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The Work

The very latest in commercial creativity

Pick & Turkey of the week

Pick of the week: Ikea scores again with playful 'Ghosts' ad
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Added 11 hours ago

Pick of the week: Ikea scores again with playful 'Ghosts' ad

Ikea and Mother have done it again.

Turkey of the week: British Gas' soggy cover-wrap puts off commuters
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Added 11 hours ago

Turkey of the week: British Gas' soggy cover-wrap puts off commuters

The daily commute just doesn't feel complete without smudges of ink on fingers and thumbs - a grubby reminder of that morning's edition of Metro.

Latest Creative Work

iZettle "Run faster" by Abbott Mead Vickers BBDO
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April 24, 2018

Abbott Mead Vickers BBDO

for

iZettle

iZettle "Run faster" by Abbott Mead Vickers BBDO

Abbott Mead Vickers BBDO has created an animated campaign for fintech company iZettle that will run on TV, radio, YouTube, social media and out of home.

Maltesers "Celebrating similarities" by AMV BBDO
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April 23, 2018

Abbott Mead Vickers BBDO

for

Maltesers

Maltesers "Celebrating similarities" by AMV BBDO

After its hugely successful "Look on the light side of disability" campaign, Maltesers is tackling a different diversity issue: the gender imbalance in advertising.

Lucozade Energy "David & Goliath" by Grey London
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April 23, 2018

Grey London

for

Lucozade

Lucozade Energy "David & Goliath" by Grey London

Lucozade Energy goes back to biblical times by purporting to tell the sequel to the David and Goliath epic.

Premier League "The best maths lesson ever" by Y&R London
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April 23, 2018

Y&R London

for

The Premier League

Premier League "The best maths lesson ever" by Y&R London

Everton players Wayne Rooney, Theo Walcott and Davy Klaassen surprise a group of primary school children by delivering a maths lesson they will never forget, in the Premier League's latest campaign to promote primary school education programme Premier League Primary Stars.

Tuborg "Open to more" by Grey London
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April 20, 2018

Grey London

for

Carlsberg

Tuborg "Open to more" by Grey London

Carlsberg brand Tuborg has created a chatbot that invites users into the lives of celebrities and influencers.

Magnum "Pleasure icon" by Lola MullenLowe
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April 20, 2018

Magnum "Pleasure icon" by Lola MullenLowe

The shape of ice cream is cleverly integrated within these artistic outdoor ads from Magnum.

Sharp's Brewery "Keynvor" by Havas London
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April 19, 2018

Sharp's Brewery "Keynvor" by Havas London

Universal Music imprint Mercury KX/Decca Publishing unveiled a new artist - with a twist.

Pearson "Project Literacy: Daunting world" by FCB Inferno
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April 19, 2018

FCB Inferno

for

Project Literacy

Pearson "Project Literacy: Daunting world" by FCB Inferno

Pearson and FCB Inferno continue their Project Literacy campaign by bringing to life some of the challenges faced by adults who struggle to read and write.

Pfizer "Viagra Connect" by Y&R London
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April 19, 2018

Y&R London

for

Pfizer

Pfizer "Viagra Connect" by Y&R London

Pfizer is tackling stigma around erectile dysfunction in an ad campaign for the new over-the-counter Viagra pill.

Cuprinol "Garden shades" by BBH London
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April 18, 2018

Bartle Bogle Hegarty

for

Dulux

Cuprinol "Garden shades" by BBH London

Dulux brand Cuprinol showcases its Garden Shades paint range with a simple yet beautiful print campaign celebrating the first shoots of spring.

MysteryVibe "Close the orgasm gap" by McCann London
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April 18, 2018

MysteryVibe "Close the orgasm gap" by McCann London

Amid debates about gender inequality and the pay gap, sex toy brand MysteryVibe is trying to close a different kind of gap related to sexual pleasure.

OnePlus "The never settle film" by Above & Beyond
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April 17, 2018

OnePlus "The never settle film" by Above & Beyond

What if the consumer had a say in creating a brand's advertising?

British Red Cross "The power of kindness" by Creature
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April 17, 2018

Creature

for

British Red Cross

British Red Cross "The power of kindness" by Creature

The British Red Cross champions the small ways in which anyone can make a difference through the power of kindness in a campaign aiming to raise the organisation's profile in the UK.

NHS Blood and Transplant "Whistle" by Pablo
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April 17, 2018

Engine

for

NHS Blood and Transplant

NHS Blood and Transplant "Whistle" by Pablo

NHS Blood and Transplant's new TV campaign uses the metaphor of a traditional British milkman delivering milk to those in need.

Private view: I'm basically one big goosebump (with Oli Beale and Emma de la Fosse)
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April 17, 2018

Oli Beale

and

Emma de la Fosse

Private view: I'm basically one big goosebump (with Oli Beale and Emma de la Fosse)

Anomaly's Oli Beale and Ogilvy's Emma de la Fosse review ads from Apple, Ovo Energy, Amnesty International, McVitie's, Lacoste, E.ON, Knorr, BBC, Moneysupermarket.com and Channel 4.

