Confirmed speakers so far include:
Head of media, Nationwide Building Society
Chris Ladd is Head of Media at Nationwide Building Society. He also co-chairs ISBA’s Media Leaders Group. Prior to Nationwide, he worked at Boots The Chemist in their Marketing function, and also in London where he worked at ITV Sales, Manning Gottlieb, and at a media consultancy.
Deputy director, marketing and brand, The Stroke Association
Donna has spent 20 years delivering impactful marketing and comms campaigns in the not-for-profit sector. Through strategic roles at RNIB and RNID (now Action on Hearing Loss), she specialised in some of the unsung health conditions that dominate later life. Donna joined the Stroke Association in 2015 with a single-minded brief: to put stroke on the map.
Head of brand and advertising, Smart Energy GB
As Head of Brand and Advertising at Smart Energy GB, he is responsible for all creative development of advertising and sponsored content, as well as media planning and buying. The team’s work has won twenty-two industry awards and counting, which he takes suitable pride in. He has been on the client side of the fence for nearly five years, and made the move for the opportunity to only work on something that is an unequivocal force for good: the smart meter rollout. He enjoys the excitement that comes from building a campaign from scratch, and the bigger toy box that a client gets. He mostly uses it responsibly.
Marketing director, international, Peloton
As Marketing Director International, Marian Holties was responsible for the marketing launch of Peloton in the UK. Marian managed an integrated campaign across TV, Digital, PR and Experiential. In addition to leading all marketing efforts in the UK, Marian also oversees campaigns for Peloton in Germany. Prior to Peloton, Marian worked in international marketing roles in London, Madrid and Amsterdam, across the fashion, lifestyle and technology sectors. Previously, Marian was Head of Marketing (International) at Topdeck Travel. She also held roles at both ASOS and Net-a-Porter managing international marketing campaigns.
Head of media and planning, Confused.com
Gareth started his career working within digital media sales before moving into planning and buying, working in agencies including Zenith Optimedia and TMP Worldwide. After a period as Planning Director at Chase Media, an independent agency specialising in growing start-ups and young brands he joined Confused.com in 2016. As Head of Media & Planning he oversees media buying, brand partnerships and customer insight & planning.
Head of media and sponsorship, Vodafone
Managing director, Finecast
Harry Harcus is UK Managing Director for Finecast. Finecast is a leading addressable TV company which enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments. Harry heads up the UK division and leads on the strategy and day-to-day management of Finecast and its teams. Prior to Finecast, Harry held the position of UK Managing Director of Xaxis, GroupM's programmatic media arm, since early 2016 and in 2018 assumed responsibility for Xaxis’ Pan-Regional business from the London. During his eight-year tenure working in the GroupM Digital team, he initially took the role of Digital Operations Director where he led a team focused on developing and launching new in-house digital advertising technology and service offerings. Before joining GroupM in June 2011, Harry built up a significant breadth and depth of experience working at a senior level in technology and operations across the digital media space including The Guardian, AOL/Ad.com and Time Inc. UK.
Lead campaign planning manager, Tesco
Emma has worked at Tesco for the last four years, and is responsible for media and campaign planning for Tesco’s Food & Reputation campaigns across all paid and owned channels. During this time, she has been the lead media planner on the Food Love Stories Campaign team that won the Grand Prix in the Cannes Media Lions in 2018. Her career journey began agency side, working on the Unilever account at Ogilvy before moving client side to John Lewis where she launched the brand across social media channels.
Chief executive officer, Finecast
Jakob Nielsen is Chief Executive Officer at Finecast, a leading addressable TV company which enables advertisers to precision target audiences in on demand, linear and live streaming TV environments. Founder of the company which is part of GroupM, the leading global media investment management company for WPP’s media agencies, Jakob leads the development of GroupM’s Addressable TV strategy together with Kelly Clark and Irwin Gotlieb. Formerly UK Managing Director of GroupM Digital, Jakob was instrumental in changing the trading strategy of the UK; changes that are being rolled out worldwide. Jakob has held key roles within various companies including Microsoft, as well as founding two digital marketing start-ups following his Masters of Science degree from Copenhagen Business School.
