Carling "Made local" by Havas London

British Airways "Made by Britain" by Ogilvy UK

Macmillan Cancer Support "Right there with you" by VCCP

Veg Power "Eat them to defeat them" by Adam & Eve/DDB

Refuge "Reversible poems" by McCann Bristol

Dune London "Clothes are overrated" by Mother

Tesco "Prices that take you back" by Bartle Bogle Hegarty

HSBC "We are not an island" by J Walter Thompson London

BECO "As clean as humanly possible" by TBWA\London

KFC "Christmas turkey" by Mother

The Times and The Sunday Times "Politics. Tamed" by Pulse Creative London

Three "Phones are good: Valentine's Day" by Wieden & Kennedy London

Winston Fletcher Fiction Prize "Great stories aren't told in headlines" by MullenLowe

NHS Blood and Transplant "Dynamic blood appointment" by 23red

NatWest "The move" by M&C Saatchi

Radiocentre "Brexit-busting Radio" by Radioville

BBC "Listen without limits" by BBC Creative

Which? "Fake reviews" by Grey London

Tui "Mum" by VMLY&R

KitKat "110%" by J Walter Thompson

GHD "Queen of the sheets" by TMW Unlimited

Grey NY makes us fall in love with Applebee's all over again

Volkswagen "Road tales" by Achtung

Where there's hockey, there's Dunkin'

Huawei "StorySign" by FCB Inferno

Royal Air Force "No room for clichés" by Engine

Toyota "Move ahead" by The & Partnership London

Dreamies "Cat borrowers" by Adam & Eve/DDB

Coca-Cola "Where everyone plays" by M&C Saatchi London

Thatchers "Race car" by Joint