Speakers

Zach Jordan

Head of Media Strategy & Planning, The HEINEKEN Company


Zach leads media strategy & planning at Heineken UK, where he is responsible for delivering plans across their full portfolio of brands including Birra Moretti, Strongbow, Beavertown & Inch’s. Alongside brand planning, he leads their portfolio wide performance campaigns. Prior to joining Heineken in 2019, Zach worked as an agency media planner across a number of categories including finance, motors & travel. He’s passionate about innovation & effectiveness.

David Amodio

Deputy Head of Digital Innovation and 4Studio, Channel 4


David oversees sales across Channel 4’s on-demand business, and it’s social arm 4Studio as well as developing 4Sales innovation strategy. He is responsible for delivering revenue across All 4 and 4Sales third-party video business. During his time at C4 he has successfully launched a number of products including Europe’s first programmatic broadcaster platform Premium Video Exchange (PVX) which later became M4RKETS; as well as ENG4GE, All 4’s ad innovation suite which offers advertisers the opportunity to personalise campaigns and deliver data led creative; and C4’s Advanced Data Suite which includes BRANDM4TCH All 4’s data matching product. More recently David has taken on responsibility for C4’s social branded entertainment and social monetisation business 4Studio.

Previously, David oversaw 4Sales creative strategy and in 2016 launched PL4Y, 4Sales creative arm which works with brands to deliver award winning work.

Before Channel 4, David spent 5yrs at Haymarket Media Group, where he ran the sales team across Campaign and Mediaweek.

Matt Hill

Director of Research & Planning, Thinkbox


Prior to joining Thinkbox in 2015 Matt worked at Channel 5, heading up their Planning & Insight team and representing the broadcaster at the BARB board. Prior to C5 he had roles at Attentional.

Patrick Morrell

Director, Partnerships EMEA at The Trade Desk


Patrick is Director of Inventory and Partnerships in EMEA, where he is responsible for developing and strengthening relationships between The Trade Desk and key players such as broadcasters and media agencies. Prior to The Trade Desk, Patrick spent eight years at Channel 4 where he led agency investment and specialised in driving revenue growth in both linear and video on demand. Before that, he worked in a variety of sales and trading-focused roles. Patrick is a prominent voice within the adtech industry, regularly contributing thought leadership to key trade publications and at industry events.

Jacob Dubbins

Co-founder, Conscious Advertising Network (CAN)


Jake is the co-founder of the Conscious Advertising Network, and co-founder managing director of Media Bounty, a creative social media agency with a conscience. Jake is a passionate advocate of business as a driver of social good. He advises clients as diverse as Bodyform, method, ecover and The Meatless Farm on using social to drive long-term brand growth. Media Bounty has funded the purchase of nearly 700 acres of critically threatened habitat through World Land Trust and the agency team volunteer for environmental, homeless and social cohesion charities.

Amir Ali

Chief Innovation and Strategy Manager, Mitchells & Butlers


Amir works as an internal consultant for Mitchells & Butlers, helping the company develop innovative food products and brands that capture the imagination of customers extremely competitive categories. His work in category analysis and food trend hunting guides the menu strategy and allows the company to develop successful products driven by consumer insight.

Amir literally grew up in catering – he started helping in the family business at the age of seven and developed an innate understanding of the way food works that set the path for his future career. He joined Mitchells & Butlers in 2010 after selling the ethical food company he set up in 2002 when sustainability and Good Food were still niches. Before that, he worked as a chef in several Michelin Stared restaurants across the country including La Trompette, in London La Auberge du la, in Hertfordshire and Olive Branch in Rutland

Amir’s diverse set of skills comes from a wonderfully varied work experience and education – a journey he went on because he lived with undiagnosed ADHD and Dyslexia for more than 40 years. Having started work early, he left school without any real qualifications and eventually managed to return to A levels as a mature student. Amir currently as a mental heath Ambassador with the Burnt Chef project, a non profit that raises awareness and helps to reduce stigma, helps those who work in the hospitality industry and is available as a pro bono consultant to help marketers in the Food industry to make better content and fewer faux pas when in it comes to cultural appropriation/sensitivity and inclusion and diversity in Advertising.

