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The very latest in commercial creativity

Pick & Turkey of the week

Turkey of the week: Coca-Cola misses open goal
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June 14, 2018

Turkey of the week: Coca-Cola misses open goal

Brittaney Kiefer gives Coca-Cola a red card for its World Cup campaign.

Pick of the week: Wimbledon makes its voice heard in the football cacophony
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June 14, 2018

Pick of the week: Wimbledon makes its voice heard in the football cacophony

Simon Gwynn is ready to watch some goddamn tennis.

Latest Creative Work

Volkswagen "Complete confidence" by Adam & Eve/DDB
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June 18, 2018

Adam & Eve/DDB

for

Volkswagen

Volkswagen "Complete confidence" by Adam & Eve/DDB

Volkswagen's idents for its sponsorship of the World Cup on ITV tell an inspiring story of one man's beautiful delusion.

McDonald's "We're with you" by Leo Burnett
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June 15, 2018

Leo Burnett London

for

McDonald's

McDonald's "We're with you" by Leo Burnett

McDonald's World Cup ad shows the incredible highs and lows of being a football fan.

Private view: This is anything but private (with Malcolm Poynton and Susan Credle)
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June 15, 2018

Malcolm Poynton

and

Susan Credle

Private view: This is anything but private (with Malcolm Poynton and Susan Credle)

Cheil's Malcolm Poynton and FCB's Susan Credle review ads from the BBC, Red Cross, Ikea, Bwin, Kopparberg, McDonald's, Radiocentre, Apple, The Football Association and Aldi.

Paddy Power "Enough of the nonsense" by Chime
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June 14, 2018

Paddy Power "Enough of the nonsense" by Chime

Paddy Power's 'shockvertising' tactics, most recently seen in its controversial spray-painted polar bear that turned out to be fake, might overshadow its World Cup film.

Domino's "Staying at home for international tournaments - with Jimmy Bullard" by VCCP
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June 14, 2018

VCCP

for

Domino's

Domino's "Staying at home for international tournaments - with Jimmy Bullard" by VCCP

Jimmy Bullard may be known for his illustrious football career and I'm a Celebrity stint, but he is also one of the most famous footballers to have never earned an England cap.

Just Eat "Put it on a plate" by Dark Horses
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June 13, 2018

Just Eat "Put it on a plate" by Dark Horses

This might be one of the most bizarre football ads ever.

BBC "NHS at 70" by BBC Creative
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June 13, 2018

BBC Creative

for

BBC

BBC "NHS at 70" by BBC Creative

BBC is celebrating the 70th year of the NHS with a season of programmes which will take an in-depth look at the service, how it works and how it needs to change.

Wimbledon "In pursuit of greatness: Take on history" by McCann London
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June 12, 2018

Wimbledon "In pursuit of greatness: Take on history" by McCann London

Wimbledon's animated trailer journeys through the tournament's history from its beginnings in 1877 to the hi-tech, performance driven game of today.

Heineken "No compromises" by Publicis Italy
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June 12, 2018

Heineken "No compromises" by Publicis Italy

As part of its anti-drink driving programme Heineken has released a new TV ad starring 2016 Formula One champion Nico Rosberg.

Birds Eye "More than just a day" by Recipe
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June 12, 2018

Birds Eye "More than just a day" by Recipe

Birds Eye continues its #Solidaritea campaign to put an end to parent shaming with a social media push to show solidarity with dads ahead of Father's Day on 17 June.

Stonewall "Alexa, come out for LGBT" by Mr President
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June 12, 2018

Stonewall "Alexa, come out for LGBT" by Mr President

The charity Stonewall has developed an Amazon Alexa skill that shares the stories of LGBT people and tells users how they can lend support.

Corona "Wave of waste" by Wieden & Kennedy Amsterdam
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June 11, 2018

Wieden & Kennedy Amsterdam

for

Corona

Corona "Wave of waste" by Wieden & Kennedy Amsterdam

To mark World Oceans Day on 8 June, Corona constructed a sculpture of a crashing wave from plastic collected in the UK.

Tetley "Super squash" by Creature
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June 11, 2018

Creature

for

Tetley

Tetley "Super squash" by Creature

As Tetley enters the squash category, the brand brings together fruity characters with a scientist to demonstrate how fruit is made smarter with added vitamins.

Boots UK "Summer like you're 7" by Ogilvy UK
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June 11, 2018

Boots UK "Summer like you're 7" by Ogilvy UK

Boots looks at summer through the eyes of a young girl, bringing to life the season's joy and playfulness.

HP "Dad" by Fred & Farid
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June 11, 2018

Fred & Farid

for

HP

HP "Dad" by Fred & Farid

Ahead of Father's Day HP has released an emotional ad about a dad who introduces his son to his grandfather and keeps their family memories alive.

BT Plus "Song" by AMV BBDO
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June 08, 2018

Abbott Mead Vickers BBDO

for

BT

BT Plus "Song" by AMV BBDO

The launch campaign for BT Plus is set to a 1980s classic, New Order's Blue Monday.

