Trends
Visual search: The natural evolution in how we search for information
Visual search is expected to be one of the dominant themes at this week's Dmexco 2018 in Cologne. Why does...
The secret to brand success with voice? Look no further than Batman's butler Alfred
Brands have been advised to serve consumers in the manner of a "utopian personal butler" in IAB UK's first major...
Have we reached peak empowerment in marketing to women?
Rachel Pashley, the author of New Female Tribes, lifts the lid on smashing stereotypes and the power of 'Female Capital'....
Why mainstream is a mainstay: the power of mass-market brands in uncertain times
In a complex and confusing era, mass-market brands provide a rare touchpoint for shared understanding, a lens through which consumers...
WPP threatens to pull Sorrell's £20m bonus if he wins MediaMonks bid
WPP is also bidding for Dutch agency MediaMonks, pitting the group against its former chief executive, Sir Martin Sorrell.
IPG's potential investment in Acxiom may influence WPP's decision to keep Kantar
Reports that Interpublic Group may be looking to acquire US data company Acxiom's marketing solutions business for a reported $2.2bn...
Uber may have their London licence back, but their business model lies in pieces
Uber has regained their licence to operate in London, albeit on a 15-month probation, but the director of Furthr doesn't...
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PODCASTS
1 Mick Mahoney joins list of senior Ogilvy departures as turmoil c...
Ogilvy UK chief creative officer is following Emma de la Fosse, Charlie Rudd and Clare Donald out of the door as the fallout from its restructure continues.
1 OOH 'boosts market share by a third', claims new Rapport and IPA...
Out-of-home advertising can boost market share by more than a third, according to a new report written by marketing analyst Peter Field.
