The Thinkboxes, our bi-monthly awards scheme in association with Thinkbox, recognise the UK’s most creative TV advertising. Chosen by The Thinkbox Academy, they celebrate the best of the best – inspiring ads that make the most of the medium.

You can watch all the winners and shortlisted ads right here, as well as hear from the marketers and agencies who made the winning commercials. 

The March/April 2022 Thinkboxes

Winner and Shortlist

The January/February 2022 Thinkboxes

Winner and shortlist


The November/December 2021 Thinkboxes

Winner and shortlist

Previous Thinkboxes winners and shortlists

Buff bears lift TV creativity award for IKEA

Pick of the bunch: 5 ads carving the way this Autumn

Rising to the remit: C4’s “Super.Human.” wins gold for TV creativity

An autumn harvest of TV’s top ads

Raising the bar: Guinness and AMV BBDO win TV creativity prize

The top 5 TV ads of early summer

Hotstepper swagger bags TV creativity award for Lucozade

The best TV ads to send us blinking out of lockdown into the sunlight

Macmillan's warriors stir creatives to donate TV award

Laura Jordan Bambach on TV ads to kickstart 2021

Creatives treat Tesco to TV award for 'No Naughty List'

The 5 ads giving hope and humanity to a bleak year

Amazon Alexa ad commands respect in TV creativity award

Laurence Green & Lovisa Silburn: this Autumn's best TV ads

AA’s remotely-directed puppetry steals the show in TV creativity award

Ben Middleton's summer TV ad reviews

Cadbury's message of post-lockdown hope wins TV creativity prize

5 top ads that are offering hope for a brighter future

McDonald's bags TV creativity prize

The top 5 TV ads helping us discover what's possible

Department for Education scores top marks for TV creativity

Seriousness, style and fast-food humour: 5 top TV ads

Ikea sweeps up TV creativity award

Creatives to vote on these 5 TV-topping Christmas ads

Love it or hate it? Marmite can help you decide

The perfect elements for an award-winning TV ad

On the money: how Lotto hit the jackpot this month

Lotto wins the jackpot in TV creativity award

The 5 best TV ads of the moment

How Virgin Trains used humour to bring their customer service to life

Virgin Trains' speeding chair comes in first in TV creativity award

The 5 best TV ads of the moment

Behind the bar: How Sipsmith crafts the perfect gin

Mr Swan takes top TV creativity prize

The TV ads that get Stu Outhwaite-Noel's blood pumping

Read all about it: how The Times and Sunday Times got animals into Parliament

Animal magic wins TV creativity prize for The Times and Sunday Times

Saatchi's Rose on the 5 best TV ads of the moment

What it's like to work on John Lewis's biggest ad of the year

TV creatives gift Adam & Eve/DDB a Thinkboxes win

John Lewis/Waitrose's "Bohemian Rhapsody" wins creatives' vote

The five best TV ads of the moment

Under the bonnet: The making of Audi's "Escape"

Audi scores an Easy win in TV creativity award

Epic and funny are back! Chaka Sobhani on the latest Thinkboxes shortlist

Behind the scenes: Oasis and The Corner on coming together

"Togetherness" makes Oasis a purposeful Thinkboxes winner

Rob Fletcher savours the bite in the Thinkboxes shortlist

Under the sheets: how Ikea's "Ghosts" came to life

Mother's "Ghosts" wins Thinkboxes Award for Ikea

Thinkboxes shortlist forces The Red Brick Road's Matt Davis to reappraise

Nothing beats Nike in the January/February Thinkboxes

Laura Jordan Bambach: the TV that makes me feel lucky (and guilty)

On set: How M&S and Grey brought Paddington film to TV

Grey brings Thinkboxes Award home for Marks & Spencer

What warmed Trevor Robinson's heart this Christmas?

BBH's "Clowns" for Audi drives off with Thinkboxes Award

Thinkboxes winner July/ August 2017

The Thinkboxes shortlist July/August 2017

Thinkboxes winner May/June 2017

The Thinkboxes shortlist: May/June 2017

Thinkboxes winner March/April 2017: GiffGaff

The Thinkboxes shortlist: March/April 2017

Thinkboxes winner January/February 2017: Sport England

The Thinkboxes shortlist: January/February 2017

Thinkboxes winner November/December 2016: John Lewis

The Thinkboxes: November/December 2016 shortlist

Thinkboxes winner September/October 2016: Maltesers

The Thinkboxes: September/October 2016 shortlist