LATEST NEWS & ANALYSIS ON TECHNOLOGY STRATEGY

BRANDS
US and UK lead in programmatic media, but Germany and Japan among chasing pack

US and UK lead in programmatic media, but Germany and Japan among chasing pack

December 06, 2018
Omar Oakes
AGENCY
Welcome to the new age of mankind: the age of story-living

Welcome to the new age of mankind: the age of story-living

November 12, 2018
Sarah Golding
BRANDS
Amazon's private-label ambitions 'increase the case for investing in brand-building'

Amazon's private-label ambitions 'increase the case for investing in brand-building'

October 26, 2018
Simon Gwynn
BRANDS
Social closes in on search as most popular method of researching brands

Social closes in on search as most popular method of researching brands

October 25, 2018
Simon Gwynn
AGENCY
How can the ad industry be so dumb when it comes to artificial intelligence?

How can the ad industry be so dumb when it comes to artificial intelligence?

October 04, 2018
Omar Oakes
BRANDS
Meet the Pernod Ricard marketing team squeezing tech into cups, bottles and shelves

Meet the Pernod Ricard marketing team squeezing tech into cups, bottles and shelves

October 01, 2018
Simon Gwynn
BRANDS
Twitter follows Facebook in share price plunge as monthly active users fall

Twitter follows Facebook in share price plunge as monthly active users fall

July 27, 2018
Simon Gwynn
MEDIA
Facebook, Google, Microsoft, and Twitter launch 'Download Your Data' for users

Facebook, Google, Microsoft, and Twitter launch 'Download Your Data' for users

July 23, 2018
Babar Khan Javed
AGENCY
Fortnite has 125 million players - so are we looking in the wrong places for our audiences?

Fortnite has 125 million players - so are we looking in the wrong places for our audiences?

July 19, 2018
Yelena Gaufman
MEDIA
Omnicom Media Group launches marketing and insights platform

Omnicom Media Group launches marketing and insights platform

July 13, 2018
Babar Khan Javed
MEDIA
Channel 4 to test AI-powered adtech that places ads within a show's context

Channel 4 to test AI-powered adtech that places ads within a show's context

July 04, 2018
Emily Tan
AGENCY
IPG's potential investment in Acxiom may influence WPP's decision to keep Kantar

IPG's potential investment in Acxiom may influence WPP's decision to keep Kantar

July 02, 2018
Emily Tan
BRANDS
Tesco trials cash-free store at new head-office collaboration zone

Tesco trials cash-free store at new head-office collaboration zone

June 29, 2018
Simon Gwynn
MEDIA
JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media

JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media

June 13, 2018
Emily Tan
AGENCY
How IBM and Unilever's blockchain project could scale to affect the entire media industry

How IBM and Unilever's blockchain project could scale to affect the entire media industry

June 06, 2018
Emily Tan
AGENCY
Accenture and Karmarama: use blockchain to 'tell a progressive story' about your brand

Accenture and Karmarama: use blockchain to 'tell a progressive story' about your brand

June 06, 2018
Simon Gwynn
AGENCY
Code-phrases on Siri and four more things brands should know about from Apple's WWDC 2018

Code-phrases on Siri and four more things brands should know about from Apple's WWDC 2018

June 05, 2018
Gracie Page
AGENCY
P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'

P&G's Pritchard: Seize back control of data, reinvent marketing and stop 'annoying the hell out of people'

May 25, 2018
Emily Tan
AGENCY
Here's how Publicis Groupe's AI-powered solution Marcel will look and work

Here's how Publicis Groupe's AI-powered solution Marcel will look and work

May 24, 2018
Emily Tan
AGENCY
It doesn't have to be this way

It doesn't have to be this way

May 22, 2018
Craig Mawdsley
BRANDS
Sainsbury's Mark Given: sometimes voice tech just makes people's lives more complicated

Sainsbury's Mark Given: sometimes voice tech just makes people's lives more complicated

May 21, 2018
Simon Gwynn
BRANDS
Why banking is having its Brewdog moment

Why banking is having its Brewdog moment

May 15, 2018
Howard Pull
BRANDS
How the world's first Twitter bot helped London's commuters on the go

