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School Reports 2022
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The Knowledge
Podcasts
Themes
Ad-blocking
AGENCY
Jon Mew
Apr 06,2020
We must retain the quality of online experiences during this crisis
...
BRANDS
Omar Oakes
May 10,2019
Ad-blocking 'boom' is over, but publishers' losses jump to £18m
BRANDS
Omar Oakes
Sep 05,2018
UK ad-blocking slows to fall behind France, Germany and US
AGENCY
Simon Gwynn
Aug 16,2018
Adblock Plus maker rolls out 'acceptable ads' criteria for mobile
MEDIA
Emily Tan
Apr 13,2018
Adblock Plus creates feature to stop Facebook tracking you across the
...
BRANDS
Emily Tan
Mar 14,2018
Google nearly doubled the number of bad ads it took down
...
BRANDS
Emily Tan
Mar 07,2018
Hotels.com's Captain Obvious to 'block' ads on All 4
Advertising/marketing for good
AGENCY
Gemma Charles
Jan 19,2022
Have advertisers like Unilever ‘lost the plot’ over purpose?
AGENCY
Chris Shadrick
Jan 13,2022
The road to B Corp: a new year’s resolution with real
...
AGENCY
Stephanie Matthews
Dec 08,2021
Why a focus on ‘personal purpose’ can help fight 'The Great
...
AGENCY
John Harrington
May 13,2021
Purpose Awards EMEA 2021: shortlist revealed
BRANDS
Chris Arnold
Apr 29,2021
Should marketing or CSR own the purpose agenda?
...
BRANDS
Gemma Charles
Apr 22,2021
Ebiquity launches responsible media tool to ‘drive positive change’
BRANDS
Lawrence Dodds
Mar 17,2021
How advertisers and agencies should navigate the hate
Artificial intelligence
AGENCY
Ben Bold
Apr 07,2022
Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
...
AGENCY
Omar Oakes
Jan 20,2020
Alcatraz escape mystery may have just been solved with facial-recognition tech
...
AGENCY
Claire Beale
May 24,2019
Publicis Groupe launches Marcel in UK
MEDIA
Clare Chapman
Mar 27,2019
Data and automation will transform, not kill, the craft of media
...
BRANDS
Omar Oakes
Jan 09,2019
How AI helped Unilever discover 'breakfast for dessert'
BRANDS
Lawrence Weber & Andrew Backs
Dec 17,2018
Want to know the tech trends of 2021? Follow the money
...
AGENCY
Dave Bedwood
Nov 29,2018
The following article was written by artificial intelligence
Convergence/integration
AGENCY
Lawrence Weber
Jun 30,2020
Agency transformation needs transformed leadership
AGENCY
Omar Oakes
Jun 12,2020
Xaxis launches creative hub to 'push envelope' on new digital ad
...
AGENCY
Daniel Gilbert
Jul 26,2019
The successful in-housing narrative is a myth
AGENCY
Omar Oakes
Mar 01,2019
WPP's Mark Read on in-housing: Clients underestimate agency talent challenges
BRANDS
John Harrington
Feb 28,2019
Thomas Cook makes combined senior marketing and comms role
AGENCY
Omar Oakes
Feb 28,2019
Unlimited launches in-housing offering for digital, creative and content
AGENCY
Omar Oakes
Feb 15,2019
Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model
Diversity
AGENCY
Ida Axling
May 27,2022
Media360: Focus on inclusive planning or risk being left behind
BRANDS
Shelley Bishton
May 25,2022
George Floyd's legacy serves as a reminder of the work still
...
BRANDS
Ida Axling
May 24,2022
Media360: Brands need to take a stand on social issues, says
...
AGENCY
Ben Bold
May 23,2022
One in five LGBT+ people find ads aimed at them miss
...
AGENCY
Rana Reeves
May 23,2022
50 years of Pride: What UK brands need to know about
...
AGENCY
Ida Axling
May 04,2022
IPA reveals iList 2022
AGENCY
Ida Axling
May 04,2022
ISBA expands influencer code of conduct to cover diversity
EU future and Brexit
MEDIA
Sara Nelson
May 06,2021
Newsworks research reveals growing willingness to listen to different perspectives
AGENCY
Gemma Charles
Jul 15,2020
Has the govt got the right strategy for its post-Brexit 'Check,
...
AGENCY
Kim Benjamin
Mar 02,2020
UK Advertising Export Group to showcase UK's strengths to international audience
...
