LATEST NEWS & ANALYSIS ON PROCUREMENT/AUDITING IN MARKETING & ADVERTISING

AGENCY
What role should procurement have in creative pitches?

What role should procurement have in creative pitches?

April 17, 2019
Omar Oakes
BRANDS
US and UK lead in programmatic media, but Germany and Japan among chasing pack

US and UK lead in programmatic media, but Germany and Japan among chasing pack

December 06, 2018
Omar Oakes
AGENCY
FBI probes media trading practices in the US

FBI probes media trading practices in the US

June 14, 2018
Gideon Spanier
AGENCY
If the pitch process is broken, what is the alternative?

If the pitch process is broken, what is the alternative?

May 10, 2018
Alex Brownsell
AGENCY
Most brands willing to work with agencies that refuse to pitch

Most brands willing to work with agencies that refuse to pitch

May 03, 2018
Alex Brownsell
AGENCY
ISBA faces backlash over media agency framework

ISBA faces backlash over media agency framework

March 28, 2018
Gideon Spanier
BRANDS
Marketers oblivious to rising costs and complexity, media agencies warn

Marketers oblivious to rising costs and complexity, media agencies warn

March 23, 2018
Daniel Farey-Jones
AGENCY
Oystercatchers to cull 'cumbersome' RFIs and chemistry meetings

Oystercatchers to cull 'cumbersome' RFIs and chemistry meetings

March 01, 2018
Alex Brownsell
AGENCY
Dunnhumby on why 'heavy' buyers matter more than Byron Sharp says

Dunnhumby on why 'heavy' buyers matter more than Byron Sharp says

January 22, 2018
Adam Smith and Nick Blair
AGENCY
Advertising Week Europe: (left to right) Lodder, Eaves, Wilkins, Harrisson, Rayman

Ad agencies 'staring down barrel' of outcome-related payments

March 24, 2017
Omar Oakes
AGENCY
WPP: chief executive Martin Sorrell

WPP drawn into US Department of Justice investigation

December 19, 2016
Shona Ghosh
MEDIA
Media pitches dominated by price yield the wrong conversation

Media pitches dominated by price yield the wrong conversation

November 11, 2016
Paul Frampton
MEDIA
'Pay for performance' can be a win-win for brand and agency

'Pay for performance' can be a win-win for brand and agency

September 14, 2016
Alain Portmann, House of Kaizen
AGENCY
The cost of advertising: ISBA/Arc study reveals adland's commercial trends

The cost of advertising: ISBA/Arc study reveals adland's commercial trends

August 22, 2016
Sonoo Singh
AGENCY
PBR is risky but worthwhile

PBR is risky but worthwhile

August 18, 2016
Claire Beale
AGENCY
Should brands use a 'Big Four' firm to audit their agency?

Should brands use a 'Big Four' firm to audit their agency?

July 19, 2016
Gideon Spanier
AGENCY
MediaCom chief warns advertiser e-auctions treat agencies like 'vendors'

MediaCom chief warns advertiser e-auctions treat agencies like 'vendors'

July 13, 2016
Gideon Spanier
AGENCY
'Conflicted' media auditors come under fire from Sorrell

'Conflicted' media auditors come under fire from Sorrell

July 07, 2016
Gideon Spanier
AGENCY
Clients and media agencies must end mistrust with new code of practice

Clients and media agencies must end mistrust with new code of practice

July 04, 2016
Graham Brown
AGENCY
Will agency fee erosion 'kill the sector'?

Will agency fee erosion 'kill the sector'?

June 13, 2016
Staff
AGENCY
Marketers urged to fight procurement on agency fees

Marketers urged to fight procurement on agency fees

June 02, 2016
Kate Magee

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CASE STUDIES

AGENCY
Currys PC World found the perfect pitch for young headphone buyers

Currys PC World found the perfect pitch for young headphone buyers

April 07, 2020
Jennifer Small
The Information
AGENCY
Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

Old-school art and digital disruption unite for Airbnb's 'Night at the Louvre'

January 30, 2020
Ben Bold
The Information
Carlsberg embraces the trolls and admits it was 'probably' not the best

Carlsberg embraces the trolls and admits it was 'probably' not the best

November 29, 2019
Matthew Chapman
The Information
Viva la Vulva was built around one central insight: most women are embarrassed of their vulva

In praise of the vulva: Bodyform and AMV used creativity to subvert shame

November 01, 2019
Sara Spary
The Information
Baseball's successful pitch to UK sports fans

Baseball's successful pitch to UK sports fans

October 04, 2019
Kim Benjamin
The Information
Yorkshire Tea got some proper celebrity glitz to take on rivals

Yorkshire Tea got some proper celebrity glitz to take on rivals

September 06, 2019
Ben Bold
The Information
BRANDS
Helping the nation fall back in love with Cadbury via 'Mum's birthday'

Helping the nation fall back in love with Cadbury via 'Mum's birthday'

February 26, 2019
Ben Bold
The Information
AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell
BRANDS
How Dorset Cereals' campsite takeovers took breakfast to another level

How Dorset Cereals' campsite takeovers took breakfast to another level

October 19, 2018
Kim Benjamin
BRANDS
How Hotpoint turned to Jamie Oliver for food waste mission

How Hotpoint turned to Jamie Oliver for food waste mission

October 10, 2018
Yasmin Arrigo