A new ad from the International Committee of the Red Cross uses CCTV footage of parents and grandparents desperately searching for their lost children to highlight the organisation's work in locating and reuniting families separated by conflict and disaster.
Webuyanycar.com's new campaign stars much-loved celebrity Phillip Schofield, the so-called "nicest man in Britain".
FCB Inferno created a film homage to tarmac for BMW.
Vertex's first advertising campaign in 50 years evokes the story of its legendary Caliber 59 military issue watch to promote the limited edition M100.
Abbott Mead Vickers BBDO
Cat owners know their feline friends have a range of weapons at their paws to turn on the charm.
An elf crash-lands into a family's Christmas in this festive ad from Lidl Finland.
BBD Perfect Storm is turning hostilities into festivities after firing mistletoe into the atmosphere for the charity Stop Hate UK.
Over 1.2 million older people in England are chronically lonely, and 1.4 million admit that Christmas passes them by as just another day.
ITV Creative crafted a charming animated story of a polar bear who dreams of dancing on ice for the return of the ITV show Dancing on Ice.
The first Christmas campaign by BBC Creative, the broadcaster's in-house agency, is one of the most charming ads of the season.
Co-op's Christmas campaign brings together seven community groups to perform a new version of a Britpop classic, Blur's Tender.
Abbott Mead Vickers BBDO
Following its "Who wins if you win?" campaign about people's real-life dreams of sharing a Lotto jackpot, The National Lottery's Christmas ad chronicles a year in the life of a young woman named Katy.
German supermarket Edeka has stolen some of the spotlight over the past few Christmas seasons with ads including a controversial story in 2015 about an old man faking his own death to bring his family together.
Bartle Bogle Hegarty
Audi's first-ever Christmas campaign was shot on a frozen lake in northern Scandinavia to capture the power, speed and elegance of the R8 vehicle.
Spotify is wrapping up 2017 with its biggest marketing campaign of the year that builds upon last year's "Thanks, 2016... it's been weird".
London fashion brand Folk and creative agency Brothers and Sisters developed a piece of wearable tech designed for a symbol of our turbulent times: the protest.
Forsman & Bodenfors
H&M's new holiday ad is a modern-day fairy tale starring Nicki Minaj, Jesse Williams and John Turturro.
Havana Club's ad features subcultures found in the bars of Cuba's capital.
The next chapter in Smirnoff's "We're open" campaign brings together transgender and non-binary artists and performers with the LGBT Foundation in a movement to make nightlife culture more open-minded and inclusive.
Adam & Eve/DDB
Samsung celebrates a universal truth about giving in its holiday ad, the first global campaign by Adam & Eve/DDB since the agency won the business last year.
Online identity verification app Yoti (Your own trusted identity) invited a series of women out via a dating app to demonstrate the dangers of digital identity theft.
The UK wastes £558m on unused gym memberships every year - so what if that money was put to better use?
To mark the International Day for the Elimination of Violence against Women on 25 November, UN Women NC UK is running a social media campaign asking the public to raise their voices and help bring about change.
Adam & Eve/DDB
Volkswagen's global campaign for its new T-Roc SUV car tells the story of a young ram born with the thick black fur and horns of a fully grown ram.
When an international space mission suffers from a lack of food supplies, Houston comes up with an unusual solution to save the day.
The Royal Foundation, the charity organisation of Prince William, has brought together the UK's largest media and technology companies in a bid to tackle cyberbullying.
German retailer Otto departs from schmaltzy festive cheer in its Christmas ad set in the Bolivian mountains.
Just as other brands have started mimicking Adidas' advertising style, the company shakes up its creative approach to unveil the return of the Predator, the iconic football boots that have been reimagined for a new generation.