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Agenda
09:50 Chair’s opening remarks
10:00 State of Play: What are the effects of lockdown and changing viewing behaviours?
- Exploring the effects of lockdown on the TV buying process, the perception of TV and viewing habits
- Examining the role TV played in delivering sensitive messaging and the effect this might have on consumer perception
- As one of the main sources of messaging during lockdown, what effect will this have on the future of TV?
Matt Hill, Research and Planning Director, Thinkbox
10:20 Session Break
10:35 Panel discussion: The power of TV in times of disruption
- Exploring how TV was used to provide relief and create unity over lockdown
- How has this time changed consumer perception of TV and its benefits or uses?
- Examining the role TV played in delivering sensitive messaging
11:00 Session Break
11:50 New ways of working: Creativity and production over lockdown
- Exploring the effect of the drastic and sudden increase in home working on TV advertising
- Has this opened the door to more global collaboration that didn't seem possible before?
- Working with faster cycles and adapting to a more fluid way of working between client, creatives and production
Sergio Lopez, Chief Production Officer, McCann Worldgroup
12:20 Networking Lunch
13:20 Case study: Connecting TV to your wider media plan
- Exploring what TV strategy will be needed for success in the multi-channel multi-platform future of TV
- How can digital be used to complement and support traditional TV rather than oppose?
- Connecting your TV advertising to your wider marketing activity
Joseph Cox, Senior Media Strategy Manager, O2
13:45 Session Break
13:55 Case Study: Measuring success in TV advertising
- Understanding what measurement solution is right for you
- How to measure the total value of your investment in TV
- Will the new ways of buying TV affect measurement?
James Burton Lee, Head of Customer Acquisition,
David Lloyd Leisure
Matt Bushby, UK Marketing Director,
Just Eat
Harry Harcus, Managing Director,
Finecast
James Smith, Managing Director,
The Kite Factory
14:20 Session Break
15:00 Case study: The power of creative TV partnerships
Cheryl Calverly, CEO,
Eve Sleep
Ben Middleton, CCO & Co-Founder,
Creature London
16:00 Session Break
16:10 Panel discussion - The future of TV: Has disruption made the industry more agile?
Olaf van Gerwen, Co-founder and Global Creative Director,
Chuck Studios
Martin Radford, Business Director, Sponsorship and Media,
Ebiquity
16:50 Chair’s closing remarks
16:55 Close of conference
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