Head of media effectiveness, Direct Line Group
Carl has worked in Marketing and Effectiveness for a total of 12 years now, with 8 of those spent agency side at Mediacom and Ebiquity. In 2016 he moved client side, taking on the role as Head of Marketing Effectiveness at Direct Line Group, based in Marketing. Carl’s team’s overarching accountability is to understand the impact our marketing investment has on our business, providing insight, guidance and a point of view to our stakeholders. Carl is personally driven by challenging the norm and looking to continue to push the boundaries when it comes to our measurement capabilities which is where our 2018 IPA submission came from.
Media manager, Tesco
Amy has worked at Tesco for nearly two years, leading the media planning for the Centenary campaign where she helped bring back Supermarket Sweep on ITV2, as well as developing best in class standards for media buying, with a particular focus on TV & VOD. Prior to Tesco, Amy worked at Match.com as Offline Media Manager for the UK & Nordics, where she led multiple AV partnerships and before this, at Manning Gottlieb OMD.
Senior media strategy manager, Telefonica UK
Joseph Cox is currently Senior Media Strategy Manager at Telefonica UK, where he is implementing a new approach to marketing planning, objective-setting, measurement and optimisation to manage, demonstrate and maximise Marketing’s contribution to brand health and its impact on the bottom line. In similar roles with Lloyds Banking Group and Centrica, Joseph has developed marketing effectiveness centres of excellence and best practice, across a wide range of effectiveness measurement techniques to provide the fullest view of marketing performance, including the financial return. While at Nielsen, Joseph worked with leading international FMCG brands and global media owners to develop best practice marketing effectiveness, drawing on Nielsen’s broad range of practices .
Head of media, UK & Ireland, H&M
Tiana heads up the paid media team, overseeing the strategy and investment across all communication channels targeting the H&M customer. With over 12 years of experience in media, Tiana has worked in media agency, publisher side and broadcaster in the UK, Australia, New Zealand and Germany.
Research and planning director, Thinkbox
Prior to joining Thinkbox in 2015 Matt worked at Channel 5, heading up their Planning & Insight team and representing the broadcaster at the BARB board. Prior to Channel 5 he had roles at Virgin Media and Attentional.
Deputy managing director, commercial, ITV
Simon started his career as a runner on the Daily Express in Fleet Street, since then things have improved a little. Having worked in newspapers at Daily Telegraph, in magazines at Independent Magazines, in radio at Classic FM and as Commercial Director at GCap/Global radio, Vice President of sales for MySpace. Simon joined ITV Commercial in January 2011 as Group Commercial Director and was promoted in January 2015 to Deputy Managing Director, Commercial Sales. Over the last 8 years Simon has overseen the commercial transformation at ITV leading to record revenue figures and awards. He is chairman of NABS and the Dukies Association as well as Founder of Walking with the Wounded. In between time he has walked unsupported to the North Pole and South Pole twice, rowed across the Irish sea and completed the Marathon De Sables.
Head of media and campaign planning, Tesco
Nick has worked at Tesco for the last two years, and is responsible for managing the retailer’s media investment across all paid and owned channels. During this time, he has led an internal and external agency team that won the Grand Prix in the Cannes Media Lions in 2018 and the Thinkbox Grand Prix for TV planning in 2019 for Tesco’s Food Love Stories campaign. Previously Nick was Chief Client Officer at Mindshare, working with several clients such as Nike, Facebook, ITV, Argos and Dyson.
Head of media, Lidl
Sam Gaunt is Head of Media at Lidl, Britain's fastest growing supermarket which is transforming the grocery retail landscape. As part of the senior marketing leadership team Sam has embedded strategic thinking with media and digital expertise to help power Lidl's growth. Marketing Effectiveness has been a key focus for Sam's career both client side and agency side, where he worked with brands including McDonald's, Kellogg's and Halifax to optimise investment across offline and online channels while supporting successful creative platforms.
