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The Work

The very latest in commercial creativity

Coca-Cola Zero Sugar "First taste" by McCann Europe
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January 16, 2018

Coca-Cola Zero Sugar "First taste" by McCann Europe

The elderly Mr Hadley changes continents and accents in a remake of Coca-Cola's classic "First taste" ad from 2006.

Toyota "Because" by The & Partnership
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January 15, 2018

Toyota "Because" by The & Partnership

Toyota's campaign for its SUV models comprises personalised ads targeted to consumers based on their interests, hobbies and lifestyles.

British Army "This is belonging 2018" by Karmarama
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January 15, 2018

Karmarama

for

Army

British Army "This is belonging 2018" by Karmarama

The British Army's latest recruitment campaign sparked controversy last week before it was even released, with some traditionalists claiming it would miss the organisation's core audience.

Trainline "Wonderfully predictable" by BBH London
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January 12, 2018

Trainline "Wonderfully predictable" by BBH London

Trainline launches its "Wonderfully predictable" campaign with a cinematic spy chase through a railway station, which is humorously interrupted by a down-to-earth commuter.

Cadbury "Mum's birthday" by VCCP
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January 12, 2018

VCCP

for

Cadbury

Cadbury "Mum's birthday" by VCCP

Cadbury's new TV ad takes the brand back to its family roots in the first campaign by VCCP since the agency won the business last year.

Toyota Aygo "Go your own way" by The & Partnership
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January 11, 2018

CHI & Partners

for

Toyota

Toyota Aygo "Go your own way" by The & Partnership

Four renowned UK drag queens got the chance to make their own ads for the Toyota Aygo, a small car that encourages self-expression.

NSPCC "Playtime with Pantosaurus" by NSPCC and Aardman
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January 10, 2018

NSPCC "Playtime with Pantosaurus" by NSPCC and Aardman

The NSPCC partnered with animation studio Aardman to make a mobile game that will help keep children safe from sexual abuse.

Gymbox "50 shades of Gymbox" by Mother
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January 10, 2018

Gymbox "50 shades of Gymbox" by Mother

Gymbox's ad campaign brings to life the evolutionary link between pleasure and pain in the human mind and body.

Axe "You're gold" by 72andSunny Amsterdam
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January 09, 2018

72andSunny

for

Unilever Lynx/Axe

Axe "You're gold" by 72andSunny Amsterdam

Axe's new campaign targets young guys with the message that you can be your most confident self when you smell fresh all day.

Art Fund "New year, new you" by MullenLowe
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January 09, 2018

MullenLowe

for

Art Fund

Art Fund "New year, new you" by MullenLowe

Art Fund's print and digital campaign promoting its National Art Pass plays on people's enthusiasm for new hobbies during January.

Formula E "Marrakesh ePrix" by Iris
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January 09, 2018

Formula E "Marrakesh ePrix" by Iris

Formula E's first TV ad aims to introduce electric racing to new audiences and challenge perceptions of the sport.

Suzuki "Enjoy the ride" by Red Brick Road
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January 09, 2018

Red Brick Road

for

Suzuki

Suzuki "Enjoy the ride" by Red Brick Road

Suzuki heads to a fairground to inject some fun into the brand.

Birds Eye "Real food, simply made" by Grey London
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January 08, 2018

Grey London

for

Birds Eye

Birds Eye "Real food, simply made" by Grey London

Captain Birdseye gets a facelift in Birds Eye's new ad campaign by Grey London.

Experian "Meet your data self" by BBH London
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January 08, 2018

Bartle Bogle Hegarty

for

Experian

Experian "Meet your data self" by BBH London

Bringing financial data to life in a clever way sounds like a dull task, but BBH London manages to entertain with an ad for Experian.

Bulk Powders "Dominate life" by Droga5 London
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January 08, 2018

Bulk Powders "Dominate life" by Droga5 London

Heavyweight boxing champion Anthony Joshua stars in the new ad campaign for sports nutrition brand Bulk Powders, which eschews the typical po-faced tone of fitness marketing for a more tongue-in-cheek approach.