How the world's first Twitter bot helped London's commuters on the go

May 10, 2018
Staff
BRANDS
Tom Goodwin: brands need to do more than 'gestural innovation' if they want to evolve

Tom Goodwin: brands need to do more than 'gestural innovation' if they want to evolve

May 09, 2018
Emily Tan
AGENCY
The top R/GA Venture Studio start-ups for brands and retailers

The top R/GA Venture Studio start-ups for brands and retailers

May 04, 2018
Emily Tan and Georgina Brazier
AGENCY
Digitas' Chris Clarke joins new consultancy that helps brands build ethics into design

Digitas' Chris Clarke joins new consultancy that helps brands build ethics into design

May 02, 2018
Emily Tan
MEDIA
Always on digital? My arse!

Always on digital? My arse!

May 01, 2018
Phil Georgiadis
BRANDS
John Lewis seeks the next big thing in health and wellbeing for incubator programme JLAB

John Lewis seeks the next big thing in health and wellbeing for incubator programme JLAB

April 26, 2018
Simon Gwynn
AGENCY
Should we kill the free social media model?

Should we kill the free social media model?

April 23, 2018
Gracie Page
BRANDS
Google's new video ad format doesn't need YouTube

Google's new video ad format doesn't need YouTube

April 23, 2018
Babar Khan Javed
AGENCY
Why Google's claims about audio transcription matter for marketing

Why Google's claims about audio transcription matter for marketing

April 19, 2018
Babar Khan Javed
BRANDS
Now TV builds 'hyper-realistic' humanoid robot for Season Two of Westworld

Now TV builds 'hyper-realistic' humanoid robot for Season Two of Westworld

April 18, 2018
Simon Gwynn
AGENCY
The future: technology in retail

The future: technology in retail

April 16, 2018
Andy Feasey
Accenture: Brands need 'living marketing' to survive the digital icebergs ahead

Accenture: Brands need 'living marketing' to survive the digital icebergs ahead

April 10, 2018
John Zealley
AGENCY
Accenture: brands are only just waking up to importance and 'complexity' of personalised content

Accenture: brands are only just waking up to importance and 'complexity' of personalised content

April 06, 2018
Gideon Spanier
AGENCY
Is trust in the Facebook brand irrevocably damaged in the eyes of consumers?

Is trust in the Facebook brand irrevocably damaged in the eyes of consumers?

March 28, 2018
Emily Tan
BRANDS
Marketers oblivious to rising costs and complexity, media agencies warn

Marketers oblivious to rising costs and complexity, media agencies warn

March 23, 2018
Daniel Farey-Jones
BRANDS
Sorry Zuckerberg would 'love to see' ad transparency regulation and responds with plan

Sorry Zuckerberg would 'love to see' ad transparency regulation and responds with plan

March 22, 2018
Babar Khan Javed
AGENCY
Diageo and R/GA reveal how Guinness rediscovered its experimental spirit

Diageo and R/GA reveal how Guinness rediscovered its experimental spirit

March 21, 2018
Simon Gwynn
AGENCY
Ebay advertising boss: media agencies laid the ground for their own demise

Ebay advertising boss: media agencies laid the ground for their own demise

March 21, 2018
Simon Gwynn
BRANDS
Enough of brand safety, what about the safety of real people?

Enough of brand safety, what about the safety of real people?

March 20, 2018
Jay Rajdev
BRANDS
The fast-growing femtech market will truly peak when it's just 'tech'

The fast-growing femtech market will truly peak when it's just 'tech'

March 19, 2018
Tracey Follows
BRANDS
L'Oréal expands into tech with the acquisition of beauty AR and AI company

L'Oréal expands into tech with the acquisition of beauty AR and AI company

March 16, 2018
Emily Tan
AGENCY
SXSW: What it will take to turn London into the world's smartest city

SXSW: What it will take to turn London into the world's smartest city

SXSW
March 15, 2018
Doug Baker
BRANDS
John Lewis CIO: forget incremental updates, retailers need a total tech reset to survive

John Lewis CIO: forget incremental updates, retailers need a total tech reset to survive

March 14, 2018
Emily Tan
BRANDS
Accenture Interactive chosen as innovation partner for Disney