Artichoke "Processions" by Grey London
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June 08, 2018

Artichoke "Processions" by Grey London

Grey London created posters to promote the national art project Processions, which marks 100 years since women got the vote in the UK.

Tesco "Food love stories" by BBH London
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June 07, 2018

Bartle Bogle Hegarty

for

Tesco

Tesco "Food love stories" by BBH London

The next chapter in Tesco's "Food love stories" campaign focuses on the love that the supermarket has for its own food.

Beats by Dre "Defiant mixtape, volume 1"
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June 07, 2018

Beats by Dre "Defiant mixtape, volume 1"

Beats by Dre made a fast-paced mixtape for the World Cup that whizzes around the globe from Russia to the homes of four famous footballers.

Coca-Cola "Fifa World Cup 2018" by Mercado McCann
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June 07, 2018

Mercado-McCann

for

Coca-Cola

Coca-Cola "Fifa World Cup 2018" by Mercado McCann

Coca-Cola's global campaign for the World Cup centres around the idea of "being ready."

PG Tips "The tasty decaf" and "Perfect with dairy free" by W
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June 07, 2018

PG Tips "The tasty decaf" and "Perfect with dairy free" by W

PG Tips has signed up Strictly judge Craig Revel Horwood to advertise two products in its range, a new Decaf tea, and a blend designed to be served with dairy-free milk alternatives.

Wagamama "True nourishment" by MullenLowe London
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June 06, 2018

Wagamama "True nourishment" by MullenLowe London

Wagamama revives its previous brand line, "From bowl to soul," in its biggest push to date in above-the-line advertising.

Bacardi "Do what moves you" by AMV BBDO
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June 06, 2018

Abbott Mead Vickers BBDO

for

Bacardi

Bacardi "Do what moves you" by AMV BBDO

Bacardi is taking a new creative direction with its largest-ever integrated campaign, which is themed around self-expression.

Betfair "Betfair Exchange" by Leo Burnett London
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June 06, 2018

Leo Burnett London

for

Betfair

Betfair "Betfair Exchange" by Leo Burnett London

Leo Burnett London's first work for Betfair follows a young man seeking a different way to bet, with Betfair Exchange.

Finish "Let it shine" by Havas London
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June 05, 2018

Finish "Let it shine" by Havas London

Havas London's first work for Finish since recapturing the account last year from Wieden & Kennedy is a populist sing-along.

Adidas "Create the answer" by 72andSunny
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June 05, 2018

72andSunny

for

Adidas

Adidas "Create the answer" by 72andSunny

Adidas brings together 56 creators from sport and culture, including Leo Messi, Gabriel Jesus, Caroline Wozniacki, Karlie Kloss and Pharrell Williams, for what it calls its most personal campaign.

Vimto "I see Vimto in you" by Quiet Storm
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June 04, 2018

Quiet Storm

for

Vimto

Vimto "I see Vimto in you" by Quiet Storm

Vimto's quirky campaign targets teens who want to be accepted for their individuality.

TfL "The Ultra Low Emission Zone" by VCCP
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June 04, 2018

VCCP

for

Transport for London

TfL "The Ultra Low Emission Zone" by VCCP

Transport for London and the Mayor are tackling the problem of pollution in a new campaign introducing the Ultra Low Emission Zone, which is designed to help clean up the air.

Virgin Media "Switch to super" by BBH London
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June 01, 2018

Bartle Bogle Hegarty

for

Virgin Media

Virgin Media "Switch to super" by BBH London

Usain Bolt is back in another Virgin Media campaign, this time suiting up and transforming into an animated superhero.

Lurpak "Smoooth" by Wieden & Kennedy
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June 01, 2018

Wieden & Kennedy London

for

Lurpak

Lurpak "Smoooth" by Wieden & Kennedy

Lurpak's ad is as smooth as its new product, a soft-blend butter that is spreadable straight from the fridge.

Rekorderlig "Welcome to Rekorder-land" by Havas London
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May 31, 2018

Rekorderlig "Welcome to Rekorder-land" by Havas London

Havas London's first campaign for Rekorderlig introduces a visual representation of the cider brand's "Beautifully Swedish" ethos.

Oasis "Togetherness" by The Corner
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May 30, 2018

The Corner

for

Oasis

Oasis "Togetherness" by The Corner

Oasis spoofs the obsession with purpose-driven advertising in a light-hearted ad by The Corner.

TransPennine Express "Where next?" by WCRS
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May 30, 2018

TransPennine Express "Where next?" by WCRS

TransPennine Express' new campaign highlights local pride and friendly rivalries across the north.

Boots Soltan "Be certain with Soltan" by Ogilvy UK
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May 30, 2018

Boots Soltan "Be certain with Soltan" by Ogilvy UK

These striking ads from Boots Soltan, the suncare brand's first major marketing campaign, aim to help parents understand the risks of exposing their children to UVA damage.

