The Thinkboxes, our bi-monthly awards scheme in association with Thinkbox, recognise the UK’s most creative TV advertising. Chosen by The Thinkbox Academy, they celebrate the best of the best – inspiring ads that make the most of the medium.

You can watch all the winners and shortlisted ads right here, as well as hear from the marketers and agencies who made the winning commercials. 

The Sept/Oct 2023 Thinkboxes


The July/August 2023 Thinkboxes

Winner and shortlist

The May/June 2023 Thinkboxes

Winner and shortlist

Previous Thinkboxes winners and shortlists

Vanish’s moving mini-doc wins TV creativity award

TV’s spring shoots

McDonald’s raises eyebrows and scoops TV creativity award

TV’s winter warmers

Havas wins TV creativity award for Asda

TV’s festive ad crackers

VCCP’s cow “with great hair” wins TV creativity award for Virgin Media

A harvest of top TV ads

EE's "Not Her Problem" wins TV creativity award

TV’s top summer ad goodies

CALM's "The last photo" wins TV creativity award

TV creativity award goes to the correct place

4 TV ads to put a spring in your step

“Epic” Disney+ ad triumphs in TV creativity awards

The best TV ads of 2022 (so far)

How Amazon Prime Video’s cinematic ad created a TV hit

TV’s top festive treats

Buff bears lift TV creativity award for IKEA

Pick of the bunch: 5 ads carving the way this Autumn

Rising to the remit: C4’s “Super.Human.” wins gold for TV creativity

An autumn harvest of TV’s top ads

Raising the bar: Guinness and AMV BBDO win TV creativity prize

The top 5 TV ads of early summer

Hotstepper swagger bags TV creativity award for Lucozade

The best TV ads to send us blinking out of lockdown into the sunlight

Macmillan's warriors stir creatives to donate TV award

Laura Jordan Bambach on TV ads to kickstart 2021

Creatives treat Tesco to TV award for 'No Naughty List'

The 5 ads giving hope and humanity to a bleak year

Amazon Alexa ad commands respect in TV creativity award

Laurence Green & Lovisa Silburn: this Autumn's best TV ads

AA’s remotely-directed puppetry steals the show in TV creativity award

Ben Middleton's summer TV ad reviews

Cadbury's message of post-lockdown hope wins TV creativity prize

5 top ads that are offering hope for a brighter future

McDonald's bags TV creativity prize

The top 5 TV ads helping us discover what's possible

Department for Education scores top marks for TV creativity

Seriousness, style and fast-food humour: 5 top TV ads

Ikea sweeps up TV creativity award

Creatives to vote on these 5 TV-topping Christmas ads

Love it or hate it? Marmite can help you decide

The perfect elements for an award-winning TV ad

On the money: how Lotto hit the jackpot this month

Lotto wins the jackpot in TV creativity award

The 5 best TV ads of the moment

How Virgin Trains used humour to bring their customer service to life

Virgin Trains' speeding chair comes in first in TV creativity award

The 5 best TV ads of the moment

Behind the bar: How Sipsmith crafts the perfect gin

Mr Swan takes top TV creativity prize

The TV ads that get Stu Outhwaite-Noel's blood pumping

Read all about it: how The Times and Sunday Times got animals into Parliament

Animal magic wins TV creativity prize for The Times and Sunday Times

Saatchi's Rose on the 5 best TV ads of the moment

What it's like to work on John Lewis's biggest ad of the year

TV creatives gift Adam & Eve/DDB a Thinkboxes win

John Lewis/Waitrose's "Bohemian Rhapsody" wins creatives' vote

The five best TV ads of the moment

Under the bonnet: The making of Audi's "Escape"

Audi scores an Easy win in TV creativity award

Epic and funny are back! Chaka Sobhani on the latest Thinkboxes shortlist

Behind the scenes: Oasis and The Corner on coming together

"Togetherness" makes Oasis a purposeful Thinkboxes winner

Rob Fletcher savours the bite in the Thinkboxes shortlist

Under the sheets: how Ikea's "Ghosts" came to life

Mother's "Ghosts" wins Thinkboxes Award for Ikea

Thinkboxes shortlist forces The Red Brick Road's Matt Davis to reappraise

Nothing beats Nike in the January/February Thinkboxes

Laura Jordan Bambach: the TV that makes me feel lucky (and guilty)

On set: How M&S and Grey brought Paddington film to TV

Grey brings Thinkboxes Award home for Marks & Spencer

What warmed Trevor Robinson's heart this Christmas?