AGENCY
Jonathan Owen
Feb 03,2020
Govt unveils 'Ready to trade' campaign after Brexit day
AGENCY
Simon Gwynn
Nov 20,2019
What do this year's Christmas ads say about the national mood?
...
AGENCY
David Bain
Nov 19,2019
Brexit ad campaign: 'wasteful show' made by 'strutting cocks'
MEDIA
Jonathan Owen
Nov 06,2019
Most of £100m for government Brexit campaign remains unspent
Marketing strategy
AGENCY
Rachel D’Cunha
Mar 03,2022
Are media agencies complicit in industry's failure to drive better inclusivity?
...
BRANDS
Vicky Bullen
Jan 20,2022
How brands can tap into the wellness economy
AGENCY
Omar Oakes
May 19,2020
Facebook ramps up ecommerce play with Shops tool for DTC brands
...
AGENCY
Simon Gwynn
Aug 29,2019
Are brand mascots underrated?
BRANDS
Simon Gwynn
Jul 18,2019
Why KFC's brand was on a 'dying planet' and how it
...
AGENCY
Daniel Farey-Jones
Jun 28,2019
VCCP me chief Sophie Maunder switches to launch new proposition Ignite
...
BRANDS
Omar Oakes
Jun 28,2019
TfL amends HFSS advertising rules
Procurement/auditing
AGENCY
Omar Oakes
Apr 17,2019
What role should procurement have in creative pitches?
BRANDS
Omar Oakes
Dec 06,2018
US and UK lead in programmatic media, but Germany and Japan
...
AGENCY
Gideon Spanier
Jun 14,2018
FBI probes media trading practices in the US
AGENCY
Alex Brownsell
May 10,2018
If the pitch process is broken, what is the alternative?
AGENCY
Alex Brownsell
May 03,2018
Most brands willing to work with agencies that refuse to pitch
...
AGENCY
Gideon Spanier
Mar 28,2018
ISBA faces backlash over media agency framework
BRANDS
Daniel Farey-Jones
Mar 23,2018
Marketers oblivious to rising costs and complexity, media agencies warn
Talent crisis
AGENCY
Arvind Hickman
Mar 30,2022
Campaign podcast: What school students think about advertising and how to
...
AGENCY
Mel Exon
Mar 23,2022
Scream if you want to go faster: now is a pivotal
...
AGENCY
Fayola Douglas
Jan 11,2022
John Hegarty: the future of talent is about fluidity
AGENCY
Marc Nohr
Jan 05,2022
To reach new talent, we’re going to have to use new
...
AGENCY
Fayola Douglas
Nov 09,2021
Night School is creating an opportunity for change
AGENCY
Luke Smith
Nov 09,2021
Adland’s talent crunch – a high-class problem we can turn to
...
AGENCY
Paul Burke
Oct 11,2021
Some home truths on the ad industry's 'talent crunch'
...
Technology strategy
AGENCY
Shauna Lewis
Feb 02,2022
VCCP flies higher into metaverse with opening of Roblox office
BRANDS
Lawrence Dodds
Sep 07,2021
The key ad trends driving the in-car commerce boom
AGENCY
Marcos Angelides
Nov 27,2019
Alexa, stop being so compliant
AGENCY
Claire Tusler
Nov 27,2019
So you think you're a data scientist?
BRANDS
Omar Oakes
Jul 24,2019
US anti-trust probe into big tech is a watershed moment
BRANDS
Omar Oakes
May 23,2019
Now Ireland is investigating Google over GDPR
AGENCY
Omar Oakes
May 08,2019
Deliveroo: programmatic is 'most challenging' media for us
Trust
AGENCY
Gurjit Degun
Jul 17,2020
Ad industry thinks Facebook hasn't done enough to entice back boycotting
...
AGENCY
Omar Oakes
Jun 26,2020
Verizon becomes biggest advertiser to date to join Facebook boycott
MEDIA
Benedict Pringle
Jun 18,2020
The last political ad you will see on Facebook
AGENCY
Omar Oakes
Jun 17,2020
IPA remains unconvinced by Facebook's political advertising 'opt-out'
MEDIA
Omar Oakes
Jun 17,2020
'Big Brother isn't watching. He's singing and dancing': the programmatic dilemma
...
BRANDS
Omar Oakes
Jun 16,2020
ASA launches UK Scam Ad Alert tool
BRANDS
Jessica Goodfellow
Jun 10,2020
Brands inadvertently funding fraudulent selfie apps
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