Speakers

Ben Middleton

CCO & Co-Founder, Creature London


Ben met Stu, his creative partner and Co-Founder of Creature, at Bucks Ad School, and has stuck with him ever since. They did a few placements around town, but ended up at Mother, where they worked all the hours they could find (and a couple more) to land themselves a job at the best agency in town. He - and they - spent the better part of the next decade there, working (and winning awards) on pretty much every client in the building, before ripping the agency’s creative heart out when they left to set up Creature with Dan in 2011. Ben has two daughters under the age of eight, so if he ever looks a little tired, that’s why.

Cheryl Calverly

CEO, Eve Sleep


In 2019 Cheryl joined eve sleep, the European Sleep Wellness brand first as CMO, and then latterly as CEO. Prior to that she was at The AA, initially as head of Group Marketing in 2015 before becoming Marketing Director in 2017, spawning a really quite remarkable singing baby along the way. Her early career was in FMCG, where she coaxed, corralled and challenged a range of ‘love or hate’ brands at Unilever, such as Marmite, Pot Noodle, Peperami and Axe (Lynx for the Brits amongst us) to growth, before heading over to the exciting world of frozen foods with Birdseye Iglo group. No, really, she did find the annual pea harvest quite exciting….

She holds a First Class (hons) BSc in Psychology from the University of London (Goldsmiths), spent a bit of time at INSEAD, and has a side obsession in all things neuroscience and effectiveness.

Harry Harcus

Managing Director, Finecast


Harry Harcus is UK Managing Director for Finecast. Finecast is a leading addressable TV company which enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments. Harry heads up the UK division and leads on the strategy and day-to-day management of Finecast and its teams.

Prior to Finecast, Harry held the position of UK Managing Director of Xaxis, GroupM's programmatic media arm, since early 2016 and in 2018 assumed responsibility for Xaxis’ Pan-Regional business from the London. During his eight-year tenure working in the GroupM Digital team, he initially took the role of Digital Operations Director where he led a team focused on developing and launching new in-house digital advertising technology and service offerings. Before joining GroupM in June 2011, Harry built up a significant breadth and depth of experience working at a senior level in technology and operations across the digital media space including The Guardian, AOL/Ad.com and Time Inc. UK.

James Burton Lee

Head of Customer Acquisition, David Lloyd Leisure


James began his marketing career, rising up the ranks at Tesco for over a decade, defining and delivering the next generation of customer propositions for the brand. He then led the end to end customer journey of the health and wellness subsidiary brand of Tesco, NutriCentre for a year before delivering Tesco’s online loyalty proposition as Head of Online Loyalty. He joined David Lloyd Leisure as Head of Customer Acquisition and E-commerce in 2018, following two years as Marketing Director for Virgin Holidays.

James Smith

Managing Director, The Kite Factory


As UK Managing Director, James oversees The Kite Factory’s senior leadership team to ensure the business delivers its promise of growth to their people, clients and media partners, whilst driving profitable revenue required to invest in developing new services, products and acquisitions.

A TKF lifer, James joined the business as a fresh-faced Media Assistant in 2011. His natural talent and investment in the business saw him rise through the ranks of Media Planner/Buyer, Business Manager, Account Director, and Client Service Director before being promoted to Managing Director UK in April 2020.

Today, he oversees an 70-strong team working with clients including David Lloyd Leisure, Lovehoney, Netwealth, Comic Relief, Leigh Day, WaterAid and Royal Mail.

James is one of the industry’s youngest Managing Directors and holds a Masters in Management from Durham Business School and an Accounting & Finance degree from Durham University.

Martin Radford

Business Director, Sponsorship and Media, Ebiquity


Martin is the longest serving member of Ebiquity’s Media team, joining as the first Group Manager after five years at Zenith. His role at Ebiquity is split between working directly with clients, working closely with the Analytics practice, and leading innovation at the company. He co-authored the 2019 report TV at the Tipping Point and conceived and delivered the 2020 follow-up, Mind The Gap. He has recently developed a partnership with Brand Advance / DECA focused on diversity and inclusion.

Olaf van Gerwen

Co-founder and Global Creative Director, Chuck Studios


Olaf is the co-founder and global creative director of Chuck Studios, a global food-specialist creative production company.

Olaf got his start in advertising as an offline editor in 1997 and quickly learned the ins and outs of the industry. He soon began directing live action commercials and became a sought after director in Europe and Asia, winning multiple prestigious awards along the way.

It wasn’t long until Olaf found his niche in food marketing, and in 2011 Olaf co-founded the food-specialist production company Chuck Studios. As the global creative director, he has shot and developed creative concepts and managed productions for some of the biggest brands in the world, including McDonalds, Unilever, Coca-Cola, Burger King, KFC, Pepsi, Heineken and Douwe Egberts.

Olaf’s work has been recognized with several Lions, Eurobest, Effie, Esprix and Epica awards.

Sergio Lopez

Chief Production Officer, UK & EMEA, McCann Worldgroup


With over 20 years of experience in the advertising and entertainment industry, Lopez has spearheaded six years of continued growth and the unification of production operations and studios (TV, Art Buy, Print, Digital, Studio) driving creative success, organic expansion of production and content creation capabilities across the agency network at scale.

As Chief Production Officer, he ensures that McCann Worldgroup’s international roster of clients are provided with world-class executions, delivered creatively, efficiently and at scale. Under Sergio's leadership, integrated communities across 17 countries align multi-layered specialisms, automation and creative to drive business efficiencies beyond the limitations of traditional creative production models.

He has been a trailblazer in the way brands connect with the consumer collecting over 300 awards along the way. A sought after thought leader in the field of creative production, he frequently shares his expertise with industry association and at industry events. He is published regularly in global industry and business media, advocating the re-imagination of the production model.


Get in touch

Sponsorship enquiries: james.butters@haymarket.com +44 (0)20 8267 4233

Speaking opportunities: noor.hafez@haymarket.com +44 (0)20 8267 4126

General enquiries: conferences@haymarket.com +44 (0)20 8267 4011