Accenture Interactive chosen as innovation partner for Disney

March 06, 2018
Emily Tan
BRANDS
Ecommerce agency predicts 'automated and service-driven' future

Ecommerce agency predicts 'automated and service-driven' future

March 06, 2018
Emily Tan
AGENCY
LSU and e3 merge to form Great State

LSU and e3 merge to form Great State

March 06, 2018
Emily Tan
BRANDS
Google launches 'speed scorecard' to help brands advertise on mobile

Google launches 'speed scorecard' to help brands advertise on mobile

March 02, 2018
Babar Khan Javed
MEDIA
Have we reached the limits of mobile innovation?

Have we reached the limits of mobile innovation?

February 28, 2018
Ben Phillips
BRANDS
Facebook's new enthusiasm for human connection offers lessons for all marketers

Facebook's new enthusiasm for human connection offers lessons for all marketers

February 26, 2018
Philip Almond
AGENCY
What trends should marketers watch out for at Mobile World Congress?

What trends should marketers watch out for at Mobile World Congress?

February 23, 2018
Emily Tan
AGENCY
Santander, Boden, Adobe and Econsultancy on data, customer experience and design

Santander, Boden, Adobe and Econsultancy on data, customer experience and design

February 21, 2018
Emily Tan
BRANDS
Flirting but no commitment: why social platforms failed to pick up Premier League rights

Flirting but no commitment: why social platforms failed to pick up Premier League rights

February 14, 2018
Joe Weston
AGENCY
Nine start-ups join R/GA's second IoT Venture Studios programme

Nine start-ups join R/GA's second IoT Venture Studios programme

February 12, 2018
Emily Tan
AGENCY
Five (more) reasons for everyone to fear Amazon

Five (more) reasons for everyone to fear Amazon

February 12, 2018
Fern Miller
AGENCY
Why the days of the 'format factory' are numbered

Why the days of the 'format factory' are numbered

February 12, 2018
Charles Vallance
AGENCY
How Gordon's used location-based targeting for selling G&T to 20,000 delayed commuters

How Gordon's used location-based targeting for selling G&T to 20,000 delayed commuters

February 07, 2018
Emily Tan
AGENCY
Tribal Worldwide London restructures to challenge the consultancies

Tribal Worldwide London restructures to challenge the consultancies

February 05, 2018
Emily Tan
MEDIA
Why it's time to get real about kids and tech fears

Why it's time to get real about kids and tech fears

February 02, 2018
Nicki Sprinz
BRANDS
Google's Android Security Center

Google expelled 700,000 apps in 2017

February 01, 2018
Babar Khan Javed
BRANDS
Australian startup Airtasker to take on Taskrabbit in London after raising £19m

Australian startup Airtasker to take on Taskrabbit in London after raising £19m

January 30, 2018
Emily Tan
AGENCY
Carrefour Group appoints Publicis.Sapient for global e-commerce transformation

Carrefour Group appoints Publicis.Sapient for global e-commerce transformation

January 23, 2018
Emily Tan
MEDIA
Google: slow mobile pages will hurt your ranking

Google: slow mobile pages will hurt your ranking

January 18, 2018
Babar Khan Javed
MEDIA
Nielsen to start measuring UK ad performance on YouTube's mobile app

Nielsen to start measuring UK ad performance on YouTube's mobile app

January 17, 2018
Emily Tan
BRANDS
CES 2018: Artificial intelligence needs to get to know you better

CES 2018: Artificial intelligence needs to get to know you better

January 12, 2018
I-Hsien Sherwood
BRANDS
Samsung at CES: the company has showcased a start-up initiative at the event

The 'designer's eye' view on CES 2018

January 11, 2018
Matthew Cockerill
BRANDS
Should brands for over-18s avoid Snapchat altogether?

Should brands for over-18s avoid Snapchat altogether?

