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BRANDS

Why mainstream is a mainstay: the power of mass-market brands in uncertain times

In a complex and confusing era, mass-market brands provide a rare touchpoint for shared understanding, a lens through which consumers...

BRANDS

Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate

The Economist's Big Debate around the power of the big tech players which involved Facebook, Unilever, and UM grew heated...

MEDIA

Omnicom: 'All our major clients have blockchain officers, we have to be equipped'

Blockchain is the technology that so far answers the most questions put forward by clients, Omnicom Media Group's chief executive...

BRANDS

Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge

The answer is to work only with influencers who are genuine and are part of your brand story, said top...

BRANDS

Unilever pledges not to work with follower-buying influencers and calls on industry to follow suit

Unilever's chief marketing officer, Keith Weed, will announce at the Cannes Lions Festival today that Unilever will not work with...

AGENCY

R/GA London wins top honours as Campaign Tech Awards 2018's agency of the year

Thanks in large part to its work with Google on Searching for Syria, R/GA London is Campaign Tech Awards 2018...

MEDIA

JCDecaux's programmatic trading platform launch seen as a 'catalyst' for outdoor media

JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh (pronounced View), that has the potential to be a catalyst...

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1 Behind the Havas pen that lets you tune in on the sly

The World Cup may be over so it's now safe for Havas to reveal the secret piece of tech it created that allowed football fans to listen to the tournament in meetings and at work without their colleagues ever knowing.

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