08.30 Registration and morning refreshments
09:20 Chair’s opening remarks
09:25 So what is TV anyway?
Hear industry experts share their personal take on what TV is in just 5 mins
- How do we define TV and how might this look in the future?
- How much does this definition vary across the industry?
- Do we need to be more flexible in our definition of TV?
09:40 The battle for screen time, what is the optimum mix for TV advertisers?
- With the rise of OTT services, are streaming services a threat to the TV landscape?
- How can we foster collaboration rather than competition with these platforms?
- What will the future of TV consumption look like?
Gareth George, head of media and planning,
Tiana Odavic, head of media, UK and Ireland, H&M
Ed Duncan, head of brand and consumer advertising, Smart Energy
10:20 TV perceptions: How does the industry view on TV align with the consumer’s view?
- How has the way we define TV evolved and has the consumer's view evolved in the same way?
- How can we align advertising to the changes in viewer consumption and TV delivery?
- With consumer shifting viewer behaviours, do we need to expand our definition of TV?
Matt Hill, research and planning director, Thinkbox
10:40 Cutting through the noise in an age of ad blocking and skipping
- As viewers shift towards ad free spaces, how can we maintain their attention?
- What creative solutions are advertisers using to ensure they are being noticed?
- What are the implications of these ad blocking technologies and how has it changed the attention economy?
Emma Godwin, lead media and campaign planning manager,
Amy Butterworth, media manager, Tesco
11:00 Morning refreshments and networking
11:30: Case study: Aligning new innovations with linear TV advertising
11:30 Case study: The power of TV advertising: How it can be used to boost start-ups
Sheena Amin, director, UKTV Ventures
12:00: 'Live TV is dead, the future is addressable'
Oxford style debate
In this heated debate you will hear from two opposing perspectives on where the future of TV lies. The two sides will argue “for” and “against” addressable TV replacing linear
- How will the introduction of more targeted TV advertising influence spend?
- Is more programmatic buying the future and can it replace the mass reach of linear?
Harry Harcus, UK managing director, Finecast
12:30 Creative partnerships: How is branded content changing our work?
- What do audiences expect from brands?
- How can media owners, brands and content producers work together to create value for audiences and ourselves?
- How can branded content create a more seamless integrated ad experience?
Donna Tipping, deputy director, marketing and brand, The Stroke Association
13:15 Addressable TV: Coming together is a beginning; Keeping together is progress; Working together is success
- Operators and broadcasters: what is the framework to success?
- Partners: what are the toolsets to success?
- Knowledge sharing: the industry needs experts to navigate addressable
Jamie Caras, senior regional director & head of commercial strategy: UK & Ireland, Freewheel
13:30 Lunch and networking
14:30 Mastering Measurement: What are advertisers asking for?
- With multiple ways of buying TV and reaching consumers, how can we effectively measure across TV?
- What are the challenges and how does TV measurement need to evolve?
- What effect will more platform agnostic measurement systems have on advertisers' media plans?
Sam Taylor, head of commercial marketing,
Direct Line Group
Chris Ladd, senior advertising, media and campaign manager, Nationwide
Lisa Walker, head of media and sponsorship, Vodafone
Joe Cox, senior media strategy manager, O2
Nick Ashley, head of media and campaign planning, Tesco
15:10 Cross platform measurement: The Project Dovetail Journey
- Exploring the progress in Project Dovetail and where it is headed
- How updates in this area will affect the way we measure and prove the value of TV
- What the future holds in terms of more platform agnostic measurement tools
Justin Sampson, chief executive, BARB
15:30 Afternoon refreshments and networking
The Future of TV
16:00: The future of addressable TV
- Exploring the rapidly changing fragmented TV landscape and how viewer behaviour is changing
- The opportunities to tailor messages to certain segments within an audience
- In what circumstances would you use addressable TV and what does success look like?
Jakob Nielson, chief executive officer, Finecast
16:20 Shifting from a TV plan to a holistic AV plan
- The future of TV is connected, multi-channel and multi-platform, but how can the industry make this shift?
- How can digital be used to complement and enhance TV rather than oppose?
- What strategy will be needed for success in this new landscape?
Marian Holties, marketing director, international, Peloton
16:40 Media buying: Future proofing the buying process
- What are broadcasters doing to evolve their technologies and enable more streamlined planning and buying?
- How will TV adapt to provide a more agile buying process to compete with other mediums?
- How will the broadcaster/advertiser relationship evolve to enable this process?
Claire Heys, Director, brand partnerships and content, ITV
16:55 Chair's closing remarks
17:00 Close of conference and networking drinks
*Agenda subject to change