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BRANDS

How brands can embrace Pantone's Colour of the Year 2018

The colour institute has released its annual Colour of the Year, but will brands adopt its vibrant tone?

BRANDS

John Lewis customer experience chief: 'No silver bullet' to changing face of retail

John Lewis's "experimental" approach to in-store experiences has gradually made it bolder, customer experience director Peter Cross told Campaign, as...

BRANDS

Navigating the shift from conspicuous consumption to selfless shopping

Younger consumers are viewing products and services in different ways to previous generations. Brands' innovation efforts need to recognise that...

AGENCY

Why face is the future

As another week passes, we draw another step closer towards global face culture, says the Futuremade founder.

AGENCY

Does digital productivity need a reset?

In the rush to proclaim the power of automated intelligence and big data, are the creative industries glossing over the...

BRANDS

Xenia Tchoumi: how to influence the influencers

As a UN Ambassador, digital feminist and a fashion influencer with over 8 million fans, Xenia Tchoumi believes having a...

BRANDS

Transforming the self is step one to changing advertising for the better

There are few things more transformative than changing the way we view ourselves.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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