LATEST NEWS & ANALYSIS ON CONVERGENCE IN ADVERTISING & MARKETING

AGENCY
Who's the daddy?
August 06, 2018
Charles Vallance

Who's the daddy?

AGENCY
When clients like Vodafone go in-house, agencies have an opportunity
July 27, 2018
Paul Hutchison

When clients like Vodafone go in-house, agencies have an opportunity

AGENCY
Horizontality is dead: What's next for agencies?
June 26, 2018
Aaron Goldman

Horizontality is dead: What's next for agencies?

AGENCY
Havas announces moves in CRM, events, performance marketing
June 22, 2018
Matthew Miller

Havas announces moves in CRM, events, performance marketing

AGENCY
BT is dancing to New Order in launch ad for BT Plus
June 08, 2018
Simon Gwynn

BT is dancing to New Order in launch ad for BT Plus

AGENCY
Unilever's Weed to agencies: shape up or get replaced
June 07, 2018
Simon Gwynn

Unilever's Weed to agencies: shape up or get replaced

AGENCY
Accenture is making us all take our eye off the ball
May 22, 2018
Ian Millner

Accenture is making us all take our eye off the ball

AGENCY
Jerry Buhlmann: Consultants are having an impact on ad industry, but not in media
May 21, 2018
Gideon Spanier

Jerry Buhlmann: Consultants are having an impact on ad industry, but not in media

AGENCY
Marketing Agencies Association successor signs back office deal with PRCA
May 09, 2018
Simon Gwynn

Marketing Agencies Association successor signs back office deal with PRCA

AGENCY
Does the Asda/Saatchi split offer lessons about bringing media and creative together?
May 01, 2018
Gemma Charles

Does the Asda/Saatchi split offer lessons about bringing media and creative together?

AGENCY
Ex-Channel 4 boss Abraham launches advertising and production company
April 18, 2018
Claire Beale

Ex-Channel 4 boss Abraham launches advertising and production company

AGENCY
Outsider unveils a new kind of production company to compete in sport
April 17, 2018
Brittaney Kiefer

Outsider unveils a new kind of production company to compete in sport

AGENCY
Johnny Hornby: our 'new model agency' is paying off but we need 'new model behaviours' too
April 11, 2018
Gideon Spanier

Johnny Hornby: our 'new model agency' is paying off but we need 'new model behaviours' too

AGENCY
It will take more than an agency all-star team for P&G's plan to come together
April 11, 2018
Marc Nohr

It will take more than an agency all-star team for P&G's plan to come together

AGENCY
Ex-Paddy Power mischief man: my choosy new ad agency will not pitch for clients
April 04, 2018
Omar Oakes

Ex-Paddy Power mischief man: my choosy new ad agency will not pitch for clients

MEDIA
Why media agencies will evolve away from online ad buying and towards consulting
March 26, 2018
Emily Tan

Why media agencies will evolve away from online ad buying and towards consulting

AGENCY
Accenture is bullish on digital marketing push, but avoids media which is declining 'significantly'
March 22, 2018
Gideon Spanier

Accenture is bullish on digital marketing push, but avoids media which is declining 'significantly'

AGENCY
McDonald's CEO defends role of account managers in Oystercatchers panel
March 14, 2018
Simon Gwynn

McDonald's CEO defends role of account managers in Oystercatchers panel

MEDIA
Reinventing adland for a programmatic age
February 23, 2018
Thomas Jamet

Reinventing adland for a programmatic age

MEDIA
Agencies can get back to basics by mastering simplicity in media
January 29, 2018
Jem Lloyd-Williams

Agencies can get back to basics by mastering simplicity in media

AGENCY
Digital skills shortage drives strong marketing and media M&A levels
January 22, 2018
Alex Brownsell

Digital skills shortage drives strong marketing and media M&A levels

AGENCY
Accenture juggernaut sets the pace in a marcomms sector ripe for disruption
January 22, 2018
Gideon Spanier

Accenture juggernaut sets the pace in a marcomms sector ripe for disruption

AGENCY
Dentsu Aegis Network boosts Merkle with acquisition of HelloWorld
January 04, 2018
Simon Gwynn

Dentsu Aegis Network boosts Merkle with acquisition of HelloWorld

MEDIA
Bye, bye Maxus: Lessons learnt from riding an agency rocket ship
December 18, 2017
Jen Smith

