LATEST NEWS & ANALYSIS ON CONVERGENCE IN ADVERTISING & MARKETING

AGENCY
WPP's Mark Read on in-housing: Clients underestimate agency talent challenges

WPP's Mark Read on in-housing: Clients underestimate agency talent challenges

March 01, 2019
Omar Oakes
BRANDS
Thomas Cook makes combined senior marketing and comms role

Thomas Cook makes combined senior marketing and comms role

February 28, 2019
John Harrington
AGENCY
Unlimited launches in-housing offering for digital, creative and content

Unlimited launches in-housing offering for digital, creative and content

February 28, 2019
Omar Oakes
AGENCY
Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

February 15, 2019
Omar Oakes
AGENCY
Oliver and the rise of in-housing: Is it really cheaper, faster, better?

Oliver and the rise of in-housing: Is it really cheaper, faster, better?

February 12, 2019
Gideon Spanier
BRANDS
Starbucks to launch delivery on Uber Eats

Starbucks to launch delivery on Uber Eats

January 22, 2019
Simon Gwynn
AGENCY
Unlimited creates strategic alliance with German and Japanese agencies

Unlimited creates strategic alliance with German and Japanese agencies

January 15, 2019
Simon Gwynn
AGENCY
In-house or agency? It's not a binary decision

In-house or agency? It's not a binary decision

January 02, 2019
Daniel Gilbert
AGENCY
McCann Worldgroup unveils plan to relocate 1,200 staff to new Bishopsgate office

McCann Worldgroup unveils plan to relocate 1,200 staff to new Bishopsgate office

October 30, 2018
Simon Gwynn
AGENCY
Who's the daddy?

Who's the daddy?

August 06, 2018
Charles Vallance
AGENCY
When clients like Vodafone go in-house, agencies have an opportunity

When clients like Vodafone go in-house, agencies have an opportunity

July 27, 2018
Paul Hutchison
AGENCY
Horizontality is dead: What's next for agencies?

Horizontality is dead: What's next for agencies?

June 26, 2018
Aaron Goldman
AGENCY
Havas announces moves in CRM, events, performance marketing

Havas announces moves in CRM, events, performance marketing

June 22, 2018
Matthew Miller
AGENCY
BT is dancing to New Order in launch ad for BT Plus

BT is dancing to New Order in launch ad for BT Plus

June 08, 2018
Simon Gwynn
AGENCY
Unilever's Weed to agencies: shape up or get replaced

Unilever's Weed to agencies: shape up or get replaced

June 07, 2018
Simon Gwynn
AGENCY
Accenture is making us all take our eye off the ball

Accenture is making us all take our eye off the ball

May 22, 2018
Ian Millner
AGENCY
Jerry Buhlmann: Consultants are having an impact on ad industry, but not in media

Jerry Buhlmann: Consultants are having an impact on ad industry, but not in media

May 21, 2018
Gideon Spanier
AGENCY
Marketing Agencies Association successor signs back office deal with PRCA

Marketing Agencies Association successor signs back office deal with PRCA

May 09, 2018
Simon Gwynn
AGENCY
Does the Asda/Saatchi split offer lessons about bringing media and creative together?

Does the Asda/Saatchi split offer lessons about bringing media and creative together?

May 01, 2018
Gemma Charles
AGENCY
Ex-Channel 4 boss Abraham launches advertising and production company

Ex-Channel 4 boss Abraham launches advertising and production company

April 18, 2018
Claire Beale
AGENCY
Outsider unveils a new kind of production company to compete in sport

Outsider unveils a new kind of production company to compete in sport

April 17, 2018
Brittaney Kiefer
AGENCY
Johnny Hornby: our 'new model agency' is paying off but we need 'new model behaviours' too

Johnny Hornby: our 'new model agency' is paying off but we need 'new model behaviours' too

April 11, 2018
Gideon Spanier
AGENCY
It will take more than an agency all-star team for P&G's plan to come together

It will take more than an agency all-star team for P&G's plan to come together

April 11, 2018
Marc Nohr
AGENCY
Ex-Paddy Power mischief man: my choosy new ad agency will not pitch for clients

