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The very latest in commercial creativity

Pick & Turkey of the week

Turkey of the week: Transaction declined on Visa's World Cup receipt ad
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Added 36 hours ago

Turkey of the week: Transaction declined on Visa's World Cup receipt ad

Visa UK's quick turnaround tribute to Gareth Southgate hits the credit limit.

Pick of the week: Women's Equality Party 'thanks' Trump in protest campaign
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Added 36 hours ago

Pick of the week: Women's Equality Party 'thanks' Trump in protest campaign

As the Trump baby balloon took flight over London, the Women's Equality Party had its own defiant answer to the American president's controversial UK visit.

Latest Creative Work

Cadbury "What makes it so Twirly?" by VCCP
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July 17, 2018

VCCP

for

Cadbury

Cadbury "What makes it so Twirly?" by VCCP

Have you ever thought about what makes a Twirl chocolate bar so... Twirly?

Orange "The thread" by Publicis Conseil
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July 16, 2018

Publicis Conseil

for

Orange

Orange "The thread" by Publicis Conseil

Orange's global campaign uses the metaphor of a thread to show how the brand connects people in a complex digital world.

BBC One "Oneness" by BBC Creative
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July 16, 2018

BBC Creative

for

BBC One

BBC One "Oneness" by BBC Creative

BBC One has unveiled the next set of its "Oneness" idents featuring portraits of communities around the UK coming together over a shared interest or passion.

BBC "Pride of a nation" by BBC Creative
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July 13, 2018

BBC Creative

for

BBC

BBC "Pride of a nation" by BBC Creative

BBC Creative made a poster congratulating the England team and manager Gareth Southgate after their performance in the World Cup.

National Centre for Domestic Violence "The not-so-beautiful game" by J Walter Thompson
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July 13, 2018

JWT London

for

National Centre for Domestic Violence

National Centre for Domestic Violence "The not-so-beautiful game" by J Walter Thompson

This campaign revealing the dark side of football fever went viral during the World Cup.

KitKat "110%" by J Walter Thompson
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July 13, 2018

JWT London

for

Nestlé

KitKat "110%" by J Walter Thompson

Ahead of Sunday's World Cup final, KitKat makes light of the monotonous and rambling post-match interviews often given by weary footballers.

Tommy's "Together for change" by Tommy's and Mindshare
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July 12, 2018

Tommy's "Together for change" by Tommy's and Mindshare

Tommy's, which funds research into baby loss, is aiming to challenge the cultural silence around the issue, which continues despite one in every four pregnancies ending in loss, with half of those going unexplained.

Apple "Memory" (in-house)
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July 12, 2018

Apple "Memory" (in-house)

Apple dramatises the moment of forgetting a password through a nightmarish game show in which the contestant faces a memory challenge.

Women's Equality Party "Thank you Trump" by Now
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July 12, 2018

Women's Equality Party "Thank you Trump" by Now

As US President Donald Trump arrives in the UK this week, the Women's Equality Party is running an activist campaign to show how his sexism and misogyny are proving an effective recruitment tool for feminism and the cause of women's rights.

Coca-Cola "Bring it home" by Recipe
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July 11, 2018

Coca-Cola "Bring it home" by Recipe

Coca-Cola has taken over the big site in Piccadilly Circus to rally support for England ahead of their World Cup match against Croatia on Wednesday.

Smart Energy GB "Powering Britain" by AMV BBDO
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July 11, 2018

Abbott Mead Vickers BBDO

for

Smart Energy GB

Smart Energy GB "Powering Britain" by AMV BBDO

A documentary-style film from Smart Energy GB showcases how Britain uses energy on a daily basis.

Petits Filous "Peel, lick, play free" by Grey London
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July 10, 2018

Grey London

for

Yoplait

Petits Filous "Peel, lick, play free" by Grey London

Petits Filous is partnering with Amazon's grocery service Pantry to facilitate imaginative children's play in a number of ways.

WaterAid "Four minute shower hits" by Y&R London
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July 10, 2018

Y&R London

for

WaterAid

WaterAid "Four minute shower hits" by Y&R London

During the UK's heat wave water companies are urging Brits to shower in four minutes or less to conserve water.

Ella's Kitchen "Ella's Kitchen's yummy journey" by Havas
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July 09, 2018

Ella's Kitchen "Ella's Kitchen's yummy journey" by Havas

Ella's Kitchen combines cartoon art reminiscent of its packaging with a live-action baby in its first above-the-line campaign.

McDonald's "Make a bold move" by Leo Burnett
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July 09, 2018

Leo Burnett London

for

McDonald's

McDonald's "Make a bold move" by Leo Burnett

McDonald's depicts a love-at-first-sight moment in this spot for its Big Flavour Wraps that promotes new flavour The Fiery Buffalo Chicken One.

Gay Times/All Out "Gok's global Pride makeover" by Karmarama
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July 06, 2018

Gay Times/All Out "Gok's global Pride makeover" by Karmarama

Karmarama's film for LGBTQ movement All Out, in partnership with Gay Times, stars fashion consultant and broadcaster Gok Wan and uses a shocking twist to highlight the persecution faced by the LGBTQ community across the world.