Bye, bye Maxus: Lessons learnt from riding an agency rocket ship

AGENCY
Co-op community choir delivers angelic renditions of Channel 4 theme tunes in pioneering partnership
December 14, 2017
Simon Gwynn

Co-op community choir delivers angelic renditions of Channel 4 theme tunes in pioneering partnership

BRANDS
Medialink's Kassan: the world's greatest marketer is Donald Trump
November 09, 2017
Emily Tan

Medialink's Kassan: the world's greatest marketer is Donald Trump

BRANDS
Unilever is buying the Tazo tea brand from Starbucks
November 03, 2017
Simon Gwynn

Unilever is buying the Tazo tea brand from Starbucks

AGENCY
How to 'make the internet great again'
October 02, 2017
Simon Gwynn

How to 'make the internet great again'

BRANDS
Ikea buys gig-economy platform TaskRabbit
September 29, 2017
Simon Gwynn

Ikea buys gig-economy platform TaskRabbit

BRANDS
Brands, bots and Bonin: Dmexco 2017 highlights
September 18, 2017
Simon Gwynn

Brands, bots and Bonin: Dmexco 2017 highlights

BRANDS
Oath: Forget being the third force... we want to be number one
September 14, 2017
Simon Gwynn

Oath: Forget being the third force... we want to be number one

MEDIA
Trinity Mirror in talks to buy Express from Richard Desmond
September 08, 2017
Simon Gwynn

Trinity Mirror in talks to buy Express from Richard Desmond

BRANDS
TalkTalk could quit mobile to focus on broadband
September 05, 2017
Simon Gwynn

TalkTalk could quit mobile to focus on broadband

AGENCY
Gruppo Campari strikes comprehensive deal with WPP
August 31, 2017
Simon Gwynn

Gruppo Campari strikes comprehensive deal with WPP

BRANDS
Sainsbury's presses pause on plans to buy Nisa
August 15, 2017
Simon Gwynn

Sainsbury's presses pause on plans to buy Nisa

BRANDS
Why Morrisons is firing on all cylinders by putting the Safeway brand at the centre of its convenience move
August 03, 2017
Kate Jones

Why Morrisons is firing on all cylinders by putting the Safeway brand at the centre of its convenience move

BRANDS
BT brings EE and Consumer under combined leadership
July 28, 2017
Simon Gwynn

BT brings EE and Consumer under combined leadership

AGENCY
Publicis Groupe's Arthur Sadoun: the chief executive is focused on transformation
July 05, 2017
Gemma Charles

Publicis' Sadoun comes out fighting after Cannes pullout attacks

BRANDS
Nike gets on board with Amazon as revenues grow
June 30, 2017
Simon Gwynn

Nike gets on board with Amazon as revenues grow

BRANDS
General Mills hires senior Coke marketer Pollard as global CMO
June 22, 2017
Simon Gwynn

General Mills hires senior Coke marketer Pollard as global CMO

BRANDS
Amazon's swoop for Whole Foods proves the value of physical retail is here to stay
June 19, 2017
Matthew Heath

Amazon's swoop for Whole Foods proves the value of physical retail is here to stay

AGENCY
Ogilvy PR pledges to bring media planning rigour to influencer work
June 01, 2017
Sam Burne James

Ogilvy PR pledges to bring media planning rigour to influencer work

MEDIA
Amazon adds live TV channels to Prime Video service
May 23, 2017
Simon Gwynn

Amazon adds live TV channels to Prime Video service

AGENCY
Huntington, Ralston-Good and Leonard trade theories on marrying art and science in advertising
May 19, 2017
Simon Gwynn

Huntington, Ralston-Good and Leonard trade theories on marrying art and science in advertising

BRANDS
Diageo CMO on successful partnerships and moving into non-alcoholic drinks
May 19, 2017
Simon Gwynn

Diageo CMO on successful partnerships and moving into non-alcoholic drinks

AGENCY
I'm coming out: I want the world to know we work direct with brands
May 15, 2017
Mike McGee

I'm coming out: I want the world to know we work direct with brands

AGENCY
Consulting or IT giant to buy big six ad group 'within next five years'
May 10, 2017
Gideon Spanier

Consulting or IT giant to buy big six ad group 'within next five years'

BRANDS
Vodafone on the hook for millions as it 'prepares to abandon pay-TV ambitions'
April 25, 2017
Simon Gwynn

Vodafone on the hook for millions as it 'prepares to abandon pay-TV ambitions'