TED "AI therapy" by Mother
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April 16, 2018

TED "AI therapy" by Mother

After 100 years of progress, AI bots have finally become too human for their own good.

Greenpeace UK "Ocean of the future" by Ogilvy UK
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April 16, 2018

Ogilvy & Mather

for

Greenpeace International

Greenpeace UK "Ocean of the future" by Ogilvy UK

A group of schoolchildren excitedly queue for an aquarium to see an "Ocean of the future" exhibition, but no colourful marine life is waiting for them.

Ikea "Ghosts" by Mother
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April 16, 2018

Mother

for

Ikea

Ikea "Ghosts" by Mother

A gang of stylish ghosts gatecrashes a dull house party in an Ikea campaign encouraging people to express their personalities at home.

Schweppes "What do you expect?" by BETC Paris
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April 13, 2018

BETC Paris

for

Schweppes

Schweppes "What do you expect?" by BETC Paris

The Greatest Showman director Michael Gracey is behind this Schweppes ad, which introduces the new brand tagline "What do you expect?"

Puma "Fastest annual report in the world" by Publicis Pixelpark
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April 13, 2018

Puma "Fastest annual report in the world" by Publicis Pixelpark

This is a more interesting way to bring a company's annual report to life.

Kettle Chips "Real food. Real pleasure" by Joint
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April 13, 2018

Joint

for

Kettle Chips

Kettle Chips "Real food. Real pleasure" by Joint

Kettle Chips' new £3m campaign champions the belief that real is just better.

The Cybersmile Foundation "#TrollingIsUgly" by Adam & Eve/DDB
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April 12, 2018

The Cybersmile Foundation "#TrollingIsUgly" by Adam & Eve/DDB

The Cybersmile Foundation's disturbing campaign aims to combat cyberbullying.

Optrex "Actimist" by Havas London
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April 12, 2018

Optrex "Actimist" by Havas London

Spring isn't all rosy for everyone, especially hay fever sufferers.

No7 "The wave" by Mother
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April 11, 2018

Mother

for

Boots

No7 "The wave" by Mother

Mother's swansong ad for No7 stars four-time world champion surfer Lisa Andersen, who doesn't let her age or gender hold her back from breaking boundaries.

Babbel "An alien abroad" by Wieden & Kennedy London
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April 11, 2018

Babbel "An alien abroad" by Wieden & Kennedy London

Meet Alexi, a newly arrived extraterrestrial on Planet Earth, who embodies the universal feeling of alienation when in a foreign country with no grasp on the native tongue.

Propercorn brand redesign by Propercorn
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April 10, 2018

Propercorn brand redesign by Propercorn

Propercorn has unveiled a visual revamp featuring hand-drawn illustrations by seven artists from around the world.

Swoon "The hunt" by Zag
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April 10, 2018

Swoon "The hunt" by Zag

Online furniture retailer Swoon has a new visual identity, website and debut TV campaign created by Zag, the independent growth consultancy part of BBH.

ICM "#ShakeParkinsonsOff" by Publicis Conseil
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April 09, 2018

ICM "#ShakeParkinsonsOff" by Publicis Conseil

For World Parkinson's Disease Day on 11 April, the Brain and Spinal Cord Institute (ICM - Institut du cerveau et de la moelle épinière) has launched a stirring campaign by Publicis Conseil to raise awareness of the disease and appeal for donations.

Hostelworld "Even divas are believers" by Lucky Generals
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April 09, 2018

Lucky Generals

for

Hostelworld

Hostelworld "Even divas are believers" by Lucky Generals

Mariah Carey is the latest unexpected celebrity - following in the footsteps of 50 Cent and Charlie Sheen - to embrace the hostel lifestyle in Hostelworld's new campaign.

Which? "Product safety campaign" by Grey London
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April 09, 2018

Grey London

for

Which

Which? "Product safety campaign" by Grey London

Which?, the consumer champion organisation, is running a hard-hitting print campaign highlighting the government's slowness to act on improving product safety.

Beefeater "Pink your gin" by Impero
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April 06, 2018

Beefeater "Pink your gin" by Impero

Pernod Ricard's Gin Hub has appointed Impero to launch its new strawberry-flavoured variant, Beefeater Pink.

Giffgaff "Small vs big" by Giffgaff and Rattling Stick
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April 06, 2018

Giffgaff "Small vs big" by Giffgaff and Rattling Stick

Giffgaff's single-shot film is striking in its simplicity.

Battersea Dogs & Cats Home "Behind the scenes at Battersea" by Karmarama
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April 06, 2018

Battersea Dogs & Cats Home "Behind the scenes at Battersea" by Karmarama

Battersea Dogs & Cats Home's first major brand campaign takes a more light-hearted approach to raise awareness of rehoming rescue animals.

Ford "Elephant in the transit" by GTB UK
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April 05, 2018

Ford "Elephant in the transit" by GTB UK

Ford tackles mental health stigma among men in its new campaign with mental health charity Time to Change.

The PatientSafe Network "Writing the wrongs" by Host/Havas Sydney
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April 05, 2018

The PatientSafe Network "Writing the wrongs" by Host/Havas Sydney

A simple life-saving idea that started at hospitals in Sydney is going global.

