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The very latest in commercial creativity

Pick & Turkey of the week

Pick of the Week: DfE's recruitment campaign captures the collective power of teachers
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October 11, 2018

Pick of the Week: DfE's recruitment campaign captures the collective power of teachers

This heartwarming film tells the story of the cumulative effect of small acts of care and guidance.

Turkey of the Week: We Buy Any old idea
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October 11, 2018

Turkey of the Week: We Buy Any old idea

A friend should always underestimate your virtues and an enemy overestimate your faults.

Latest Creative Work

Baileys "#RecipeUnfudged" by VMLY&R
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October 11, 2018

VML

for

Baileys

Baileys "#RecipeUnfudged" by VMLY&R

Baileys is pitching itself as a solution to baking mishaps in the Diageo brand's first campaign since it handed its global digital account to VML, which merged last month with Y&R.

Instax "#FILLTHEWORLD" by M&C Saatchi
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October 11, 2018

Instax "#FILLTHEWORLD" by M&C Saatchi

Instax's new campaign highlights the importance of memorable moments and embracing the unedited life.

The Flower Council of Holland "We need more flowers" by 180 Kingsday
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October 11, 2018

The Flower Council of Holland "We need more flowers" by 180 Kingsday

Dutch flower marketing body Flower Council of Holland has launched a campaign through its consumer brand, Funny How Flowers Do That, to remind people why they need flowers.

Plan International "Girls get equal" by Mr President
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October 10, 2018

Plan International "Girls get equal" by Mr President

To mark International Day of the Girl, Plan International is launching its largest girl-led social-change campaign to rally support for gender equality and challenge gender norms worldwide.

Amazon Prime Video "Great shows stay with you" by Droga5 London
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October 10, 2018

Droga5

for

Amazon

Amazon Prime Video "Great shows stay with you" by Droga5 London

Four people's lives are transformed for the better after binge-watching TV shows on Amazon Prime Video.

McDonald's "Hands" by Leo Burnett
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October 10, 2018

Leo Burnett London

for

McDonald's

McDonald's "Hands" by Leo Burnett

McDonald's latest campaign aims to inspire confidence in its ingredients, emphasising the hard work done by its dedicated farmers.

Gemfields "Every Piece Unique" by Gutenberg Global
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October 10, 2018

Gemfields "Every Piece Unique" by Gutenberg Global

Gemstone brand Gemfields has launched an animated campaign, set in a gallery, in which ruby and emerald statues come to life and lead the other exhibits in a dance.

Breast Cancer Care "Booberang" by Leo Burnett
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October 09, 2018

Breast Cancer Care "Booberang" by Leo Burnett

To mark Breast Cancer Awareness Month, Breast Cancer Care has partnered with Instagram on a campaign that features a cast with diverse skin tones, body shapes and breast sizes.

Carlsberg "Unfiltered" by Fold7
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October 08, 2018

Fold7

for

Carlsberg

Carlsberg "Unfiltered" by Fold7

Mads Mikkelsen reflects on the natural, progressive qualities of an "unfiltered" life in this ad to launch Carlsberg's new Unfiltered beer.

Sky "Netflix on Sky Q" and "VIP" by Brothers & Sisters
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October 08, 2018

Brothers & Sisters

for

Sky

Sky "Netflix on Sky Q" and "VIP" by Brothers & Sisters

Idris Elba appears in a pair of new ads for Sky promoting the introduction of Netflix on the Sky Q service, and loyalty programme Sky VIP.

EllaOne "My morning after" by Havas London
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October 08, 2018

EllaOne "My morning after" by Havas London

The first major campaign for emergency contraception brand EllaOne aims to inspire women to take control of their morning after without fear of judgement.

Peugeot "The score" by BETC Paris
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October 08, 2018

BETC Paris

for

Peugeot

Peugeot "The score" by BETC Paris

Peugeot captures the joy of driving its new 508 vehicle through a unique collaboration with Oscar-winning composer and pianist RIOPY.

Collusion "For the coming age" by Uncommon
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October 05, 2018

Collusion "For the coming age" by Uncommon

The launch campaign for youth fashion label Collusion documents 100 young people in Britain who have turned or will turn 18 this year.

Honda Civic "Where different takes you" by Wieden & Kennedy London
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October 05, 2018

Wieden & Kennedy London

for

Honda Civic

Honda Civic "Where different takes you" by Wieden & Kennedy London

Honda champions people who dare to be different in a new ad for the Civic.

End Youth Homelessness "Sleep out" by WCRS
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October 04, 2018

WCRS

for

End Youth Homelessness

End Youth Homelessness "Sleep out" by WCRS

End Youth Homelessness’ annual Sleep Out event challenges people around the country to face a cold winter night and gain ...

O2 "Virtual Michael Bublé" by R/GA London
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October 03, 2018

R/GA London

for

O2

O2 "Virtual Michael Bublé" by R/GA London

Ahead of Michael Bublé's gig at The O2 on 29 September, R/GA London created an augmented reality version of the Canadian singer for O2.