Rita Batshon

Head of Brand and Content, Stroke Association


It was serendipity when a brand role came up at the Stroke Association – an ideal job where Rita could combine her knowledge of brand with her close family experience to stroke. Starting out as Brand Manager, she now heads up the Brand and Content Team, championing the significance of good brand health and quality creative.

Rita began her career in brand 16 years ago, working in client services at CDT Design and Conran Design Group where she managed clients such as Cancer Research UK and Visa Europe. Her client-side experience includes brand roles at Australia Post and the Carbon Trust. She graduated in Melbourne, Australia with an Associate Diploma in Business-Advertising and a Bachelor of Media Arts.

Rob Edwards

Head of Media & Digital for Arla Foods UK


Arla Foods are a Global Dairy co-operative, owned by 9,700 farmers of which circa 2,300 are British Farmers

The UK’s #1 Dairy which includes brands such as Lurpak, Anchor and Cravendale milk, currently ranked 18th in the Grocer’s top 100 brands (with Lurpak at 15).

Over twenty years of experience in the media and agency field, Rob heads up the UK’s internal digital agency, responsible for all digital media strategy and activation across fourteen UK brands, as well as the newly formed internal creative agency The Barn.

Previously Rob worked across media titles such as, The Guardian, Bauer Media and Global Radio, whilst also spending time in independent agencies in the UK.

Richard Warren

Director, Marketing Communications, Lloyds Banking Group


Richard started his career working in advertising at Publicis and Chiat/Day in London before moving to Kirshenbaum & Bond, New York to run the Snapple account. In 2000 Richard founded DLKW as Director of Strategy, which grew to become the UK’s largest independent agency, before merging with Lowe in 2010. During this time he won three IPA Effectiveness Gold Awards.

In 2017 Richard moved into media as Managing Director of Lloyds Banking Group’s media agency GreenhouseGroupM. And then in 2018 he moved across to Lloyds Banking Group, as Director, Marketing Communications, working across Lloyds Bank, Halifax, Bank of Scotland and Scottish Widows.

Justin Sampson

Chief Executive, BARB


Justin is Chief Executive of BARB, which has launched multiple-screen audience ratings and commissioned contracts until 2029 in recent years.

He started his career in commercial radio and was Managing Director of the Radio Advertising Bureau from 1999-2004. Justin left RAB to join ITV, where he was responsible for relationships with advertisers and trade marketing strategy.

As UK Managing Director of AGB Nielsen, he had experience of being a contractor to BARB before going on to work at Kantar on the post-merger integration of TNS. Immediately prior to joining BARB, Justin was Executive Chairman of ICM Group, a full-service research agency.

Dan Cullen-Shute

CEO & Co-Founder, Creature


Dan started his career as a grad at Ogilvy, then spent nigh on a decade at DLKW, running business in the automotive, financial, charity, public information and entertainment sectors, before spending a quick 18 months running Nokia’s digital advertising globally at glue Isobar. He founded Creature in 2011, and has led the business ever since. He is a member of the Forbes Agency Council, sits on the IPA Council and Membership Committee, and in 2014 founded Le Cure, a cancer charity that has raised nearly £2m for the Royal Marsden Hospital. A proud working dad, Dan is a fierce advocate of the value of flexible working, and of making advertising an industry the world wants to work in: along with the rest of the Creature team, he is quietly - and, often, not so quietly - determined to leave the industry better than he found it.