Ex-Paddy Power mischief man: my choosy new ad agency will not pitch for clients

April 04, 2018
Omar Oakes
MEDIA
Why media agencies will evolve away from online ad buying and towards consulting

Why media agencies will evolve away from online ad buying and towards consulting

March 26, 2018
Emily Tan
AGENCY
Accenture is bullish on digital marketing push, but avoids media which is declining 'significantly'

Accenture is bullish on digital marketing push, but avoids media which is declining 'significantly'

March 22, 2018
Gideon Spanier
AGENCY
McDonald's CEO defends role of account managers in Oystercatchers panel

McDonald's CEO defends role of account managers in Oystercatchers panel

March 14, 2018
Simon Gwynn
MEDIA
Reinventing adland for a programmatic age

Reinventing adland for a programmatic age

February 23, 2018
Thomas Jamet
MEDIA
Agencies can get back to basics by mastering simplicity in media

Agencies can get back to basics by mastering simplicity in media

January 29, 2018
Jem Lloyd-Williams
AGENCY
Digital skills shortage drives strong marketing and media M&A levels

Digital skills shortage drives strong marketing and media M&A levels

January 22, 2018
Alex Brownsell
AGENCY
Accenture juggernaut sets the pace in a marcomms sector ripe for disruption

Accenture juggernaut sets the pace in a marcomms sector ripe for disruption

January 22, 2018
Gideon Spanier
AGENCY
Dentsu Aegis Network boosts Merkle with acquisition of HelloWorld

Dentsu Aegis Network boosts Merkle with acquisition of HelloWorld

January 04, 2018
Simon Gwynn
MEDIA
Bye, bye Maxus: Lessons learnt from riding an agency rocket ship

Bye, bye Maxus: Lessons learnt from riding an agency rocket ship

December 18, 2017
Jen Smith
AGENCY
Co-op community choir delivers angelic renditions of Channel 4 theme tunes in pioneering partnership

Co-op community choir delivers angelic renditions of Channel 4 theme tunes in pioneering partnership

December 14, 2017
Simon Gwynn
BRANDS
Medialink's Kassan: the world's greatest marketer is Donald Trump

Medialink's Kassan: the world's greatest marketer is Donald Trump

November 09, 2017
Emily Tan
BRANDS
Unilever is buying the Tazo tea brand from Starbucks

Unilever is buying the Tazo tea brand from Starbucks

November 03, 2017
Simon Gwynn
AGENCY
How to 'make the internet great again'

How to 'make the internet great again'

October 02, 2017
Simon Gwynn
BRANDS
Ikea buys gig-economy platform TaskRabbit

Ikea buys gig-economy platform TaskRabbit

September 29, 2017
Simon Gwynn
BRANDS
Brands, bots and Bonin: Dmexco 2017 highlights

Brands, bots and Bonin: Dmexco 2017 highlights

September 18, 2017
Simon Gwynn
BRANDS
Oath: Forget being the third force... we want to be number one

Oath: Forget being the third force... we want to be number one

September 14, 2017
Simon Gwynn
MEDIA
Trinity Mirror in talks to buy Express from Richard Desmond

Trinity Mirror in talks to buy Express from Richard Desmond

September 08, 2017
Simon Gwynn
BRANDS
TalkTalk could quit mobile to focus on broadband

TalkTalk could quit mobile to focus on broadband

September 05, 2017
Simon Gwynn
AGENCY
Gruppo Campari strikes comprehensive deal with WPP

Gruppo Campari strikes comprehensive deal with WPP

August 31, 2017
Simon Gwynn
BRANDS
Sainsbury's presses pause on plans to buy Nisa

Sainsbury's presses pause on plans to buy Nisa

August 15, 2017
Simon Gwynn
BRANDS
Why Morrisons is firing on all cylinders by putting the Safeway brand at the centre of its convenience move

Why Morrisons is firing on all cylinders by putting the Safeway brand at the centre of its convenience move

August 03, 2017
Kate Jones
BRANDS
BT brings EE and Consumer under combined leadership

BT brings EE and Consumer under combined leadership

July 28, 2017
Simon Gwynn
AGENCY
Publicis Groupe's Arthur Sadoun: the chief executive is focused on transformation

Publicis' Sadoun comes out fighting after Cannes pullout attacks

July 05, 2017
Gemma Charles
BRANDS
Nike gets on board with Amazon as revenues grow

