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Trends

BRANDS

Visual search: The natural evolution in how we search for information

Visual search is expected to be one of the dominant themes at this week's Dmexco 2018 in Cologne. Why does...

BRANDS

The secret to brand success with voice? Look no further than Batman's butler Alfred

Brands have been advised to serve consumers in the manner of a "utopian personal butler" in IAB UK's first major...

AGENCY

Have we reached peak empowerment in marketing to women?

Rachel Pashley, the author of New Female Tribes, lifts the lid on smashing stereotypes and the power of 'Female Capital'....

BRANDS

Why mainstream is a mainstay: the power of mass-market brands in uncertain times

In a complex and confusing era, mass-market brands provide a rare touchpoint for shared understanding, a lens through which consumers...

AGENCY

WPP threatens to pull Sorrell's £20m bonus if he wins MediaMonks bid

WPP is also bidding for Dutch agency MediaMonks, pitting the group against its former chief executive, Sir Martin Sorrell.

AGENCY

IPG's potential investment in Acxiom may influence WPP's decision to keep Kantar

Reports that Interpublic Group may be looking to acquire US data company Acxiom's marketing solutions business for a reported $2.2bn...

BRANDS

Uber may have their London licence back, but their business model lies in pieces

Uber has regained their licence to operate in London, albeit on a 15-month probation, but the director of Furthr doesn't...

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The death of the World Cup

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OOH 'boosts market share by a third', claims new Rapport and IPA study
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1 OOH 'boosts market share by a third', claims new Rapport and IPA...

Out-of-home advertising can boost market share by more than a third, according to a new report written by marketing analyst Peter Field.

PARTNER CONTENT

AGENCY

What is it like to work in B2B marketing?

AGENCY
MEDIA

4 ways to innovate