January 10, 2018
Simon Gwynn
BRANDS
Diageo pulls all ads from Snapchat

Diageo pulls all ads from Snapchat

January 03, 2018
Simon Gwynn
BRANDS
Marriott to be first advertiser to use Echo outdoor ad technology

Marriott to be first advertiser to use Echo outdoor ad technology

December 21, 2017
Simon Gwynn
AGENCY
Publicis' NextTECHnow has paired start-ups with its clients 100 times in the UK

Publicis' NextTECHnow has paired start-ups with its clients 100 times in the UK

December 11, 2017
Emily Tan
BRANDS
Sara Bennison calls on marketers to combat hateful comments on social media

Sara Bennison calls on marketers to combat hateful comments on social media

December 04, 2017
Simon Gwynn
BRANDS
Former Tesco CMO Tim Mason: I can't say for sure Amazon will still be around in 20 years

Former Tesco CMO Tim Mason: I can't say for sure Amazon will still be around in 20 years

December 01, 2017
Simon Gwynn
AGENCY
Why it's time for less bullshit and more build shit

Why it's time for less bullshit and more build shit

November 28, 2017
Dylan Williams
BRANDS
Nine key themes retail marketers need to know about in 2018

Nine key themes retail marketers need to know about in 2018

November 23, 2017
Matt Truman
BRANDS
What Lego has learnt from building a social network for kids

What Lego has learnt from building a social network for kids

November 20, 2017
Emily Tan
AGENCY
Thoughts on AI, mixed reality and diversity from Web Summit

Thoughts on AI, mixed reality and diversity from Web Summit

November 16, 2017
Sam Carrington and Francisco Jordao
BRANDS
The changing relationship between human and car makes marketing more important than ever

The changing relationship between human and car makes marketing more important than ever

November 14, 2017
Daniele Schillaci
BRANDS
Google reveals cloud marketing tie-up with Salesforce

Google reveals cloud marketing tie-up with Salesforce

November 07, 2017
Simon Gwynn
BRANDS
The arrival of the iPhone X marks the dawn of a new (augmented) reality

The arrival of the iPhone X marks the dawn of a new (augmented) reality

November 03, 2017
Kate Taylor Tett
BRANDS
Lovefilm may be dead, but physical media will outlive all of us

Lovefilm may be dead, but physical media will outlive all of us

October 31, 2017
Steve Oliver
AGENCY
Chatbot start-up raises €32m in funding and other tech news you may have missed

Chatbot start-up raises €32m in funding and other tech news you may have missed

October 27, 2017
Emily Tan
BRANDS
Why GDPR should usher in a new era of marketing excellence

Why GDPR should usher in a new era of marketing excellence

October 26, 2017
Jim Conning
BRANDS
McDonald's: delivery is giving us access to a new set of customers

McDonald's: delivery is giving us access to a new set of customers

October 24, 2017
Simon Gwynn
BRANDS
Google is beating Facebook on mobile advertising because it is winning on search across every front

Google is beating Facebook on mobile advertising because it is winning on search across every front

October 20, 2017
Emily Tan
AGENCY
Audi launches contextual roadside out of home campaign

Audi launches contextual roadside out of home campaign

October 19, 2017
Simon Gwynn
BRANDS
The future of digital is biological

The future of digital is biological

October 18, 2017
Emily Tan
AGENCY
Innovate UK partners with R/GA for second round of IoT Venture Studio

Innovate UK partners with R/GA for second round of IoT Venture Studio

October 12, 2017
Emily Tan
BRANDS
Coke global customer director: We've fallen into the trap of giving consumers a faster horse

Coke global customer director: We've fallen into the trap of giving consumers a faster horse

October 12, 2017
Simon Gwynn
BRANDS
The five golden rules of programmatic for brands

The five golden rules of programmatic for brands

October 11, 2017
Gawain Owen
BRANDS
It's the technology, stupid: why Domino's slice keeps getting bigger

It's the technology, stupid: why Domino's slice keeps getting bigger

October 10, 2017
Ray Fowler
BRANDS
Tesco: voice is already changing the way people shop online

Tesco: voice is already changing the way people shop online

October 10, 2017
Simon Gwynn
BRANDS
Dyson has opened floodgates for automotive overhaul and Amazon could soon follow suit

Dyson has opened floodgates for automotive overhaul and Amazon could soon follow suit

October 06, 2017
Peter Knapp
AGENCY
How to 'make the internet great again'

How to 'make the internet great again'