AGENCY
Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's
April 21, 2017
Simon Gwynn

Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's

BRANDS
Lastminute.com teams up with Spotify to soundtrack travel adventures
April 20, 2017
Simon Gwynn

Lastminute.com teams up with Spotify to soundtrack travel adventures

BRANDS
When it comes to connected cars, brands need to learn to let go
March 06, 2017
Peter Knapp

When it comes to connected cars, brands need to learn to let go

AGENCY
Production houses still best for directors, Gehrig says
March 02, 2017
Brittaney Kiefer

Production houses still best for directors, Gehrig says

MEDIA
Shane Smith: the founder of Vice at MWC
March 01, 2017
Simon Gwynn

Vice boss Shane Smith hits out at media and mobile companies for 'road-blocking' progress

BRANDS
How auto makers and software companies will do battle for the soul of your car
February 28, 2017
Simon Gwynn

How auto makers and software companies will do battle for the soul of your car

AGENCY
Ad and media agencies are in danger of eating each other's lunch
February 20, 2017
Jeremy Lee

Ad and media agencies are in danger of eating each other's lunch

BRANDS
Unilever snubs Kraft Heinz over 'meritless' takeover bid
February 17, 2017
Simon Gwynn

Unilever snubs Kraft Heinz over 'meritless' takeover bid

AGENCY
Subway campaign offers cookies for cookies
February 15, 2017
Simon Gwynn

Subway campaign offers cookies for cookies

AGENCY
Karmarama follows acquisition by Accenture with appointment of experience chiefs
February 09, 2017
Simon Gwynn

Karmarama follows acquisition by Accenture with appointment of experience chiefs

AGENCY
WPP launches new health and wellness sub-holding company
February 06, 2017
Emily Tan

WPP launches new health and wellness sub-holding company

BRANDS
John Lewis customer director Inglis gets expanded role
January 27, 2017
Simon Gwynn

John Lewis customer director Inglis gets expanded role

BRANDS
Tesco announces merger with UK's largest wholesaler Booker Group
January 27, 2017
Simon Gwynn

Tesco announces merger with UK's largest wholesaler Booker Group

MEDIA
Guardian 'considers' launching tabloid format and printing deal with News UK
January 24, 2017
Omar Oakes

Guardian 'considers' launching tabloid format and printing deal with News UK

BRANDS
Asda launches Walmart Exchange ad platform in the UK
January 24, 2017
Simon Gwynn

Asda launches Walmart Exchange ad platform in the UK

BRANDS
Argos: former marketing director Stephen Vowles
December 21, 2016
Simon Gwynn

Top Argos marketer exits as Sainsbury's acquisition takes shape

MEDIA
Vice and Guardian team up for content partnership
December 08, 2016
Simon Gwynn

Vice and Guardian team up for content partnership

BRANDS
Co-operative Travel to disappear from high street as Thomas Cook confirms full takeover
December 06, 2016
Simon Gwynn

Co-operative Travel to disappear from high street as Thomas Cook confirms full takeover

AGENCY
Toyota account move points to the new agency integration
December 05, 2016
Jeremy Lee

Toyota account move points to the new agency integration

AGENCY
Harnessing digital disruption in a shrinking world
November 17, 2016
Nigel Vaz

Harnessing digital disruption in a shrinking world

BRANDS
Why Nintendo's Switch is a must-succeed launch
October 24, 2016
Rik Moore

Why Nintendo's Switch is a must-succeed launch

MEDIA
BT seeks to take full control of TV platform YouView
September 23, 2016
Simon Gwynn

BT seeks to take full control of TV platform YouView

AGENCY
Could a return to full-service behaviour improve collaboration?
September 19, 2016
Jason Dormieux

Could a return to full-service behaviour improve collaboration?

BRANDS
Dmexco: Julia Goldin and Michael Kassan
September 14, 2016
Simon Gwynn

Lego CMO: Put experience first and don't be a slave to the platform

BRANDS
How Nissan used 'intelligent marketing' to top the brand table at Rio
September 06, 2016
Daniele Schillaci, Nissan

How Nissan used 'intelligent marketing' to top the brand table at Rio

BRANDS
Thomas Cook: merging its digital and marketing functions
September 01, 2016
Shona Ghosh

Thomas Cook merges digital and marketing departments

BRANDS
What does the next 25 years have in store for the web? Ask Siri
August 24, 2016
Chris Constantine

