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LATEST NEWS & ANALYSIS ON PROCUREMENT/AUDITING IN MARKETING & ADVERTISING

AGENCY

What role should procurement have in creative pitches?

What role should procurement have in creative pitches?

April 17, 2019

BRANDS

US and UK lead in programmatic media, but Germany and Japan among chasing pack

US and UK lead in programmatic media, but Germany and Japan among chasing pack

December 06, 2018

AGENCY

FBI probes media trading practices in the US

FBI probes media trading practices in the US

June 14, 2018

AGENCY

If the pitch process is broken, what is the alternative?

If the pitch process is broken, what is the alternative?

May 10, 2018

AGENCY

Most brands willing to work with agencies that refuse to pitch

Most brands willing to work with agencies that refuse to pitch

May 03, 2018

AGENCY

ISBA faces backlash over media agency framework

ISBA faces backlash over media agency framework

March 28, 2018

BRANDS

Marketers oblivious to rising costs and complexity, media agencies warn

Marketers oblivious to rising costs and complexity, media agencies warn

March 23, 2018

Daniel Farey-Jones

AGENCY

Oystercatchers to cull 'cumbersome' RFIs and chemistry meetings

Oystercatchers to cull 'cumbersome' RFIs and chemistry meetings

March 01, 2018

AGENCY

Dunnhumby on why 'heavy' buyers matter more than Byron Sharp says

Dunnhumby on why 'heavy' buyers matter more than Byron Sharp says

January 22, 2018

Adam Smith and Nick Blair

AGENCY

Advertising Week Europe: (left to right) Lodder, Eaves, Wilkins, Harrisson, Rayman

Ad agencies 'staring down barrel' of outcome-related payments

March 24, 2017

AGENCY

WPP: chief executive Martin Sorrell

WPP drawn into US Department of Justice investigation

December 19, 2016

MEDIA

Media pitches dominated by price yield the wrong conversation

Media pitches dominated by price yield the wrong conversation

November 11, 2016

Paul Frampton

MEDIA

'Pay for performance' can be a win-win for brand and agency

September 14, 2016

Alain Portmann, House of Kaizen

AGENCY

The cost of advertising: ISBA/Arc study reveals adland's commercial trends

The cost of advertising: ISBA/Arc study reveals adland's commercial trends

August 22, 2016

Sonoo Singh

AGENCY

PBR is risky but worthwhile

PBR is risky but worthwhile

August 18, 2016

AGENCY

Should brands use a 'Big Four' firm to audit their agency?

Should brands use a 'Big Four' firm to audit their agency?

July 19, 2016

Gideon Spanier

AGENCY

MediaCom chief warns advertiser e-auctions treat agencies like 'vendors'

MediaCom chief warns advertiser e-auctions treat agencies like 'vendors'

July 13, 2016

AGENCY

'Conflicted' media auditors come under fire from Sorrell

'Conflicted' media auditors come under fire from Sorrell

July 07, 2016

AGENCY

Clients and media agencies must end mistrust with new code of practice

Clients and media agencies must end mistrust with new code of practice

July 04, 2016

Graham Brown

AGENCY

Will agency fee erosion 'kill the sector'?

Will agency fee erosion 'kill the sector'?

June 13, 2016

AGENCY

Marketers urged to fight procurement on agency fees

Marketers urged to fight procurement on agency fees

June 02, 2016

HOT TOPICS

Campaign Jobs

A view from Dave Trott: We don't need strategists, we need planners

January 14, 2021 Dave Trott

1 A view from Dave Trott: We don't need strategists, we need plann...

2 Dentsu axes Vizeum brand

Oatly mocks dairy-loving dads in debut TV campaign

3 Oatly mocks dairy-loving dads in debut TV campaign

Icaro Doria, CCO, Hill Holliday

4 Hill Holliday hires Icaro Doria as chief creative officer

Getty Images

5 Philips puts $300 million global integrated account up for bid

6 The Ad Contrarian: How adtech helped to radicalise the US

7 TikTok surges past Facebook in average monthly time spent per us...

8 You & Mr Jones raises $260 million, hires NBA’s Paulette Forte a...

9 PHD raids Essence for new CEO

10 Lucky Generals appoints MD

RECOMMENDED

Chris Foster leaves Publicis Groupe US for Y&R Asia

Chris Foster leaves Publicis Groupe US for Y&R Asia

We don't need 'new' models, we need more brilliant work

We don't need 'new' models, we need more brilliant work

Ties that bind: How business dynasties create brand opportunities

Disrupting the disruptors: Brand lessons from the US presidential campaign

How to stage a creative comeback

How to stage a creative comeback

CASE STUDIES

AGENCY

Currys PC World found the perfect pitch for young headphone buyers

Currys PC World found the perfect pitch for young headphone buyers

April 07, 2020

AGENCY

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

January 30, 2020

Ben Bold

Carlsberg embraces the trolls and admits it was 'probably' not the best

Carlsberg embraces the trolls and admits it was 'probably' not the best

November 29, 2019

Matthew Chapman

Viva la Vulva was built around one central insight: most women are embarrassed of their vulva

Premium

In praise of the vulva: Bodyform and AMV used creativity to subvert shame

November 01, 2019

Sara Spary

Baseball's successful pitch to UK sports fans

Premium

Baseball's successful pitch to UK sports fans

October 04, 2019

Yorkshire Tea got some proper celebrity glitz to take on rivals

Premium

Yorkshire Tea got some proper celebrity glitz to take on rivals

September 06, 2019

Ben Bold

BRANDS

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Premium

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019

Ben Bold

AGENCY

KFC: A very fcking clever campaign

Premium

KFC: A very fcking clever campaign

November 21, 2018

BRANDS

How Dorset Cereals' campsite takeovers took breakfast to another level

How Dorset Cereals' campsite takeovers took breakfast to another level

October 19, 2018

Kim Benjamin

BRANDS

How Hotpoint turned to Jamie Oliver for food waste mission

How Hotpoint turned to Jamie Oliver for food waste mission

October 10, 2018