LATEST NEWS & ANALYSIS ON ADVERTISING'S CRISIS OF TRUST

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Let's not waste our Hidden Persuaders moment

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Twitter begins bot purge

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How to fight mobile app spoofing

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Facebook Messenger search is turning up risqué results

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How to solve the conundrum of Google

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YouTube advertisers, are you feeling lucky today?

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It's a question of trust. Or is it?

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It's time for a global standard on ad fraud

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Secrets to a steady (client-agency) relationship

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Should more media owners disclose agency rebates?

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Dentsu to abandon its 1951 'devil' rules

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The great media agency transparency debate

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Media agencies must face up to trust issue

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Marketers face trust, power and skills gaps, say academics

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Dentsu overbilling controversy deepens

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Welcome to the trust economy

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WFA urges advertisers to take action over ad fraud

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L'Oréal hails skin tone (and gender) diversity in foundation campaign
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1 L'Oréal hails skin tone (and gender) diversity in foundation cam...

L'Oréal Paris has launched a major campaign, #YoursTruly, to promote its new True Match Foundation range - a set of 23 shades that the brand says matches 98% of skin tones across all ethnicities.

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