Metropolitan Police Service "Moped theft 2.0" by AMV BBDO
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April 04, 2018

Abbott Mead Vickers BBDO

for

Metropolitan Police

Metropolitan Police Service "Moped theft 2.0" by AMV BBDO

AMV BBDO's latest campaign for the Met Police raises awareness of bike security among moped riders.

O2 "The gig that changed my life" by Havas UK
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April 04, 2018

O2 "The gig that changed my life" by Havas UK

Music stars, influencers and fans share their most memorable gig experiences in O2's new campaign promoting live music.

Lloyds Bank "The running of the horses" by Adam & Eve/DDB
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April 04, 2018

Adam & Eve/DDB

for

Lloyds Bank

Lloyds Bank "The running of the horses" by Adam & Eve/DDB

Multiple horses take the stage in the new Lloyds Bank ad, which showcases the many different people and life stages supported by the bank.

Wiggle "Get there" by Dark Horses
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April 03, 2018

Wiggle "Get there" by Dark Horses

Online sports retailer Wiggle relaunched its brand with a cinematic TV spot bringing to life the philosophy that unites people in sport.

Mercedes-Benz "A-Class 2018: Just like you" by Antoni Garage
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April 03, 2018

Mercedes-Benz "A-Class 2018: Just like you" by Antoni Garage

Nicki Minaj makes an appearance in a global ad campaign to launch the new Mercedes-Benz A-Class model.

Ronseal "Do The DIY" by BJL
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March 29, 2018

Ronseal "Do The DIY" by BJL

Voiceover and visuals combine to mock-hypnotise the viewer into committing to get on with the fence painting this weekend in this Ronseal campaign.

KitKat "#SwitchOff" by J Walter Thompson London
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March 28, 2018

JWT London

for

Nestlé

KitKat "#SwitchOff" by J Walter Thompson London

JWT London created a billboard for KitKat that switched itself off in a bid to persuade people to "have a break" (get it?) from electricity.

Channel 5 "At home on 5" by 5 Creative
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March 27, 2018

Channel 5 "At home on 5" by 5 Creative

A celebration of the feeling of home is the central theme of this Channel 5 campaign, which is bought to life with beautifully-shot cinematic films starring real people and celebrities including Tony Robinson and Ben Fogle.

Rolls-Royce "One of one" by Havas London
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March 27, 2018

Havas Worldwide

for

Rolls-Royce

Rolls-Royce "One of one" by Havas London

An ethereal film compares the Siamese fighting fish with a Rolls-Royce Phantom to highlight how each one is an "exquisitely unique creation" with no rivals.

Birds Eye "Winner winner Birds Eye chicken for dinner" by Grey London
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March 26, 2018

Grey London

for

Birds Eye

Birds Eye "Winner winner Birds Eye chicken for dinner" by Grey London

Flavour-seeking kids inject life into their family dinnertime with wholesome entertainment including cheerleaders and retro disco vibes in this Birds Eye campaign.

Home Office "_#knifefree" by FCB Inferno
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March 26, 2018

FCB London

for

The Home Office

Home Office "_#knifefree" by FCB Inferno

Individuals share real-life stories of the consequences they have endured from carrying a knife and the catalyst that led them to put down their knives in this campaign for the Home Office.

Co-op "Let the Hunt Begin" by Forever Beta
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March 26, 2018

Forever Beta

for

The Co-operative

Co-op "Let the Hunt Begin" by Forever Beta

The Co-op's Easter ad shows a group of mum friends enjoying chocolate eggs together as their children are distracted by an Easter egg hunt.

Škoda "Make your own kind of music" by Fallon
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March 23, 2018

Fallon London

for

Skoda

Škoda "Make your own kind of music" by Fallon

As part of its brand platform, "Driven by something different", Škoda commissioned Paloma Faith to record and film a new version of 1969 hit "Make your own kind of music" to showcase the new Karoq model.

H&M "Spring collection 2018" by Adam & Eve/DDB
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March 23, 2018

Adam & Eve/DDB

for

H&M

H&M "Spring collection 2018" by Adam & Eve/DDB

H&M's latest film depicts a large-scale choreographed dance breaking out in a sun-dappled street scene.

Thomas Henry "Mosquitonic" by BBDO Milan
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March 22, 2018

Thomas Henry "Mosquitonic" by BBDO Milan

Tonic water brand Thomas Henry decided to solve a problem plaguing many parts of the world in the summer by looking back to the mixer's origins as a way to prevent malaria.

Dementia UK "Together again" by Arthur London
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March 22, 2018

Dementia UK "Together again" by Arthur London

Dementia UK's powerful animated film uses the visual imagery of a stormy ocean to depict the challenge of connecting with a loved one who is living with dementia.

Mr Kipling "Little thief" by McCann London
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March 21, 2018

McCann London

for

Mr Kipling

Mr Kipling "Little thief" by McCann London

Mr Kipling's first TV ad for two years is the story of a cheeky scoundrel who'll do anything to get his mitts on an Angel Slice - but there's a twist in the tale.