Ikea and Mother have done it again.
The daily commute just doesn't feel complete without smudges of ink on fingers and thumbs - a grubby reminder of that morning's edition of Metro.
Abbott Mead Vickers BBDO
Abbott Mead Vickers BBDO has created an animated campaign for fintech company iZettle that will run on TV, radio, YouTube, social media and out of home.
Abbott Mead Vickers BBDO
After its hugely successful "Look on the light side of disability" campaign, Maltesers is tackling a different diversity issue: the gender imbalance in advertising.
Lucozade Energy goes back to biblical times by purporting to tell the sequel to the David and Goliath epic.
The Premier League
Everton players Wayne Rooney, Theo Walcott and Davy Klaassen surprise a group of primary school children by delivering a maths lesson they will never forget, in the Premier League's latest campaign to promote primary school education programme Premier League Primary Stars.
Carlsberg brand Tuborg has created a chatbot that invites users into the lives of celebrities and influencers.
The shape of ice cream is cleverly integrated within these artistic outdoor ads from Magnum.
Universal Music imprint Mercury KX/Decca Publishing unveiled a new artist - with a twist.
Pearson and FCB Inferno continue their Project Literacy campaign by bringing to life some of the challenges faced by adults who struggle to read and write.
Pfizer is tackling stigma around erectile dysfunction in an ad campaign for the new over-the-counter Viagra pill.
Bartle Bogle Hegarty
Dulux brand Cuprinol showcases its Garden Shades paint range with a simple yet beautiful print campaign celebrating the first shoots of spring.
Amid debates about gender inequality and the pay gap, sex toy brand MysteryVibe is trying to close a different kind of gap related to sexual pleasure.
What if the consumer had a say in creating a brand's advertising?
British Red Cross
The British Red Cross champions the small ways in which anyone can make a difference through the power of kindness in a campaign aiming to raise the organisation's profile in the UK.
NHS Blood and Transplant
NHS Blood and Transplant's new TV campaign uses the metaphor of a traditional British milkman delivering milk to those in need.
Emma de la Fosse
Anomaly's Oli Beale and Ogilvy's Emma de la Fosse review ads from Apple, Ovo Energy, Amnesty International, McVitie's, Lacoste, E.ON, Knorr, BBC, Moneysupermarket.com and Channel 4.
After 100 years of progress, AI bots have finally become too human for their own good.
Ogilvy & Mather
A group of schoolchildren excitedly queue for an aquarium to see an "Ocean of the future" exhibition, but no colourful marine life is waiting for them.
A gang of stylish ghosts gatecrashes a dull house party in an Ikea campaign encouraging people to express their personalities at home.
The Greatest Showman director Michael Gracey is behind this Schweppes ad, which introduces the new brand tagline "What do you expect?"
This is a more interesting way to bring a company's annual report to life.
Kettle Chips' new £3m campaign champions the belief that real is just better.
The Cybersmile Foundation's disturbing campaign aims to combat cyberbullying.
Spring isn't all rosy for everyone, especially hay fever sufferers.
Mother's swansong ad for No7 stars four-time world champion surfer Lisa Andersen, who doesn't let her age or gender hold her back from breaking boundaries.
Meet Alexi, a newly arrived extraterrestrial on Planet Earth, who embodies the universal feeling of alienation when in a foreign country with no grasp on the native tongue.
Propercorn has unveiled a visual revamp featuring hand-drawn illustrations by seven artists from around the world.
Online furniture retailer Swoon has a new visual identity, website and debut TV campaign created by Zag, the independent growth consultancy part of BBH.
For World Parkinson's Disease Day on 11 April, the Brain and Spinal Cord Institute (ICM - Institut du cerveau et de la moelle épinière) has launched a stirring campaign by Publicis Conseil to raise awareness of the disease and appeal for donations.
Mariah Carey is the latest unexpected celebrity - following in the footsteps of 50 Cent and Charlie Sheen - to embrace the hostel lifestyle in Hostelworld's new campaign.
Which?, the consumer champion organisation, is running a hard-hitting print campaign highlighting the government's slowness to act on improving product safety.
Pernod Ricard's Gin Hub has appointed Impero to launch its new strawberry-flavoured variant, Beefeater Pink.
Giffgaff's single-shot film is striking in its simplicity.
Battersea Dogs & Cats Home's first major brand campaign takes a more light-hearted approach to raise awareness of rehoming rescue animals.
Ford tackles mental health stigma among men in its new campaign with mental health charity Time to Change.
A simple life-saving idea that started at hospitals in Sydney is going global.
Abbott Mead Vickers BBDO
AMV BBDO's latest campaign for the Met Police raises awareness of bike security among moped riders.
Music stars, influencers and fans share their most memorable gig experiences in O2's new campaign promoting live music.
Adam & Eve/DDB
Multiple horses take the stage in the new Lloyds Bank ad, which showcases the many different people and life stages supported by the bank.
Online sports retailer Wiggle relaunched its brand with a cinematic TV spot bringing to life the philosophy that unites people in sport.
Nicki Minaj makes an appearance in a global ad campaign to launch the new Mercedes-Benz A-Class model.
Voiceover and visuals combine to mock-hypnotise the viewer into committing to get on with the fence painting this weekend in this Ronseal campaign.
JWT London created a billboard for KitKat that switched itself off in a bid to persuade people to "have a break" (get it?) from electricity.
A celebration of the feeling of home is the central theme of this Channel 5 campaign, which is bought to life with beautifully-shot cinematic films starring real people and celebrities including Tony Robinson and Ben Fogle.
An ethereal film compares the Siamese fighting fish with a Rolls-Royce Phantom to highlight how each one is an "exquisitely unique creation" with no rivals.
Flavour-seeking kids inject life into their family dinnertime with wholesome entertainment including cheerleaders and retro disco vibes in this Birds Eye campaign.
The Home Office
Individuals share real-life stories of the consequences they have endured from carrying a knife and the catalyst that led them to put down their knives in this campaign for the Home Office.
The Co-op's Easter ad shows a group of mum friends enjoying chocolate eggs together as their children are distracted by an Easter egg hunt.
As part of its brand platform, "Driven by something different", Škoda commissioned Paloma Faith to record and film a new version of 1969 hit "Make your own kind of music" to showcase the new Karoq model.
Adam & Eve/DDB
H&M's latest film depicts a large-scale choreographed dance breaking out in a sun-dappled street scene.
Tonic water brand Thomas Henry decided to solve a problem plaguing many parts of the world in the summer by looking back to the mixer's origins as a way to prevent malaria.
Dementia UK's powerful animated film uses the visual imagery of a stormy ocean to depict the challenge of connecting with a loved one who is living with dementia.
Mr Kipling's first TV ad for two years is the story of a cheeky scoundrel who'll do anything to get his mitts on an Angel Slice - but there's a twist in the tale.