October 02, 2017
Simon Gwynn
BRANDS
Wine brand 19 Crimes uses AR to make 19th century convicts come to life

Wine brand 19 Crimes uses AR to make 19th century convicts come to life

October 02, 2017
Simon Gwynn
BRANDS
Uber: Labour's Rebecca Long-Bailey is not a fan

Plans for a socialist Uber and Deliveroo revealed by Labour

September 26, 2017
Gemma Charles
BRANDS
Coca-Cola signs first 'virtual athlete' in latest Fifa game

Coca-Cola signs first 'virtual athlete' in latest Fifa game

September 22, 2017
Simon Gwynn
BRANDS
Brands, bots and Bonin: Dmexco 2017 highlights

Brands, bots and Bonin: Dmexco 2017 highlights

September 18, 2017
Simon Gwynn
BRANDS
Bonin Bough: mobile has become society's crystal meth

Bonin Bough: mobile has become society's crystal meth

September 14, 2017
Simon Gwynn
BRANDS
BMW connected cars will not sell data for in-car ads

BMW connected cars will not sell data for in-car ads

September 14, 2017
Matthew Chapman
BRANDS
Marc Pritchard: we're at the starting line of the next wave of brand building

Marc Pritchard: we're at the starting line of the next wave of brand building

September 13, 2017
Simon Gwynn
BRANDS
Amazon signals earthquake for grocery industry by cutting prices at Whole Foods

Amazon signals earthquake for grocery industry by cutting prices at Whole Foods

August 25, 2017
Simon Gwynn
BRANDS
Why UK marketing tech startup People.io is calling on brands to let go of their data

Why UK marketing tech startup People.io is calling on brands to let go of their data

August 11, 2017
Simon Gwynn
BRANDS
John Lewis gives boost to female entrepreneurs in JLAB's class of 2017

John Lewis gives boost to female entrepreneurs in JLAB's class of 2017

August 01, 2017
Simon Gwynn
BRANDS
McDonald's CEO: 'We're behaving like a leadership brand'

McDonald's CEO: 'We're behaving like a leadership brand'

July 26, 2017
Simon Gwynn
BRANDS
How many bitcoins for a bath bomb? Lush is now accepting cryptocurrency

How many bitcoins for a bath bomb? Lush is now accepting cryptocurrency

July 13, 2017
Simon Gwynn
BRANDS
Santander InnoVentures invests in UK-tech companies Pixoneye and Curve

Santander InnoVentures invests in UK-tech companies Pixoneye and Curve

July 12, 2017
Emily Tan

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CASE STUDIES

AGENCY
KFC: A very fcking clever campaign

KFC: A very fcking clever campaign

November 21, 2018
Alex Brownsell
BRANDS
How Dorset Cereals' campsite takeovers took breakfast to another level

How Dorset Cereals' campsite takeovers took breakfast to another level

October 19, 2018
Kim Benjamin
BRANDS
How Hotpoint turned to Jamie Oliver for food waste mission

How Hotpoint turned to Jamie Oliver for food waste mission

October 10, 2018
Yasmin Arrigo
BRANDS
Why Bombay Sapphire used artists to inspire creativity through gin

Why Bombay Sapphire used artists to inspire creativity through gin

October 09, 2018
Kim Benjamin
AGENCY
How Bodyform revolutionised normality

How Bodyform revolutionised normality

September 17, 2018
Margaux Revol, Nicholas Hulley and Nadja Lossgott
AGENCY
How Cancer Research UK and Anomaly made it happen 'right now'

How Cancer Research UK and Anomaly made it happen 'right now'

August 20, 2018
Stuart Smith
AGENCY
Inside the TfL campaign to tackle unwanted sexual behaviour on public transport

Inside the TfL campaign to tackle unwanted sexual behaviour on public transport

July 31, 2018
AGENCY
How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery

How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery

July 27, 2018
AGENCY
How The Economist used 'the truth' to lure a new audience

How The Economist used 'the truth' to lure a new audience

July 25, 2018
Mark Cripps
AGENCY
How Vodafone and Ogilvy spoke to a younger generation with Voxi

How Vodafone and Ogilvy spoke to a younger generation with Voxi

July 23, 2018
Jon Tapper