Senior regional director and head of commercial strategy, Freewheel UK & Ireland
Jamie brings extensive experience in broadcast and advertising technology to FreeWheel where he is responsible for the company’s commercial growth in the UK and Ireland. Prior to joining FreeWheel he was the Business Development Director, responsible for customer acquisition strategy and identifying new areas of commercial development at Peach. As the Sales Director at Sizmek, Caras led the sales strategy and execution for Videofusion, the Company’s Digital/Linear convergence platform. During his tenure at Channel 5, which reaches more than 30 million UK viewers, he served as the broadcaster’s Sales Operations Controller, leading the sales operations team. Jamie holds a Bachelor of Arts in Government from Essex University.
Head of commercial marketing, Direct Line Group
As Head of Commercial Marketing, Sam is responsible for performance marketing, commercial planning, improving trading capabilities and boosting operational effectiveness for DLG’s brands. Since joining the company in 2013, Sam has successfully transformed the Group’s Trading Operating Model and overseen growth across the portfolio (Direct Line, Green Flag and Churchill) amidst tough industry headwinds. The unique knowledge and experience in strategic brand and commercial marketing that he brings has been honed over 20 years’ in roles at a number of well-known brands across contrasting sectors, including T-Mobile, IBM, Nuffield Health and eBay. Sam has also established himself as a figurehead in the media industry and has been long standing member of ISBA’s Executive Committee.
Director, UKTV Ventures
Sheena began her career as a venture capitalist investing in high-growth technology businesses at Summit Partners. She has gone on to hold senior positions in the media and telecoms space, including heading up business development at Virgin Media and commercial partnerships at Dixons Carphone. She is currently Director at UKTV where she is responsible for running UKTV Ventures, UKTV’s multi-million pound media for equity fund that invests into innovative, high-growth startups and uses the power of TV advertising to help them build a strong brand, acquire new customers and grow their business to the next level. Sheena understands the challenges of launching and growing a business having founded and run a successful start-up of her own, UniVentures, a graduate recruitment and marketing business. She is a passionate ambassador for entrepreneurship having sat on the Board of Young Enterprise, the country’s foremost enterprise education charity for young people, as a Trustee from 2010 to 2017. In 2018, she founded the TYE network to foster the growth and development of young entrepreneurs and professionals in London. Sheena holds a first class honours degree in Philosophy, Politics & Economics from Oxford University.
Chief executive, BARB
Justin was appointed Chief Executive of BARB in 2012, since then the UK television audience currency has launched multiple-screen audience figures. Early in his career, Justin spent 12 years at RAB, becoming Managing Director in 1999. He was the midwife for J-ET, the electronic trading system for commercial radio airtime. He went on to join ITV in 2004, where he was responsible for trade marketing strategy and relationships with advertisers. He was also, very briefly, Chairman of Thinkbox. After leaving ITV, he ensured AGB Nielsen became an effective supplier to BARB, before moving to Kantar, where he worked on the post-merger integration of TNS.
Director of advanced advertising strategy, Sky Media UK
Joining Sky in 2012, Graeme is currently responsible for the direction of Sky’s digital and advanced advertising capability which includes the revolutionary AdSmart. Prior to joining Sky, Graeme was Head of Video and Emerging Platforms at Specific Media. He spent the first fourteen years of his career working at media agencies, holding roles in TV investment and Video On Demand trading, implementational planning and emerging platforms.
VP of Client Services, EMEA & Global Operations
James Patterson is VP of Client Services, EMEA & Global Operations at The Trade Desk. He manages all operational aspects of the Client Services team in the region, driving revenue growth strategy, supporting key regional projects – including market expansion – and working together with the global Product and Trading Excellence teams. Within The Trade Desk, James previously served as General Manager for the UK – one of the company’s first employees outside the US – and has spent the past two years in New York as VP of Global Operations. Before joining The Trade Desk, James spent 9 years working in the wider digital advertising industry, including agen- cy-side at Bigmouth Media, Mediacom and Havas. He also held roles as Head of Agency Management at leading adtech platform Kenshoo.
Managing director, Decipher
Nigel is MD of media consultancy Decipher which specialises in understanding how new consumer technologies affect media and advertising markets. Decipher works with most major broadcasters, TV platforms and trade bodies and have recently published a review of addressable TV advertising for ISBA.