Cheryl Calverley

CMO, eve sleep


Cheryl made the leap from breakdowns to beds in 2018 as she moved from the Automobile Association (‘The AA’) to eve sleep, the European sleep wellness brand, first as CMO and more latterly as CEO. Her time at the AA saw her progress to Marketing Director and spawn a really quite remarkable singing baby along the way. Prior to that, her early career was in FMCG, where she coaxed, corralled and challenged a range of ‘love or hate’ brands, such as Marmite, Pot Noodle, Peperami and Axe (Lynx for the Brits amongst us) to growth, before heading over to the exciting world of frozen foods with Birdseye Iglo group. No, really, she did find the annual pea harvest quite exciting…. Her motto? ‘Standing on the shoulders of giants’.

Bobi Carley

Head of Media/Inclusion Lead, ISBA


Bobi leads ISBA's TV & Video strategy, helping to drive industry change on key advertiser issues within the TV, video and wider media landscape. She is also a strong inclusion advocate leading ISBAs inclusion Network.

Previously to ISBA, Bobi led the AV and partnership team at the7stars; served as a Non-Exec Director for Red Brick Road, and was UK Commercial Director of The Walt Disney Company from 2010 to 2017. Her early career years were spent at Sky and Viacom.

Ben Newbury

Senior Brand Manager, Bettys & Taylors of Harrogate


A proud & proper North Easterner and former sales account manager who, unlocked a passion for distinctive marketing which delivers long term impact. As the Marketing Lead for Yorkshire Tea I am focused on how the brand grows, delivering the long-term, global marketing strategies and leading implementation across the full marketing mix, whilst remaining true to our brand personality and challenger brand approach.

Lucas Bergmans

Group Brand Director, Cazoo


Lucas is currently Group Brand Director at Cazoo, a used car start-up founded in early 2019 with a mission to transform the way people buy used cars in the UK and Europe. Cazoo floated on the NYSE in August 2021 and is now valued at over $6bn and has recently launch in France and Germany. Lucas spent the first 15 years of his Marketing career on major FMCG brands such as Old El Paso, Haagen-Dazs, Heineken and Pepsi. The last six years have been spent in brand leadership roles at MoneySuperMarket, Aviva and now Cazoo.

Lois Wright

Brand Marketing Manager for Premier Inn, Whitbread


With over 10 years’ experience, Lois began by cutting her teeth at Goodstuff Communications, wearing many hats whilst there. From media planning and buying to new business pitches, account management and strategy, working across different clients such as House of Fraser and Secret Escapes, spanning brand building to performance marketing over the years.

In 2017, leaving agency life (and beer trolleys) behind to become Premier Inn’s in-house advertising and media specialist, Lois now spearheads the investment strategy for multi-million pound brand campaigns, leads the owned and paid brand comms whilst steering the brand marketing measurement agenda within the business. In 2021, she helped launch Premier Inn’s first brand multi-channel campaign since 2018 ‘From booking to bed’ which won YouGov’s ad of the month for highest uplift in Ad Awareness of any brand in the UK, supercharging the brand’s recovery after a minor blip… a pandemic…

Sam Tomlinson

Partner, PwC


Sam set up and leads PwC’s multi-award-winning Marketing & Media Assurance team. Our services cover customer insight, marketing transformation and effectiveness, media assurance (media audits), audience reporting, and campaign delivery, all underpinned by data privacy and ethics.

In the past two years we have published a pioneering study into programmatic advertising, delivered a report for the Advertising Association on the drivers of UK ad export success, verified audience data for broadcasters and publishers, undertaken hundreds of media audits across the globe, run a major media agency pitch across 40+ markets, and publicly verified campaign delivery for addressable TV and digital out-of-home. Our team is also responsible for the 6-monthly IAB/PwC 'Digital Adspend Study' in the UK. In 2021 Sam was recognised as one of Campaign’s '40 Over 40' influential figures in UK media.

Vanni Cataldi

Head of Marketing, Europe, Mizkan Euro


Vanni has got more than 10 years’ experience in marketing working across Bluechip and SME. He is a true believer in work that find the sweet spot between brand, consumer and social-cultural insight. Throughout his career been responsible for the rejuvenation of some of the most beloved British brand such as Colman’s, Marmite and Branston across comms and innovation. He has also been leading the way with new brand launch in the Food & Drink category to tap into growing consumer trends.