Volvo "Volvo family icons" by Grey London
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July 06, 2018

Grey London

for

Volvo

Volvo "Volvo family icons" by Grey London

Shoppers at Westfield in West London's Shepherds Bush may notice some unusual icons in the car park this weekend.

Sunbites "The sun-powered film" by Colenso BBDO and Abbott Mead Vickers BBDO
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July 05, 2018

Colenso BBDO

for

Pepsico

Sunbites "The sun-powered film" by Colenso BBDO and Abbott Mead Vickers BBDO

PepsiCo is relaunching its Sunbites snack brand with new packaging, a purpose-led brand positioning, and an intergrated campaign, including an animated TV spot.

Toyota "Just go" by The & Partnership
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July 05, 2018

CHI & Partners

for

Toyota

Toyota "Just go" by The & Partnership

Toyota is launching its new Aygo with a multichannel campaign covering 15 European markets.

Cadbury "Go madbury" by VCCP
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July 04, 2018

VCCP

for

Cadbury

Cadbury "Go madbury" by VCCP

Cadbury is calling on fans to choose from 90,000 possible combinations of ingredients to create their own flavour of Dairy Milk.

Morrisons "What we make, makes us who we are" by Publicis London
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July 04, 2018

Publicis London

for

Morrisons

Morrisons "What we make, makes us who we are" by Publicis London

Morrisons is turning its attention to the farmers and fishermen it works with in the latest instalment of its "Makes it" campaign.

South Western Railway "Live big" by WCRS
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July 04, 2018

South Western Railway "Live big" by WCRS

South Western Railway is depicting its network as something of a psychedelic magical mystery tour in this new campaign, which promotes a "kids travel for £1" offer.

NHS England "We are the NHS" by MullenLowe London
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July 03, 2018

MullenLowe

for

NHS

NHS England "We are the NHS" by MullenLowe London

To coincide with the 70th anniversary of the NHS, a new campaign is launching tonight that focuses on the retention and recruitment of the next generation of nurses.

Which? "Making change happen" by Grey London
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July 03, 2018

Grey London

for

Which

Which? "Making change happen" by Grey London

Which? is celebrating some of the landmark campaign victories in a campaign that comes shortly after its 60th anniversary.

Heathrow "Out of office" by Havas London
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July 03, 2018

Havas Worldwide

for

Heathrow Airport

Heathrow "Out of office" by Havas London

Heathrow's new ad, part of its ongoing "Closer" positioning, brings to the fore that wonderful feeling when you set your email to "out of office" in advance of a holiday away from work.

Mobil 1 "Boxers" by Abbott Mead Vickers BBDO
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July 02, 2018

Mobil 1 "Boxers" by Abbott Mead Vickers BBDO

Marking the second year of a technology partnership with the Aston Martin Red Bull Racing Formula One team, motor oil brand Mobil 1's new campaign features the team's driver, Max Verstappen.

Chiltern Railways "Travel free-range" by The Gate
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July 02, 2018

Chiltern Railways "Travel free-range" by The Gate

Chiltern Railways' new campaign features a family of chickens on tour.

Bulmers "Best in show" by Pl4y and The Outfit
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June 29, 2018

Bulmers "Best in show" by Pl4y and The Outfit

Bulmers has recruited comedian Jessica Knappett for a campaign in partnership with Channel 4 that celebrates the diversity of British people and culture.

Skittles "Give the rainbow" by Adam & Eve/DDB
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June 29, 2018

Adam & Eve/DDB

for

Pride in London

Skittles "Give the rainbow" by Adam & Eve/DDB

Skittles is again showing its support to the LGBT+ community by giving up its rainbow in a daily series of animated films in the run-up to the Pride in London parade.

easyJet "Germany" by VCCP
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June 29, 2018

VCCP

for

easyJet

easyJet "Germany" by VCCP

EasyJet took a cheeky pop at Germany with a press ad that ran the day after the World Cup champions' ignominious exit from this year's tournament at the group stage.

Stonewall "Come out for LGBT" by Mr President
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June 29, 2018

Stonewall "Come out for LGBT" by Mr President

Stonewall has launched a cinema ad, as part of its campaign for Pride, asking people to be a visible ally for LGBT people - whether they are LGBT or not.

Private View: The best of British creativity this year
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June 29, 2018

Anna Carpen

and

Alex Grieve and Adrian Rossi

Private View: The best of British creativity this year

Creative chiefs from AMV BBDO and 18 Feet & Rising review creative work from CALM, Absolut, Uniqlo, Ovo Energy, KFC, Ikea, Channel 4, Three, Nike and The Wayback.

i "See every angle" by Atomic
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June 28, 2018

Atomic London

for

i

i "See every angle" by Atomic

The i newspaper's new brand campaign launches today with the first in a series of full-page topical ads.

Just Eat "An Italian masterpiece" by Dark Horses
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June 27, 2018

Just Eat "An Italian masterpiece" by Dark Horses

Former Italian footballer Gianfranco Zola takes a moment of reflection in Just Eat's latest film for its "Put it on a plate" World Cup campaign.