BBC Music "The Biggest Weekend" by BBC Creative
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May 29, 2018

BBC Creative

for

BBC

BBC Music "The Biggest Weekend" by BBC Creative

BBC Music went behind the scenes to show intimate moments of famous musicians preparing for its annual festival, The Biggest Weekend.

KFC "Comeback" by Mother
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May 28, 2018

Mother

for

KFC

KFC "Comeback" by Mother

Colonel Sanders is back in a big way, marking the end of KFC's chicken shortage that shut down UK stores earlier this year.

easyJet and Europcar "Fly-drive" by VCCP
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May 25, 2018

VCCP

for

easyJet

easyJet and Europcar "Fly-drive" by VCCP

Imagine an alternative future where hire cars can take to the skies.

Lidl "Dream big with Lidl" by TBWA\London
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May 24, 2018

TBWA\London

for

Lidl

Lidl "Dream big with Lidl" by TBWA\London

Cheeky kids impart their wisdom to England footballers in Lidl's new "Dream big with Lidl" campaign, which celebrates the supermarket's three-year partnership with the Three Lions ahead of the World Cup this summer.

Sainsbury's "The toughest critics" by Wieden & Kennedy
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May 23, 2018

Wieden & Kennedy London

for

Sainsbury's

Sainsbury's "The toughest critics" by Wieden & Kennedy

The world's toughest food critic isn't Grace Dent, Giles Coren, Jay Rayner or even the Queen: it's a baby.

BT Sport "FA Cup radio campaign" by AMV BBDO
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May 22, 2018

Abbott Mead Vickers BBDO

for

BT

BT Sport "FA Cup radio campaign" by AMV BBDO

Abbott Mead Vickers BBDO made 90 different radio ads to promote BT Sport's coverage of the FA Cup.

Unilever "Cornetto global design" by Design Bridge
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May 22, 2018

Unilever "Cornetto global design" by Design Bridge

Unilever is rolling out a consistent visual identity for ice cream brand Cornetto across all markets for the first time.

Pilgrims Choice "Charlie's dream" by Above & Beyond
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May 21, 2018

Pilgrims Choice "Charlie's dream" by Above & Beyond

Pilgrims Choice's fantastical TV ad blends live performance, puppetry and CGI to recreate a person's real dream, which was one of many sourced from cheese lovers across the UK.

BBC "History will be made" by BBC Creative
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May 20, 2018

BBC Creative

for

BBC

BBC "History will be made" by BBC Creative

The BBC's World Cup campaign is a labour of love.

BT "Moments" by AMV BBDO
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May 18, 2018

Abbott Mead Vickers BBDO

for

BT

BT "Moments" by AMV BBDO

BT injects a touch of magic and warmth into the next ad in its "Be there" campaign.

Channel 4 "The Handmaid's Tale season 2" by 4Creative
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May 18, 2018

4Creative

for

Channel 4

Channel 4 "The Handmaid's Tale season 2" by 4Creative

Channel 4 brings the repressive law of Gilead to Britain in a provocative campaign promoting season two of The Handmaid's Tale.

Comparethemarket.com "Hooray for a year of Meerkat Movies" by VCCP
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May 18, 2018

VCCP

for

Comparethemarket.com

Comparethemarket.com "Hooray for a year of Meerkat Movies" by VCCP

Comparethemarket.com reveals its most ambitious campaign yet to bring to life the variety of films available with a year's membership to Meerkat Movies.

The Football Association "Subbuteo: Women's FA Cup final limited edition set" by Ogilvy UK
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May 18, 2018

The Football Association "Subbuteo: Women's FA Cup final limited edition set" by Ogilvy UK

The Football Association and Hasbro made the first Subbuteo set featuring only female football players ahead of the SSE Women's FA Cup Final.

Stoli "Loud and clear" by FF New York
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May 18, 2018

Stoli "Loud and clear" by FF New York

Stoli's global campaign has an unapologetic message: whatever drives you, make it bold, make it last, and make it loud and clear.

Apple "Marseille. Lyon. Paris. Shot on iPhone"
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May 17, 2018

Apple "Marseille. Lyon. Paris. Shot on iPhone"

Apple continues its "Shot on iPhone" campaign with a celebration of contemporary France.

Droga5 London "Yard sale" (in-house)
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May 17, 2018

Droga5 London "Yard sale" (in-house)

Droga5 London is having a yard sale on 30 May as it moves offices from Victoria to the hipster haven of east London.

The Football Association "England World Cup squad announcement" by Wieden & Kennedy
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May 17, 2018

Wieden & Kennedy London

for

The Football Association

The Football Association "England World Cup squad announcement" by Wieden & Kennedy

The Football Association enlisted young fans from across the country to announce England's squad for the Fifa World Cup in Russia this summer.

Nikon "Four weddings" by We Are Pi
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May 17, 2018

We Are Pi

for

Nikon

Nikon "Four weddings" by We Are Pi

The Royal Wedding may be taking up the spotlight, but Nikon turns the focus to other unions breaking with convention in a documentary called Four Weddings.