Sam Taylor

Head of Commercial Marketing, Direct Line Group


As Head of Commercial Marketing, Sam is responsible for performance marketing, commercial planning, improving trading capabilities and boosting operational effectiveness for DLG’s brands.

Since joining the company in 2013, Sam has successfully transformed the Group’s Trading Operating Model and overseen growth across the portfolio (Direct Line, Green Flag and Churchill) amidst tough industry headwinds. The unique knowledge and experience in strategic brand and commercial marketing that he brings has been honed over 20 years’ in roles at a number of well-known brands across contrasting sectors, including T-Mobile, IBM, Nuffield Health and eBay.

Sam has also established himself as a thought leader in the media industry and has been a long standing member of ISBA’s Executive Committee. In January 2021 he awarded Mediatel’s inaugural Advertiser Media Leader of the Year.

Nick Ashley

Head of Media and Campaign Planning, Tesco


Nick has worked at Tesco for the last four years during which time he has built an award-winning in-house media team from scratch. He is responsible for both managing the retailer’s media investment across all paid and owned channels, and for driving media revenue for Tesco’s retail media through dunnhumby.

He has led an internal and external agency team that has won three Grand Prix awards: the Cannes Media Lions in 2018 for Food Love Stories; the Thinkbox Grand Prix for TV planning in 2019; and the IPA Effectiveness Award for the role of marketing communications in the Tesco turnaround story in 2020.

Previously Nick was Chief Client Officer at Mindshare, working with clients such as Nike, Facebook, ITV, Argos and Dyson.

Gareth George

Group Head of Media, RVU (Confused.com, Uswitch and Zoopla)


Gareth has spent the last four years at Confused.com overseeing media strategy, brand partnerships, promotions, customer insight and marketing planning. He’s been actively involved in the company’s growth during this period and has been recognised for his contribution to Confused.com’s successful ‘Confusion to Clarity’ campaign’ through both Effie and MediaWeek awards, this year.

Following the acquisition of Confused.com by RVU, Gareth now heads up the group media function across Confused.com, Uswitch and Zoopla.

Gareth’s previous experience started in media sales and progressed to digital and traditional planning and buying roles at agencies including Zenith Optimedia and TMP Worldwide. During this time he worked with brands and businesses including, L’Oreal, The Army, B&Q and Reckitt Benckiser.

Matt Bushby

UK Marketing Director, Just Eat

Arvind Hickman

Media Editor, Campaign


Chris Kleinschmidt

Head of CTV Platform Sales, EU, Samsung Ads


Stef Jansen

Business Development Director, Finecast


Stefan recently joined Finecast, where he is responsible for exploring new opportunities and driving further innovation to help clients maximise the addressable TV opportunity. He started his career at Mindshare over fourteen years ago as part of the Audio-Visual team, working across a range of verticals on leading blue-chip clients and heavily involved in numerous high-profile brand TV campaigns. Following that, as Video Director, he was responsible for helping clients to deliver integrated cross-channel video campaigns, increase the effectiveness of their video activity and identify emerging opportunities in conjunction with media partners. In a later role as Product Director, his scope broadened further still, developing tailored strategies to maximise clients’ return on investment into GroupM’s digital products and services, across emerging media channels such as addressable TV, video, DOOH, influencer and commerce.

Ian Gambier,

Creative Director EMEA at Meta Quest


Ian is a Creative Director, Copywriter specialising in tech and entertainment. His campaigns have inspired men to touch their testicles, women to wear what they want, and sent mobile gamers into meltdown.

He has a passion for social justice that he explores through his position on the board of Choices. When he’s not thinking about the Metaverse, Ian likes to read, mentor, and obsess about Fantasy Football.

www.iangambier.com

Polly Browne

Head of UK Retail Video and Display Sales, Google





Get in touch

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