January 19, 2018

Karmarama

for

The Guardian

The Guardian "Brand campaign and tabloid launch" by Karmarama

The Guardian's website redesign and tabloid debut met with some lukewarm response, so the newspaper has ground to cover with its ad campaign for the launch.

Churchill "Shameful tattoo" by WCRS
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January 18, 2018

WCRS

for

Churchill

Churchill "Shameful tattoo" by WCRS

A "bootylicious" car comes to life in Churchill's TV ad promoting its Vandalism Cover insurance offer, which protects customers if their car is vandalised.

Emirates "Upgrade your airline" by Y&R London
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January 18, 2018

Y&R London

for

Emirates

Emirates "Upgrade your airline" by Y&R London

Travellers will go to all kinds of lengths to wrangle a seat upgrade in Emirates' new marketing campaign.

Bulk Powders "Dominate life: online films" by Droga5 London
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January 17, 2018

Bulk Powders "Dominate life: online films" by Droga5 London

The celebrities who front Bulk Powders' funny online films weren't afraid to make themselves look silly.

War Child UK "Escape robot" by Raw London
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January 17, 2018

War Child UK "Escape robot" by Raw London

The charity War Child UK is challenging conversations around the mental health and wellbeing of children affected by war with a film that follows a small robot struggling to fit into everyday life, bond with its mother and make friends.

Subaru "Better where it matters" by MullenLowe London
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January 17, 2018

MullenLowe

for

Subaru

Subaru "Better where it matters" by MullenLowe London

Subaru's ad for the XV model shows a boy who is sceptical of his dad's new car, in the first work by MullenLowe since winning the account last year.