Omar Oakes' eyes nearly rolled out of his head when he saw Go Outdoors' new ad campaign.
"Metatronia", the performance art piece created by Solange Knowles Ferguson in partnership with Uniqlo, will divide opinion.
What if the consumer had a say in creating a brand's advertising?
British Red Cross
The British Red Cross champions the small ways in which anyone can make a difference through the power of kindness in a campaign aiming to raise the organisation's profile in the UK.
NHS Blood and Transplant
NHS Blood and Transplant's new TV campaign uses the metaphor of a traditional British milkman delivering milk to those in need.
Emma de la Fosse
Anomaly's Oli Beale and Ogilvy's Emma de la Fosse review ads from Apple, Ovo Energy, Amnesty International, McVitie's, Lacoste, E.ON, Knorr, BBC, Moneysupermarket.com and Channel 4.
After 100 years of progress, AI bots have finally become too human for their own good.
Ogilvy & Mather
A group of schoolchildren excitedly queue for an aquarium to see an "Ocean of the future" exhibition, but no colourful marine life is waiting for them.
A gang of stylish ghosts gatecrashes a dull house party in an Ikea campaign encouraging people to express their personalities at home.
The Greatest Showman director Michael Gracey is behind this Schweppes ad, which introduces the new brand tagline "What do you expect?"
This is a more interesting way to bring a company's annual report to life.
Kettle Chips' new £3m campaign champions the belief that real is just better.
The Cybersmile Foundation's disturbing campaign aims to combat cyberbullying.
Spring isn't all rosy for everyone, especially hay fever sufferers.
Mother's swansong ad for No7 stars four-time world champion surfer Lisa Andersen, who doesn't let her age or gender hold her back from breaking boundaries.
Meet Alexi, a newly arrived extraterrestrial on Planet Earth, who embodies the universal feeling of alienation when in a foreign country with no grasp on the native tongue.
Propercorn has unveiled a visual revamp featuring hand-drawn illustrations by seven artists from around the world.
Online furniture retailer Swoon has a new visual identity, website and debut TV campaign created by Zag, the independent growth consultancy part of BBH.
For World Parkinson's Disease Day on 11 April, the Brain and Spinal Cord Institute (ICM - Institut du cerveau et de la moelle épinière) has launched a stirring campaign by Publicis Conseil to raise awareness of the disease and appeal for donations.
Mariah Carey is the latest unexpected celebrity - following in the footsteps of 50 Cent and Charlie Sheen - to embrace the hostel lifestyle in Hostelworld's new campaign.
Which?, the consumer champion organisation, is running a hard-hitting print campaign highlighting the government's slowness to act on improving product safety.
Pernod Ricard's Gin Hub has appointed Impero to launch its new strawberry-flavoured variant, Beefeater Pink.
Giffgaff's single-shot film is striking in its simplicity.
Battersea Dogs & Cats Home's first major brand campaign takes a more light-hearted approach to raise awareness of rehoming rescue animals.
Ford tackles mental health stigma among men in its new campaign with mental health charity Time to Change.
A simple life-saving idea that started at hospitals in Sydney is going global.
Abbott Mead Vickers BBDO
AMV BBDO's latest campaign for the Met Police raises awareness of bike security among moped riders.
Music stars, influencers and fans share their most memorable gig experiences in O2's new campaign promoting live music.
Adam & Eve/DDB
Multiple horses take the stage in the new Lloyds Bank ad, which showcases the many different people and life stages supported by the bank.
Online sports retailer Wiggle relaunched its brand with a cinematic TV spot bringing to life the philosophy that unites people in sport.
Nicki Minaj makes an appearance in a global ad campaign to launch the new Mercedes-Benz A-Class model.
Voiceover and visuals combine to mock-hypnotise the viewer into committing to get on with the fence painting this weekend in this Ronseal campaign.
JWT London created a billboard for KitKat that switched itself off in a bid to persuade people to "have a break" (get it?) from electricity.
A celebration of the feeling of home is the central theme of this Channel 5 campaign, which is bought to life with beautifully-shot cinematic films starring real people and celebrities including Tony Robinson and Ben Fogle.
An ethereal film compares the Siamese fighting fish with a Rolls-Royce Phantom to highlight how each one is an "exquisitely unique creation" with no rivals.
Flavour-seeking kids inject life into their family dinnertime with wholesome entertainment including cheerleaders and retro disco vibes in this Birds Eye campaign.
The Home Office
Individuals share real-life stories of the consequences they have endured from carrying a knife and the catalyst that led them to put down their knives in this campaign for the Home Office.
The Co-op's Easter ad shows a group of mum friends enjoying chocolate eggs together as their children are distracted by an Easter egg hunt.
As part of its brand platform, "Driven by something different", Škoda commissioned Paloma Faith to record and film a new version of 1969 hit "Make your own kind of music" to showcase the new Karoq model.
Adam & Eve/DDB
H&M's latest film depicts a large-scale choreographed dance breaking out in a sun-dappled street scene.
Tonic water brand Thomas Henry decided to solve a problem plaguing many parts of the world in the summer by looking back to the mixer's origins as a way to prevent malaria.
Dementia UK's powerful animated film uses the visual imagery of a stormy ocean to depict the challenge of connecting with a loved one who is living with dementia.
Mr Kipling's first TV ad for two years is the story of a cheeky scoundrel who'll do anything to get his mitts on an Angel Slice - but there's a twist in the tale.
If efforts to improve diversity in advertising extend to alternative lifestyles, insurance app Trice has made a major contribution with what is says is the first TV ad to depict "puppy play".
Saatchi & Saatchi London
Robinsons launches its new Fruit Cordial range with the help of precocious youngster teaching an adult woman the ways of squash.
More Than's sponsorship idents for ITV Showcase Drama feature the brand's fictional founder, Mordenn, defusing a range of extremely tense situations from various dramatic genres.
Diageo's rum brand has roped in grime star Lady Leshurr in the latest bid by an alcohol brand to make responsible drinking aspirational.
Disney is supporting FA Girls' Football Week, from 23 to 29 April, which aims to encourage girls to get involved in football and to raise the profile of the female game.
100 years on from women first getting the vote in the UK, what's really changed?
Inspiring the Future, the initiative run by national charity Education and Employers, is back with another campaign to inspire children to be whatever they want.
When British comedian and rapper Michael Deepah (aka "Big Shaq") dropped an unexpected shout out to Lynx in his debut single Mans Not Hot, the brand created a custom-made can that spouts Big Shaq phrases with each spray.
Under Armour highlights boxing champion Anthony Joshua's mental determination to inspire young athletes.
Legoland's new campaign pitches the group of amusement parks as the ideal place for kids to let their imaginations run wild by depicting a series of gigantic Lego creatures, including a dinosaur, octopus and dragon, coming to life.
What if your dinner plate always looked as tasty as your Instagram feed?