What does the next 25 years have in store for the web? Ask Siri

AGENCY
Mark Lund: Everyone talks about integration, but we should all be doing it
August 19, 2016
Mark Lund

Mark Lund: Everyone talks about integration, but we should all be doing it

AGENCY
Why we must bring media and creative together
August 15, 2016
Paul Frampton

Why we must bring media and creative together

AGENCY
BT retains Group M and creates new media entity Team Connect
August 05, 2016
Simon Gwynn

BT retains Group M and creates new media entity Team Connect

BRANDS
Break down those silos and soon you'll be able to own a single customer experience
July 12, 2016
Nicholas Moore

Break down those silos and soon you'll be able to own a single customer experience

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HOT TOPICS
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Global buys Primesight and Outdoor Plus in stunning double deal
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September 20, 2018 Gideon Spanier

1 Global buys Primesight and Outdoor Plus in stunning double deal

Deal is estimated at between £200m and £220m.

Turkey of the Week: National Lottery's offensive ad shows advertising doesn't understand real people

2 Turkey of the Week: National Lottery's offensive ad shows advert...

KBS and Forsman & Bodenfors merge to form new global agency

3 KBS and Forsman & Bodenfors merge to form new global agency

Michael Roth talks to IPG board about potential CEO successors

4 Michael Roth talks to IPG board about potential CEO successors

Initiative dislodges Carat from £20m LV= media account

5 Initiative dislodges Carat from £20m LV= media account

6 Sky and Netflix partner for 'ultimate' on-demand TV package

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7 Tesco goes big on Britishness with discounter brand Jack's

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8 Campaign Big Awards shortlist announced

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9 Moneysupermarket parodies Thelma & Louise in final (final) spot ...

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10 Is Ogilvy following Moneysupermarket.com off a cliff?

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OOH 'boosts market share by a third', claims new Rapport and IPA study
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Share January 24, 2018 Alex Brownsell

1 OOH 'boosts market share by a third', claims new Rapport and IPA...

Out-of-home advertising can boost market share by more than a third, according to a new report written by marketing analyst Peter Field.

Why reinventing a brand is not about logos
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2 Why reinventing a brand is not about logos

Publicis merges shopper agencies under Arc brand
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3 Publicis merges shopper agencies under Arc brand

Consumers like 'real people' ads but prefer a laugh, research finds
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4 Consumers like 'real people' ads but prefer a laugh, research fi...

Jaguar Land Rover calls global media review and resumes online advertising
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5 Jaguar Land Rover calls global media review and resumes online a...

6 FT finds four in ten users will turn off ad-blockers just by bei...

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7 The big adland divide: culture vs collateral

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8 Bauer Media launches fourth national radio brand Hits Radio

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CASE STUDIES

AGENCY
How Bodyform revolutionised normality
September 17, 2018
Margaux Revol, Nicholas Hulley and Nadja Lossgott

How Bodyform revolutionised normality

AGENCY
How Cancer Research UK and Anomaly made it happen 'right now'
August 20, 2018
Stuart Smith

How Cancer Research UK and Anomaly made it happen 'right now'

AGENCY
Inside the TfL campaign to tackle unwanted sexual behaviour on public transport
July 31, 2018

Inside the TfL campaign to tackle unwanted sexual behaviour on public transport

AGENCY
How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery
July 27, 2018

How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery

AGENCY
How The Economist used 'the truth' to lure a new audience
July 25, 2018
Mark Cripps

How The Economist used 'the truth' to lure a new audience

AGENCY
How Vodafone and Ogilvy spoke to a younger generation with Voxi
July 23, 2018
Jon Tapper

How Vodafone and Ogilvy spoke to a younger generation with Voxi

BRANDS
How a simple insight helped BBC Asian Network become 100% relevant
July 04, 2018
Laurence Green

How a simple insight helped BBC Asian Network become 100% relevant

BRANDS
How Adidas embraced World Cup fever for its biggest UK football activation
World Cup
June 28, 2018
Yasmin Arrigo

How Adidas embraced World Cup fever for its biggest UK football activation

AGENCY
How Heineken and Publicis built brand success on big issues
June 27, 2018
Sol Ghafoor & Stuart Williams

How Heineken and Publicis built brand success on big issues

AGENCY
How Hostelworld challenged assumptions about Charlie Sheen - and hostels
June 13, 2018

How Hostelworld challenged assumptions about Charlie Sheen - and hostels