McVities advertising, marketing campaigns and videos

McVitie's "Bring on the golden moments" by TBWA\London

McVitie's showcases talent that really takes the biscuit in its TV sponsorship for Britain's Got Talent.

McVitie's "Now that's blissful" by TBWA\London

McVitie's "Gamer" by TBWA\London

McVitie's continues its "Too good not to share" brand platform with an ad starring a sister and her gamer brother.

McVitie's Jaffa Cakes "Be what you want to be" by TBWA\London

McVitie's Jaffa Cakes has reignited an ancient dispute: is it a biscuit or a cake?

McVitie's "Too good not to share" by TBWA\London

McVitie's has unveiled a campaign proclaiming itself "the nation's favourite biscuit", as part of its masterbrand relaunch.

"#PostersForThePeople" by Atomic London

More than 70 of the UK's top brands, including Evian, Addison Lee, McVitie's and Bacardi, have partnered up to spread

McVitie's "Team GB partnership" by TBWA\London

McVitie's is going for gold with a £10m campaign promoting the biscuit brand's partnership with Team GB ahead of the

Jaffa Cakes "Jaffa Whaaaaat" by The & Partnership London

Nice-but-slim reality TV star Joey Essex stars in McVitie's' off-the-wall ad campaign for Jaffa Cake Nibbles, in which a goat

McVitie's "Crane" by Grey London

McVitie's ditches kittens popping out of biscuit packs for a sweet Pixar-esque ad about human connections.

McVitie's "Digestives nibbles" by Grey London

McVitie's kittens make a welcome return to TV screens in the latest episode of the confectionery brand's "Sweeet" campaign.