Canon Europe "What's your next first?" by VCCP
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June 25, 2018

VCCP

for

Canon

Canon Europe "What's your next first?" by VCCP

Canon Europe challenged elite Parkour athletes Storror to cross continents from Europe into Asia by any means possible.

Legal & General Investment Management "Own your world" by M&C Saatchi
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June 25, 2018

Legal & General Investment Management "Own your world" by M&C Saatchi

Legal & General Investment Management's consumer-facing campaign aims to empower people to invest in the things they care about.

Screwfix "World Cup idents" by Ogilvy
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June 21, 2018

Screwfix "World Cup idents" by Ogilvy

Screwfix has rounded up a group of men - and women - who share a name with former England footballers for its sponsorship of the World Cup on ITV.

Pride in London "Pride matters" by BMB
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June 21, 2018

BMB

for

Pride in London

Pride in London "Pride matters" by BMB

Forty-six years since the first Pride march in London, the organisation has a renewed sense of purpose to highlight the challenges still facing the LGBT+ community despite progress.

Compassion in World Farming "Mouths" by Free the Birds
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June 20, 2018

Compassion in World Farming "Mouths" by Free the Birds

A new film for animal welfare charity Compassion in World Farming encourages consumers to think more carefulyl about what they're putting into their mouths.

The Sun "We're World Cup for it" by Pulse Creative
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June 20, 2018

Pulse Creative

for

The Sun

The Sun "We're World Cup for it" by Pulse Creative

A wild, impromptu office football match breaks out in Pulse Creative's film for The Sun's World Cup Hub.

Adidas Football "Paint the streets: the Gabriel Jesus mural" by Iris
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June 19, 2018

Iris

for

Adidas

Adidas Football "Paint the streets: the Gabriel Jesus mural" by Iris

In one of a trio of films for the brand by Iris, Adidas Football tells the story of Brazilian forward Gabriel Jesus, who at the time of last World Cup was a 16-year-old painting the streets of his home district of Jardim Peri, São Paulo.

Royal Navy "Making a difference" and "Michael's story" by WCRS
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June 19, 2018

WCRS

for

Royal Navy

Royal Navy "Making a difference" and "Michael's story" by WCRS

The Royal Navy has launched two further films as part of its "Made in the Royal Navy" recruitment campaign.

Brandalism "Subverted Shell campaign"
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June 18, 2018

Brandalism "Subverted Shell campaign"

"Subvertising" group Brandalism has taken out bus stop poster sites in London, Leeds, Bristol and Oxford to fight back against the messaging of Shell's "Make the future" campaign.

Volkswagen "Complete confidence" by Adam & Eve/DDB
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June 18, 2018

Adam & Eve/DDB

for

Volkswagen

Volkswagen "Complete confidence" by Adam & Eve/DDB

Volkswagen's idents for its sponsorship of the World Cup on ITV tell an inspiring story of one man's beautiful delusion.

McDonald's "We're with you" by Leo Burnett
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June 15, 2018

Leo Burnett London

for

McDonald's

McDonald's "We're with you" by Leo Burnett

McDonald's World Cup ad shows the incredible highs and lows of being a football fan.

Private view: This is anything but private (with Malcolm Poynton and Susan Credle)
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June 15, 2018

Malcolm Poynton

and

Susan Credle

Private view: This is anything but private (with Malcolm Poynton and Susan Credle)

Cheil's Malcolm Poynton and FCB's Susan Credle review ads from the BBC, Red Cross, Ikea, Bwin, Kopparberg, McDonald's, Radiocentre, Apple, The Football Association and Aldi.

Paddy Power "Enough of the nonsense" by Chime
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June 14, 2018

Paddy Power "Enough of the nonsense" by Chime

Paddy Power's 'shockvertising' tactics, most recently seen in its controversial spray-painted polar bear that turned out to be fake, might overshadow its World Cup film.

Domino's "Staying at home for international tournaments - with Jimmy Bullard" by VCCP
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June 14, 2018

VCCP

for

Domino's

Domino's "Staying at home for international tournaments - with Jimmy Bullard" by VCCP

Jimmy Bullard may be known for his illustrious football career and I'm a Celebrity stint, but he is also one of the most famous footballers to have never earned an England cap.

Just Eat "Put it on a plate" by Dark Horses
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June 13, 2018

Just Eat "Put it on a plate" by Dark Horses

This might be one of the most bizarre football ads ever.

BBC "NHS at 70" by BBC Creative
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June 13, 2018

BBC Creative

for

BBC

BBC "NHS at 70" by BBC Creative

BBC is celebrating the 70th year of the NHS with a season of programmes which will take an in-depth look at the service, how it works and how it needs to change.

Wimbledon "In pursuit of greatness: Take on history" by McCann London
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June 12, 2018

Wimbledon "In pursuit of greatness: Take on history" by McCann London

Wimbledon's animated trailer journeys through the tournament's history from its beginnings in 1877 to the hi-tech, performance driven game of today.

Heineken "No compromises" by Publicis Italy
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June 12, 2018

Heineken "No compromises" by Publicis Italy

As part of its anti-drink driving programme Heineken has released a new TV ad starring 2016 Formula One champion Nico Rosberg.