Nike gets on board with Amazon as revenues grow

June 30, 2017
Simon Gwynn
BRANDS
General Mills hires senior Coke marketer Pollard as global CMO

General Mills hires senior Coke marketer Pollard as global CMO

June 22, 2017
Simon Gwynn
BRANDS
Amazon's swoop for Whole Foods proves the value of physical retail is here to stay

Amazon's swoop for Whole Foods proves the value of physical retail is here to stay

June 19, 2017
Matthew Heath
AGENCY
Ogilvy PR pledges to bring media planning rigour to influencer work

Ogilvy PR pledges to bring media planning rigour to influencer work

June 01, 2017
Sam Burne James
MEDIA
Amazon adds live TV channels to Prime Video service

Amazon adds live TV channels to Prime Video service

May 23, 2017
Simon Gwynn
AGENCY
Huntington, Ralston-Good and Leonard trade theories on marrying art and science in advertising

Huntington, Ralston-Good and Leonard trade theories on marrying art and science in advertising

May 19, 2017
Simon Gwynn
BRANDS
Diageo CMO on successful partnerships and moving into non-alcoholic drinks

Diageo CMO on successful partnerships and moving into non-alcoholic drinks

May 19, 2017
Simon Gwynn
AGENCY
I'm coming out: I want the world to know we work direct with brands

I'm coming out: I want the world to know we work direct with brands

May 15, 2017
Mike McGee
AGENCY
Consulting or IT giant to buy big six ad group 'within next five years'

Consulting or IT giant to buy big six ad group 'within next five years'

May 10, 2017
Gideon Spanier
BRANDS
Vodafone on the hook for millions as it 'prepares to abandon pay-TV ambitions'

Vodafone on the hook for millions as it 'prepares to abandon pay-TV ambitions'

April 25, 2017
Simon Gwynn
AGENCY
Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's

Channel 4 and ITV make unprecedented expression of unity in fight against Alzheimer's

April 21, 2017
Simon Gwynn
BRANDS
Lastminute.com teams up with Spotify to soundtrack travel adventures

Lastminute.com teams up with Spotify to soundtrack travel adventures

April 20, 2017
Simon Gwynn
BRANDS
When it comes to connected cars, brands need to learn to let go

When it comes to connected cars, brands need to learn to let go

March 06, 2017
Peter Knapp
AGENCY
Production houses still best for directors, Gehrig says

Production houses still best for directors, Gehrig says

March 02, 2017
Brittaney Kiefer
MEDIA
Shane Smith: the founder of Vice at MWC

Vice boss Shane Smith hits out at media and mobile companies for 'road-blocking' progress

March 01, 2017
Simon Gwynn
BRANDS
How auto makers and software companies will do battle for the soul of your car

How auto makers and software companies will do battle for the soul of your car

February 28, 2017
Simon Gwynn
AGENCY
Ad and media agencies are in danger of eating each other's lunch

Ad and media agencies are in danger of eating each other's lunch

February 20, 2017
Jeremy Lee
BRANDS
Unilever snubs Kraft Heinz over 'meritless' takeover bid

Unilever snubs Kraft Heinz over 'meritless' takeover bid

February 17, 2017
Simon Gwynn
AGENCY
Subway campaign offers cookies for cookies

Subway campaign offers cookies for cookies

February 15, 2017
Simon Gwynn
AGENCY
Karmarama follows acquisition by Accenture with appointment of experience chiefs

Karmarama follows acquisition by Accenture with appointment of experience chiefs

February 09, 2017
Simon Gwynn
AGENCY
WPP launches new health and wellness sub-holding company

WPP launches new health and wellness sub-holding company

February 06, 2017
Emily Tan
BRANDS
John Lewis customer director Inglis gets expanded role

John Lewis customer director Inglis gets expanded role

January 27, 2017
Simon Gwynn
BRANDS
Tesco announces merger with UK's largest wholesaler Booker Group

Tesco announces merger with UK's largest wholesaler Booker Group

January 27, 2017
Simon Gwynn
MEDIA
Guardian 'considers' launching tabloid format and printing deal with News UK

