2017: the Year Ahead

Campaign brings together leaders from across the industry to predict the year ahead for creativity, marketing, agencies, cultural trends, technology and more. 

(This page is updated daily at 7:00 am)

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David Kolbusz: 2017 must see a return to genuine creativity

Don't be different for different's sake - let's go back...

Why 2017 will be transformational for outdoor

How adland can crack gender equality in 2017

The year ahead for production: embrace risk and be more open

Mobile must finally come first in 2017


Fake news and Brexit put news brands in peril
Chris Walsh
Jan 17,2017

Fake news and Brexit put news brands in peril

How cinema can push the boundaries this year
Ruth Cartwright
Jan 16,2017

How cinema can push the boundaries this year

The future is still promising for television
Ben Chesters
Jan 16,2017

The future is still promising for television

Why artificial intelligence won't be a threat in 2017
Carl Erik Kjærsgaard
Jan 16,2017

Why artificial intelligence won't be a threat in 2017

How agencies can embrace a new model this year
Johnny Hornby, Jonathan Trimble, Simon Martin & Chris Hirst
Jan 16,2017

How agencies can embrace a new model this year

The year ahead for digital agencies is set to be Darwinian
Chris Clarke
Jan 16,2017

The year ahead for digital agencies is set to be Darwinian

2017 will wake us up to the distorted reality of social media
Simon Pont
Jan 16,2017

2017 will wake us up to the distorted reality of social media

2017 could be the year of resurgence for magazines
Sarah Hennessy
Jan 16,2017

2017 could be the year of resurgence for magazines

The year ahead for radio: this 'dead medium' has never been so alive
Lauren Croly
Jan 13,2017

The year ahead for radio: this 'dead medium' has never been so alive

User experience will become more essential than ever in 2017
Nigel Vaz
Jan 13,2017

User experience will become more essential than ever in 2017

Insights industry must reinvent itself after disastrous 2016
Alex Batchelor
Jan 13,2017

Insights industry must reinvent itself after disastrous 2016

Planners need to get out of the echo chamber this year
Richard Huntington
Jan 13,2017

Planners need to get out of the echo chamber this year

Chris Pearce: the chief executive of TMW Unlimited
Chris Pearce
Jan 13,2017

The year ahead for customer engagement

Jenny Biggam: media agencies will need to get creative in 2017
Jenny Biggam
Jan 12,2017

Jenny Biggam: media agencies will need to get creative in 2017

David Wheldon predicts the year ahead for marketing
David Wheldon
Jan 12,2017

David Wheldon predicts the year ahead for marketing

Human machines and brands as educators: the year ahead for cultural trends
Trevor Hardy
Jan 12,2017

Human machines and brands as educators: the year ahead for cultural trends

It's time for ad agencies to walk taller in 2017, says Lucky Generals' Calcraft
Helen Calcraft
Jan 12,2017

It's time for ad agencies to walk taller in 2017, says Lucky Generals' Calcraft