Mentos "Small talk" by BBH London
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October 03, 2018

Bartle Bogle Hegarty

for

Mentos

Mentos "Small talk" by BBH London

In a world more digitally connected than ever, are people becoming less comfortable with in-person interaction?

Great Western Railway "Five and the missing jewels" by Adam & Eve/DDB
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October 02, 2018

Great Western Railway "Five and the missing jewels" by Adam & Eve/DDB

Enid Blyton's Famous Five return in Great Western Railway's autumn campaign, which sees Julian, George, Dick, Anne and Timmy embark on an unexpected adventure across the rail network.

Volvo "The unseen ocean" by Grey London
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October 02, 2018

Grey London

for

Volvo

Volvo "The unseen ocean" by Grey London

A London teacher helps his students fall in love with the ocean in Volvo's latest film for Sky Atlantic.

Time to Change "Ask twice" by Ogilvy UK
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October 02, 2018

Time to Change "Ask twice" by Ogilvy UK

Mental health campaign Time to Change wants to turn intention into real action with a humorous ad aimed at men.

WeBuyAnyHome "The Godfather" by Stack
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October 01, 2018

WeBuyAnyHome "The Godfather" by Stack

Home buying company WeBuyAnyHome pays homage to Francis Ford Coppola's classic film The Godfather.

Department for Education "Every lesson shapes a life" by Havas London
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October 01, 2018

Department for Education "Every lesson shapes a life" by Havas London

This heartwarming film from the Department for Education follows a girl's journey through the school system.

Channel 4 "E4 rebrand" by 4Creative
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September 28, 2018

4Creative

for

E4

Channel 4 "E4 rebrand" by 4Creative

E4 gets a makeover in Channel 4's rebrand of its digital network.

BBC Two "2018 rebrand" by BBC Creative and Superunion
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September 27, 2018

BBC Creative

for

BBC Two

BBC Two "2018 rebrand" by BBC Creative and Superunion

BBC Two's first rebrand in 20 years includes 16 new idents created by British and international animators.

Ikea "Catnap" by Mother
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September 27, 2018

Mother

for

Ikea

Ikea "Catnap" by Mother

Ikea's "New wonders can come out of the blue" campaign continues with a surreal story about a young woman who settles down to take a nap.

Honda "Dream makers - Jungle" by Wieden & Kennedy London
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September 26, 2018

Wieden & Kennedy London

for

Honda

Honda "Dream makers - Jungle" by Wieden & Kennedy London

Honda continues its Film on 4 sponsorship with another ident in its "Dream makers" series, which pays tribute to the craft of filmmaking.

B&Q "You can do it when you B&Q it" by WCRS
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September 26, 2018

WCRS

for

B&Q

B&Q "You can do it when you B&Q it" by WCRS

A "can do" attitude takes centre stage in B&Q's ad to communicate the ease of doing a home project with the retailer.

Stand Up To Cancer "Game on" by Anomaly
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September 26, 2018

Stand Up To Cancer "Game on" by Anomaly

Stand Up To Cancer, the national fundraising campaign from Cancer Research UK and Channel 4, is tapping into a vast untapped resource: the gaming community.

Nestlé NaturNes "First family" by BBH London and Publicis Conseil
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September 25, 2018

Bartle Bogle Hegarty

for

Nestlé

Nestlé NaturNes "First family" by BBH London and Publicis Conseil

Nestlé's organic baby food brand introduces viewers to the "first family" in an animated campaign by BBH London and Publicis Conseil.

Freeview "Join the free love freeway" by Anomaly
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September 25, 2018

Anomaly

for

Freeview

Freeview "Join the free love freeway" by Anomaly

Freeview is aiming for greater emotional resonance in a campaign that features references to no fewer than 27 TV shows.

Domino's "Party" by VCCP
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September 25, 2018

VCCP

for

Domino's

Domino's "Party" by VCCP

A camera pans over the aftermath of a manic children's birthday party, summoning a moment that will be familiar to most parents.

Dunelm "Our homewares, your home" by MullenLowe London
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September 25, 2018

Dunelm "Our homewares, your home" by MullenLowe London

In a world of celebrity endorsements, Dunelm's advertising features real people in their homes.

Cadbury Roses "What do you say?" by VCCP
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September 24, 2018

VCCP

for

Cadbury

Cadbury Roses "What do you say?" by VCCP

Cadbury Roses' first ad for 20 years follows a boy as he gets picked up from school and says "Roses" to everyone he meets to show his appreciation.

Argos "Royal visit" by The & Partnership London
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September 24, 2018

Argos "Royal visit" by The & Partnership London

A family frantically prepares for a VIP visit in the latest ad from Argos.

Homesense "Homelovers love Homesense" by Wieden & Kennedy London
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September 24, 2018

Homesense "Homelovers love Homesense" by Wieden & Kennedy London

That moment when a shopper spots an unbelievable bargain is brought to life in dramatic fashion for Homesense's first above-the-line UK and Irish ad campaign.

