Cinema
Adam & Eve/DDB
for
Lloyds Bank
Lloyds Bank "The running of the horses" by Adam & Eve/DDB
Multiple horses take the stage in the new Lloyds Bank ad, which showcases the many different people and life stages supported by the bank.
Wieden & Kennedy London
for
Nike
Nike "Nothing beats a Londoner" by Wieden & Kennedy London
Nike's joyful film celebrates the passionate, enterprising and fiercely competitive young Londoners who shape their city.
Bartle Bogle Hegarty
for
Audi
Audi "Cooling down" by BBH London
Audi is known for picking great music for its ads - usually remaking classic songs such as Stephen Sondheim's Send in the Clowns - but its latest spot by BBH London has no soundtrack.
Karmarama
for
The Guardian
The Guardian "Brand campaign and tabloid launch" by Karmarama
The Guardian's website redesign and tabloid debut met with some lukewarm response, so the newspaper has ground to cover with its ad campaign for the launch.
MullenLowe
for
Subaru
Subaru "Better where it matters" by MullenLowe London
Subaru's ad for the XV model shows a boy who is sceptical of his dad's new car, in the first work by MullenLowe since winning the account last year.
Press
Sharp's Brewery "Keynvor" by Havas London
Universal Music imprint Mercury KX/Decca Publishing unveiled a new artist - with a twist.
Y&R London
for
Pfizer
Pfizer "Viagra Connect" by Y&R London
Pfizer is tackling stigma around erectile dysfunction in an ad campaign for the new over-the-counter Viagra pill.
Bartle Bogle Hegarty
for
Dulux
Cuprinol "Garden shades" by BBH London
Dulux brand Cuprinol showcases its Garden Shades paint range with a simple yet beautiful print campaign celebrating the first shoots of spring.
Grey London
for
Which
Which? "Product safety campaign" by Grey London
Which?, the consumer champion organisation, is running a hard-hitting print campaign highlighting the government's slowness to act on improving product safety.
Ovo Energy "Renewable is unstoppable" by Uncommon
Ovo Energy's biggest-ever ad campaign, the debut work by Uncommon, continues with a bold image depicting what appears to be American president Donald Trump aggressively smashing a set of solar panels with a golf club.
Outdoor
Leo Burnett London
for
McDonald's
McDonald's "Weather-reactive campaign" by Leo Burnett London
You can't trust the weatherman.
McDonald's "Lights" by DDB Budapest
McDonald's aims to drive traffic to its McDrives and celebrate classic products with a new outdoor campaign by DDB Budapest.
Magnum "Pleasure icon" by Lola MullenLowe
The shape of ice cream is cleverly integrated within these artistic outdoor ads from Magnum.
MysteryVibe "Close the orgasm gap" by McCann London
Amid debates about gender inequality and the pay gap, sex toy brand MysteryVibe is trying to close a different kind of gap related to sexual pleasure.
Beefeater "Pink your gin" by Impero
Pernod Ricard's Gin Hub has appointed Impero to launch its new strawberry-flavoured variant, Beefeater Pink.
Radio
Droga5
for
IHOP
'Pilots' for IHOP by Droga5
IHOP introduces its $3.99 all-you-can-eat pancake deal, which launches today, with a 30-second TV and radio spot from Droga5. The ...
DWP "Get to know your pension" by M&C Saatchi
The Department for Work and Pensions personifies a pension as an extension of an individual in a simple campaign encouraging people to save towards their retirement.
Collect+ "Live life on the plus side" by Creature
Collect+, an independent store-based parcel delivery and returns service, has launched its first ad campaign with a new brand platform, "Live life on the plus side".
Moonpig "Share a moment. Share a Moonpig" by Quiet Storm
A quirky but lovable couple, Sophie and Tom, revisit memorable moments from their relationship in a TV campaign for Moonpig, the personalised greeting cards, flowers and gifts service.
BBC Creative
for
BBC
BBC "BBC Proms" by BBC Creative
Jarvis Cocker supplies the voiceover in the BBC's promo clip for the Proms 2017.
Digital
4Creative
for
Channel 4
Channel 4 "Human Test" by 4Creative
Channel 4 is the first UK broadcaster to use voice assistant devices Amazon Alexa and Google Assistant to promote a TV show.
Grey London
for
Carlsberg
Tuborg "Open to more" by Grey London
Carlsberg brand Tuborg has created a chatbot that invites users into the lives of celebrities and influencers.
Puma "Fastest annual report in the world" by Publicis Pixelpark
This is a more interesting way to bring a company's annual report to life.
The Cybersmile Foundation "#TrollingIsUgly" by Adam & Eve/DDB
The Cybersmile Foundation's disturbing campaign aims to combat cyberbullying.
O2 "The gig that changed my life" by Havas UK
Music stars, influencers and fans share their most memorable gig experiences in O2's new campaign promoting live music.
TV
Abbott Mead Vickers BBDO
for
iZettle
iZettle "Run faster" by Abbott Mead Vickers BBDO
Abbott Mead Vickers BBDO has created an animated campaign for fintech company iZettle that will run on TV, radio, YouTube, social media and out of home.
Abbott Mead Vickers BBDO
for
Maltesers
Maltesers "Celebrating similarities" by AMV BBDO
After its hugely successful "Look on the light side of disability" campaign, Maltesers is tackling a different diversity issue: the gender imbalance in advertising.
Mother
for
Ikea
Ikea "Ghosts" by Mother
A gang of stylish ghosts gatecrashes a dull house party in an Ikea campaign encouraging people to express their personalities at home.
Joint
for
Kettle Chips
Kettle Chips "Real food. Real pleasure" by Joint
Kettle Chips' new £3m campaign champions the belief that real is just better.
Mother
for
Boots
No7 "The wave" by Mother
Mother's swansong ad for No7 stars four-time world champion surfer Lisa Andersen, who doesn't let her age or gender hold her back from breaking boundaries.