Discovery "Olympic Winter Games Warm Up" by Discovery and Red Bee
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January 05, 2018

Red Bee Media

for

Discovery Channel

Discovery "Olympic Winter Games Warm Up" by Discovery and Red Bee

This set of short films to promote next month's Winter Olympics in PyeongChang, South Korea, aim to bring together winter sports fanatics and those less instinctively excited about the Games.

Whitworths "Bright little nuts" by Chapter
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January 05, 2018

Whitworths "Bright little nuts" by Chapter

Whitworths has created an animated rap jingle to promote what it says is the first nut-based snack devised specially for kids.

Tinder "Invention of together" by Tinder and Buck
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January 05, 2018

Tinder "Invention of together" by Tinder and Buck

This animated film suggests Tinder is taking us back to a simpler stage of romantic pairings, before millennia of restrictive social conventions made things such hard work.

Magnet "Part of the family" by Cheetham Bell JWT
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January 04, 2018

Magnet "Part of the family" by Cheetham Bell JWT

Magnet's new campaign is told through the voice of the kitchen.

Webuyanycar "Be more like Phillip Schofield" by Brothers and Sisters
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January 04, 2018

Webuyanycar "Be more like Phillip Schofield" by Brothers and Sisters

The second ad in a campaign inspired by "the most loved man in Britain" features Phillip Schofield himself, zip-lining in to the opening of a library to cut the ribbon in record time, before running off down the road.

Hammerson "Be ready" by Isobel
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January 04, 2018

Isobel

for

Hammerson

Hammerson "Be ready" by Isobel

For those serious about bagging a bargain, the January sales require thorough preparation - an idea this campaign for Hammerson's Brent Cross Shopping Centre in north west London plays with by depicting fashionistas practising boxing moves and lifting weights.

Mayor of London "#BehindEveryGreatCity" by Freuds and Cavalier
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January 03, 2018

Mayor of London "#BehindEveryGreatCity" by Freuds and Cavalier

Marking 100 years since the first women were given the vote in the UK, this new campaign subverts the saying "behind every great man" to champion the achievements and contributions of women to cities including London.

Carwow "Tamed" by Creature
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January 03, 2018

Carwow "Tamed" by Creature

Buying a car is likened to being pursued by a pack of wolves in the first campaign for Carwow from Creature since it won the account in November.

Premier Inn "Pedal squad" by Lucky Generals
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January 02, 2018

Lucky Generals

for

Premier Inn

Premier Inn "Pedal squad" by Lucky Generals

Premier Inn is promoting its cyclist-friendly approach with a spot featuring a group of amateur cyclists preparing for a hard day on the saddle.

Virgin Media "Entertainment in harmony" by Bartle Bogle Hegarty
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January 02, 2018

Bartle Bogle Hegarty

for

Virgin Media

Virgin Media "Entertainment in harmony" by Bartle Bogle Hegarty

Promoting Virgin Media's top box, the V6, this new spot features characters from a range of shows available on the TV platform dancing to Missy Elliott track We Run This.

BT Mobile "First steps" by Abbott Mead Vickers BBDO
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December 22, 2017

Abbott Mead Vickers BBDO

for

BT

BT Mobile "First steps" by Abbott Mead Vickers BBDO

BT Mobile's new campaign touches on the anxiety many parents feel around missing key moments in their kids' development.

Haven Holidays "A breath of fresh air" by Iris
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December 22, 2017

Haven Holidays "A breath of fresh air" by Iris

Iris's first work for Haven Holidays since winning the account in June stars a pair of too-cool-for-school sisters riding a two-seater tricycle, snapping a glance at the many activities the holiday park chain has to offer.

Audi "Believe in the future of driving" by We Are Social
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December 21, 2017

We Are Social

for

Audi

Audi "Believe in the future of driving" by We Are Social

Grown-ups find it easy to be cynical, so Audi decided to tap into the imagination and excitement of children towards the future of automotive technology.