Dolmio "The battle of dinnertime" by Abbott Mead Vickers BBDO
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September 24, 2018

Abbott Mead Vickers BBDO

for

Mars

Dolmio "The battle of dinnertime" by Abbott Mead Vickers BBDO

Dolmio depicts the struggle to get the family ready for dinner as an epic medieval battle between the kids and grown-ups in the latest spot in its "No drama" campaign.

Habito "Hell or Habito" by Uncommon Creative Studio
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September 24, 2018

Habito "Hell or Habito" by Uncommon Creative Studio

Habito's TV ad is a gust of fresh air in the dry finance category.

Alzheimer's Research UK "First breath" by AMV BBDO
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September 20, 2018

Abbott Mead Vickers BBDO

for

Alzheimer's Research UK

Alzheimer's Research UK "First breath" by AMV BBDO

Alzheimer's Research UK addresses the sense of fatalism surrounding dementia with a more hopeful outlook ahead of World Alzheimer's Day on 21 September.

Royal Opera House "Feel something new" by Atomic
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September 20, 2018

Royal Opera House "Feel something new" by Atomic

This campaign to mark the revamped Royal Opera House uses a revolutionary imaging process to capture the shape and colour of movement, blurring the lines between the moving and still image.

F&F "AW/18" by ODD
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September 20, 2018

F&F "AW/18" by ODD

The F&F clothing brand is embracing its supermarket roots.

ASOS "My style is never done" by ASOS and Park Pictures
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September 19, 2018

ASOS "My style is never done" by ASOS and Park Pictures

Model Jazzelle Zanaughtti is the unique and ever-evolving face of ASOS' autumn/winter campaign, which dramatises the idea of limitless self-expression.

Heineken "World's most unmissable moments" by Publicis Italy
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September 19, 2018

Publicis

for

Heineken

Heineken "World's most unmissable moments" by Publicis Italy

Heineken's ad to kick off the Uefa Champions League imagines a series of hilarious moments in which football fans just barely miss key moments of matches.

EA Sports "Fifa 19 Champions Rise" by Adam & Eve/DDB
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September 19, 2018

Adam & Eve/DDB

for

EA Sports

EA Sports "Fifa 19 Champions Rise" by Adam & Eve/DDB

Ahead of the release of Fifa 19 on 28 September, a trailer by Adam & Eve/DDB features some of the biggest names in sport, including Cristiano Ronaldo, Neymar and France's teenage World Cup star Kylian Mbappe.

BBC "The Apprentice 2018 trailer" by BBC Creative
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September 19, 2018

BBC Creative

for

BBC One

BBC "The Apprentice 2018 trailer" by BBC Creative

BBC's trailer for The Apprentice 2018 stars Lord Sugar, a chainsaw-wielding Karren Brady and Claude Littner with a flamethrower.

Diesel "Haute Couture" by Publicis Italy
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September 19, 2018

Publicis

for

Diesel

Diesel "Haute Couture" by Publicis Italy

Diesel takes a stand against online abuse in its latest campaign, which sees polarising celebrities literally wear the worst comments they have ever received.

Highways England "Space invaders" by Adam & Eve/DDB
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September 17, 2018

Adam & Eve/DDB

for

Highways England

Highways England "Space invaders" by Adam & Eve/DDB

Adam & Eve/DDB made a car bumper sticker inspired by arcade game Space Invaders for Highways England's public safety campaign.

Elvie "Pumping. Unplugged" by Mother
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September 17, 2018

Elvie "Pumping. Unplugged" by Mother

Tech start-up Elvie is on a mission to free mothers from cumbersome breast pumping and break down taboos around women's health.

Axe "Martin Garrix & Justin Mylo | Burn Out" by 72andSunny
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September 14, 2018

72andSunny

for

Unilever Lynx/Axe

Axe "Martin Garrix & Justin Mylo | Burn Out" by 72andSunny

Axe is launching a music platform, Axe Music, in partnership with Dutch DJ and producer Martin Garrix, Kyra TV, Boiler Room and a number of emerging artists.

World Afro Day "Change the facts, not the fro" by Ogilvy
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September 14, 2018

World Afro Day "Change the facts, not the fro" by Ogilvy

This year families have had to take legal action in the UK and abroad for the right to have their children attend school with their natural Afro hair, which highlights the persistent problem of hair bias.

The National Lottery "Fisherman" by Adam & Eve/DDB
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September 14, 2018

Adam & Eve/DDB

for

National Lottery

The National Lottery "Fisherman" by Adam & Eve/DDB

The National Lottery's emotional new campaign shows how playing the lottery can change lives for ordinary people.

Virgin Holidays "The world is your playground" by AMV BBDO
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September 14, 2018

Abbott Mead Vickers BBDO

for

Virgin Holidays

Virgin Holidays "The world is your playground" by AMV BBDO

Virgin Holidays' ad shares similar fantastical imagery and surreal elements to the Virgin Atlantic campaign, which launched simultaneously.

Virgin Atlantic "Depart the everyday" by AMV BBDO
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September 14, 2018

Abbott Mead Vickers BBDO

for

Virgin Atlantic

Virgin Atlantic "Depart the everyday" by AMV BBDO

Virgin Atlantic's new ad brings to life an extraordinary experience that airline passengers can have above the clouds.