Specsavers is usually the pin-up for in-house advertising.
The scale of this very simple, yet utterly heartfelt of surprises is to be applauded.
Dune London launched its Spring Summer 2018 collection on Valentine's Day with a film that captures the behind-the-scenes buzz, excitement and chaos of a fashion shoot.
Dorset Cereals is encouraging young urban families to slow down for breakfast.
Digital estate agent Yopa continues its "Seriously, why not?" campaign to introduce its new "No Sale, No Fee" plan, in which consumers don't have to pay until their house is sold.
Actress Alicia Vikander and director Niclas Larsson team up again for a Vogue original short film exploring what happened after the Tomb Raider star found that existential, coin-operated fortune-telling machine in 2016's Magic Diner.
It can be tough out there for single people on Valentine's Day.
Thatchers Cider builds on its "What cider's supposed to taste like" campaign with 16 episodes bringing to life the farm and family facts behind the brand.
Erotica fashion brand Coco de Mer is collaborating with Sotheby's on its Erotic: Passion & Desire Auction for the second year running.
Leo Burnett London
McDonald's McCafé introduces the flat white to its menu in another ad mocking pretentious coffee culture.
Adam & Eve/DDB
Waitrose is running a tactical print and outdoor campaign for Valentine's Day with a clever play on words.
Just in time for Valentine's Day McCain has released a warm film that opens with the question, "When it comes to love, what's normal?"
Publicis London's Dave Monk and VCCP's Matt Lever review ads from the British Army, Toyota Aygo, Tinder, Trainline, NSPCC, KFC, Cadbury, Bulk Powders, Birds Eye and The Guardian.
Wieden & Kennedy London
Nike's joyful film celebrates the passionate, enterprising and fiercely competitive young Londoners who shape their city.
Toyota's beautifully shot film for the Olympics is a stirring tale of human strength and determination.
New York Bakery Co. has released a limited edition Bagel Beer to celebrate National Bagel Day on Friday (9 February).
An advertising creative team believe Valentine's Day messages are outdated and even sometimes inappropriate.
Renault made an animated film for Valentine's Day that tells a comical love story about a postman fighting off attacks from a noise-sensitive dog.
David Beckham fronts a global campaign calling upon leaders to prioritise the fight against malaria.
Leo Burnett London
McDonald's is celebrating 50 years of the Bic Mac by reminding customers of their first times tasting the burger.
Fashion brand Rag & Bone's strange yet mesmerising short film plays with visual experimentation and features an eclectic group of talent from the worlds of music, dance and cinema.
Boost, a new pay-as-you-go energy supplier, introduces Boost Lee, a character inspired by martial arts legend Bruce Lee.
Bartle Bogle Hegarty
Absolut employees get totally nude to prove just how transparent the vodka brand's process is.
River Island's SS18 campaign mocks outdated and irrelevant labels given to people based on their gender, sexual orientation, ethnicity or religion.
To mark 100 years since women got the vote in the UK, Channel 4 asked three 100-year-old women to introduce programmes and explain what has changed in their lifetimes.
Legendary commercials director Jonathan Glazer is behind Squarespace's fifth consecutive Super Bowl ad.
British Heart Foundation
The British Heart Foundation beautifully animates hearts to celebrate the lives saved due to the organisation's research.
Families around the world will celebrate Chinese New Year this month, but many people will have to work through the holidays.
Aldi shoppers achieve Olympic feats in the supermarket's campaign for the upcoming Winter Games.
Subway serves up idents with a space and science theme for the brand's sponsorship of The Big Bang Theory.
Lucky Generals gets its first shot at the Super Bowl in an ad for Amazon promoting smart-home device Alexa.
Adam & Eve/DDB
Lloyds Bank wants to encourage more open conversations about mental health in the campaign that won Channel 4's Diversity in Advertising Award.
A 30-second film and one day in which to shoot it - what could possibly go wrong?
To correct the misunderstanding that blind children have different aspirations to their sighted peers, the Royal Society for Blind Children commissioned artwork by artist and poet Robert Montgomery, in a campaign by Crispin Porter & Bogusky.
Ancestry's new ad has an emotional message for Brexit Britain: "We may be leaving Europe, but Europe will never leave us."
Publicis Singapore made a four-minute film for P&G's Vicks that is based on a true story of a young man whose life is transformed by an abandoned baby.
Users are advised to not try these product demos at home in OnePlus' wacky new ads.
Martin Freeman is flung into a spy thriller in the latest Vodafone ad launching the brand's range of smart devices, V by Vodafone, which includes car, pet and bag trackers.
Specsavers introduces Jason Shutter, a hapless and myopic paparazzi photographer, in a shift of its "Should've" campaign.
Apple debuted two Animoji music videos featuring songs from nominated artists at the 60th Grammy Awards.
Adidas continues its Cannes Grand Prix-winning "Original is never finished" campaign to inspire the next generation of creators.
Ford's new ad campaign celebrates darkness.
Virgin Trains wants to bring out its cheeky personality in a national campaign comprised of various 10-second ads.
Channel 4 has teamed up with Wallace and Gromit creators Aardman and StudioCanal for a bespoke and contextual ad campaign starring Stone Age characters from the animation company's upcoming feature film Early Man.
Director Francois Rousselet returns for Diesel's "Go with the flaw" sequel, this time telling a romantic story about the power of imperfections and individuality.
BBC Sport's ad campaign to launch the 2018 Winter Olympics is a dark and bold animation that captures the tournament's intensity.
A sassy and confident girl boss pitches Robinsons' new Fruit Creations to grown-ups in the Britvic brand's first ad campaign by Saatchi & Saatchi.
Bartle Bogle Hegarty
Audi is known for picking great music for its ads - usually remaking classic songs such as Stephen Sondheim's Send in the Clowns - but its latest spot by BBH London has no soundtrack.
The Guardian's website redesign and tabloid debut met with some lukewarm response, so the newspaper has ground to cover with its ad campaign for the launch.
A "bootylicious" car comes to life in Churchill's TV ad promoting its Vandalism Cover insurance offer, which protects customers if their car is vandalised.
Travellers will go to all kinds of lengths to wrangle a seat upgrade in Emirates' new marketing campaign.
The celebrities who front Bulk Powders' funny online films weren't afraid to make themselves look silly.
The charity War Child UK is challenging conversations around the mental health and wellbeing of children affected by war with a film that follows a small robot struggling to fit into everyday life, bond with its mother and make friends.
Subaru's ad for the XV model shows a boy who is sceptical of his dad's new car, in the first work by MullenLowe since winning the account last year.