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Trends

BRANDS

The key ad trends driving the in-car commerce boom

Cars are now digital platforms in their own right and offer a rich environment for advertisers.

AGENCY

The first brand you think about shouldn't be yours - but your consumer's

It’s time for marketers to focus less on how we tell a brand’s story and more on how 'generation identity'...

AGENCY

Only one top UK agency reveals ethnicity pay gap in BLM audit

BLM Adland Audit reveals that pay gap data has yet to be widely collated.

AGENCY

Mummy, what did you do in the great Covid crisis?

The hyper-masculine, triumphalist rhetoric surrounding the 'great return to the office' risks killing women’s creative careers and wastes the opportunity...

BRANDS

Three post-pandemic Gen Z behaviour trends to watch

How are young people adapting to the post-Covid world?

BRANDS

We need to talk about social media

Social has a troubled relationship with mental well-being but there are steps it can make to combat this.

AGENCY

Never mind in-housing; tried out-housing?

A regime in which clients regularly work from their agencies' offices could have significant benefits.

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