Guardian 'considers' launching tabloid format and printing deal with News UK

January 24, 2017
Omar Oakes
BRANDS
Asda launches Walmart Exchange ad platform in the UK

Asda launches Walmart Exchange ad platform in the UK

January 24, 2017
Simon Gwynn
BRANDS
Argos: former marketing director Stephen Vowles

Top Argos marketer exits as Sainsbury's acquisition takes shape

December 21, 2016
Simon Gwynn
MEDIA
Vice and Guardian team up for content partnership

Vice and Guardian team up for content partnership

December 08, 2016
Simon Gwynn
BRANDS
Co-operative Travel to disappear from high street as Thomas Cook confirms full takeover

Co-operative Travel to disappear from high street as Thomas Cook confirms full takeover

December 06, 2016
Simon Gwynn
AGENCY
Toyota account move points to the new agency integration

Toyota account move points to the new agency integration

December 05, 2016
Jeremy Lee
AGENCY
Harnessing digital disruption in a shrinking world

Harnessing digital disruption in a shrinking world

November 17, 2016
Nigel Vaz
BRANDS
Why Nintendo's Switch is a must-succeed launch

Why Nintendo's Switch is a must-succeed launch

October 24, 2016
Rik Moore
MEDIA
BT seeks to take full control of TV platform YouView

BT seeks to take full control of TV platform YouView

September 23, 2016
Simon Gwynn
AGENCY
Could a return to full-service behaviour improve collaboration?

Could a return to full-service behaviour improve collaboration?

September 19, 2016
Jason Dormieux
BRANDS
Dmexco: Julia Goldin and Michael Kassan

Lego CMO: Put experience first and don't be a slave to the platform

September 14, 2016
Simon Gwynn
BRANDS
How Nissan used 'intelligent marketing' to top the brand table at Rio

How Nissan used 'intelligent marketing' to top the brand table at Rio

September 06, 2016
Daniele Schillaci, Nissan
BRANDS
Thomas Cook: merging its digital and marketing functions

Thomas Cook merges digital and marketing departments

September 01, 2016
Shona Ghosh
BRANDS
What does the next 25 years have in store for the web? Ask Siri

What does the next 25 years have in store for the web? Ask Siri

August 24, 2016
Chris Constantine
AGENCY
Mark Lund: Everyone talks about integration, but we should all be doing it

Mark Lund: Everyone talks about integration, but we should all be doing it

August 19, 2016
Mark Lund
AGENCY
Why we must bring media and creative together

Why we must bring media and creative together

August 15, 2016
Paul Frampton
AGENCY
BT retains Group M and creates new media entity Team Connect

BT retains Group M and creates new media entity Team Connect

August 05, 2016
Simon Gwynn
BRANDS
Break down those silos and soon you'll be able to own a single customer experience

Break down those silos and soon you'll be able to own a single customer experience

July 12, 2016
Nicholas Moore

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CASE STUDIES

BRANDS
Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019
Ben Bold
AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell
BRANDS
How Dorset Cereals' campsite takeovers took breakfast to another level

How Dorset Cereals' campsite takeovers took breakfast to another level

October 19, 2018
Kim Benjamin
BRANDS
How Hotpoint turned to Jamie Oliver for food waste mission

How Hotpoint turned to Jamie Oliver for food waste mission

October 10, 2018
Yasmin Arrigo
BRANDS
Why Bombay Sapphire used artists to inspire creativity through gin

Why Bombay Sapphire used artists to inspire creativity through gin

October 09, 2018
Kim Benjamin
AGENCY
How Bodyform revolutionised normality

How Bodyform revolutionised normality

September 17, 2018
Margaux Revol, Nicholas Hulley and Nadja Lossgott
AGENCY
How Cancer Research UK and Anomaly made it happen 'right now'

How Cancer Research UK and Anomaly made it happen 'right now'

August 20, 2018
Stuart Smith
AGENCY
Inside the TfL campaign to tackle unwanted sexual behaviour on public transport

Inside the TfL campaign to tackle unwanted sexual behaviour on public transport

July 31, 2018
AGENCY
How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery

How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery

July 27, 2018
AGENCY
How The Economist used 'the truth' to lure a new audience

How The Economist used 'the truth' to lure a new audience

July 25, 2018
Mark Cripps